Global Market Opportunities, Barriers, Technology Issues, and Demand Forecasts for E-Bicycles, Pedal-Assist Bicycles, and E-Bicycle Batteries and Motors
The electric bicycle market remains sharply divided between China and everywhere else. While 9 of every 10 e-bicycle sales still occur in China, elsewhere the market has matured over the last couple of years, resulting in expected sales of 2.6 million e-bicycles in 2013. New, well-established manufacturers are entering the market, either as vehicle manufacturers or industry suppliers.
However, the e-bicycle market is in a state of change. Western Europe's market is growing increasingly crowded with competitors and now accounts for more than 20% of global e-bicycle revenue annually. Meanwhile, North American players are finding new, younger e-bicycle consumers among those who ride for transportation rather than entertainment. Even the massive 28 million unit Chinese market is in a state of change as the government considers changes to the rules governing the market and consumers begin to recognize the value of lithium ion over lead-acid batteries. Navigant Research forecasts that annual sales of e-bicycles will grow from 31 million in 2013 to nearly 38 million in 2020.
This Navigant Research report provides a detailed analysis of the market forces, key drivers of growth, technology, and government influence on the worldwide market for electric bicycles. Forecasts are included, both base and aggressive scenarios, for annual e-bicycle sales through 2020, broken down by region and by battery technology. The report also includes profiles of key e-bicycle manufacturers, suppliers, and other market players.