Green Data Centers - IT Equipment, Power and Cooling Infrastructure, and Monitoring andManagement Tools: Global Industry Drivers, Market Analysis, and Forecasts
Green Data Centers - IT Equipment, Power and Cooling Infrastructure, and Monitoring andManagement Tools: Global Industry Drivers, Market Analysis, and Forecasts
The insatiable demand for data centers and compute cycles is on a strong,
upward trajectory. Today's data center industry is estimated to consume around
1.5% of the world's energy. The net result is that the industry is undergoing
a sea change as it struggles to keep energy demand in check while concurrently
growing. The change is driven by a diverse yet highly integrated set of
factors: the prices of electricity and real estate, greenhouse gas emissions,
information technology improvements, an unending increase in storage
requirements, cloud computing, virtualization, electronic-based business
models, large steps in cooling techniques, and significant improvements in
monitoring and management tool suites.
A number of factors contribute to the changing data center industry. These
include public policy recommendations and implementations, industry refinement
and sharing of best practices, cooperation between equipment manufacturers and
facilities operators to achieve compute cycle improvements at increasingly
higher temperature and humidity levels, emerging markets, and the rapid
adoption of smart phones and mobile computing devices, to name a few.
Underpinning the changes taking place in the industry are the requirements of
reliability, security, and sustainability.
This Pike Research report explores global green data center trends with
regional forecasts for market size and opportunities through 2016. The report
examines the impacts of global economic and political factors on regional data
center growth, along with newly adopted developments in power and cooling
infrastructure, servers, storage, and data center infrastructure management
software tools across the industry. The research study profiles key industry
players and their strategies for expansion and technology adoption.
Key Questions Addressed:
What are the market, environmental, and regulatory pressures shaping the
green data center market?
How large, by region, is the opportunity for green data center
technologies?
What are the key technologies currently enabling energy efficiency in the
data center?
What are the emerging technologies that will support future improvements
in energy efficiency?
Who are the key vendors in the green data center market?
Who are the emerging players and new technology providers in this market?
What are some of the world's leading companies doing to make their data
centers green?
Which regulatory initiatives will have an impact on data centers?
What are the regional trends in energy efficiency in the data center?
Which best practices are changing the energy efficiency of the data center?
How will the green data center meet new business demands on IT?
Who needs this report?
IT equipment vendors
IT management software developers and providers
Power and cooling infrastructure vendors and software developers
Data center owners, operators, and consultancies
Hosting, cloud computing, and managed service providers
Government agencies
Industry associations
Standards organizations
Investor community
Table of Contents
Table of Contents
1. Executive Summary
1.1 Green Data Centers and the Transformation of IT
1.2 Trends Shaping the Green Data Center
1.2.1 Growth in Computing Power
1.2.2 Cloud Computing
1.2.3 Financial Constraints and Incentives
1.2.4 Management, Monitoring, and Metrics
1.2.5 Modularization
1.2.6 Public Policies and Regulation
1.3 Market Size
2. Market Issues
2.1 The Rise of the Green Data Center
2.2 The Global Data Center Footprint
2.3 Defining the Green Data Center
2.3.1 What Is a Green Data Center?
2.3.2 Other Elements of the Green Data Center
2.4 Transforming the Data Center: Drivers for Change
2.4.1 The Rising Demand for Data Center Services
2.4.2 Reducing the Global Carbon Footprint
2.4.3 ICT Industry Leadership
2.4.4 Corporate Sustainability Objectives
2.4.5 Public Policy and Government Initiatives
2.4.6 Financial Imperatives
2.4.7 Technology Drivers
2.5 Greening the Data Center
2.5.1 First You Must Measure
2.5.2 PUE: The Global Standard Metric for Data Center Efficiency
2.5.3 Cooling
2.5.4 Power Efficiency
2.5.5 IT Equipment and Applications
2.5.6 Data Center Monitoring and Management
2.5.7 Data Center Design: The Move to Modularization
2.6 Market Dynamics
2.6.1 The Industrialization of the Data Center
2.6.2 Vertical Markets
2.7 Key Player Strategies
2.7.1 The IT Giants
2.7.2 Cooling and Power Infrastructure Providers
2.7.3 IT Equipment and Software Providers
2.7.4 The New Internet Companies
2.7.5 Data Center Operators
2.7.6 IT Service Players
2.8 Regional Drivers and Priorities
2.8.1 North America
2.8.2 Europe
2.8.3 Asia Pacific
2.8.3.1 China
2.8.3.2 Singapore
2.8.3.3 Japan
2.8.3.4 India
2.9 Market Challenges
2.9.1 Barriers to Success
2.9.2 Risk Aversion
2.9.3 The Gap Between IT and Facilities
2.9.4 Making the Financial Case
2.9.5 Better Energy Monitoring
2.9.6 Better Metrics
3. Technology Issues
3.1 Metrics
3.1.1 PUE and DCiE
3.1.2 Measuring Data Center Productivity
3.1.3 CUE and WUE
3.2 Cooling
3.2.1 The Challenge
3.2.2 The Move to Best Practices
3.2.3 Improving Air Flow
3.2.4 Raising the Operational Temperature
3.2.5 Raise the Floor or Not?
3.2.6 Free Cooling and Economization
3.2.7 Rack and Server Cooling
3.3 Power Infrastructure
3.3.1 The Challenge: Efficiencies of Delivery and Distribution
3.3.2 Best Practices
3.3.3 Battery-Based UPS Systems
3.3.4 Rotary and Flywheel UPS
3.3.5 Power Conversion
3.3.6 On-Site Generation
3.4 IT Equipment and Applications
3.4.1 The Drive to Virtualization
3.4.2 Server Optimization
3.4.2.1 The Engine of the Data Center
3.4.2.2 Energy-Efficient Processors
3.4.2.3 Power Management
3.4.3 Storage
3.4.3.1 The Challenge
3.4.3.2 Improving Storage Efficiency
3.4.3.3 Storage Efficiency Technologies
3.4.4 Network Equipment
3.5 Data Center Energy Monitoring and Management
3.5.1 Increasing the Granularity of Monitoring Data
3.5.2 Data Center Energy Efficiency Software
4. Standards and Regulation
4.1 The Role of Standards in the Data Center
4.2 American Society of Heating, Refrigerating and Air Conditioning
Engineers (ASHRAE)
4.3 U.S. Department of Energy - Save Energy Now Data Center Program
4.4 U.S. Environmental Protection Agency ENERGY STAR Rating for Data
Centers
4.5 EU Code of Conduct on Data Centres Energy Efficiency
4.6 The Green Grid
4.7 Institute of Electrical and Electronics Engineers (IEEE)
4.8 U.K. CRC Energy Efficiency Scheme
4.9 U.S. Green Building Council - LEED
5. Key Industry Players
5.1 1E
5.2 Capgemini
5.3 Cbeyond
5.4 Cisco Systems
5.5 Colt Group
5.6 Emerson Network Power
5.7 EvoSwitch
5.8 Fujitsu
5.9 Green House Data
5.10 HCL Technologies
5.11 Intel
5.12 Juniper Networks
5.13 Microsoft
5.14 NetApp
5.15 Next Generation Data
5.16 nlyte Software
5.17 Power Assure
5.18 Procter & Gamble
5.19 Rackspace Hosting
5.20 Schneider Electric
5.21 Vantage Data Centers
5.22 Verne Global
5.23 ViaWest
5.24 Vigilent
6. Market Forecasts
6.1 Forecast Assumptions
6.2 Data Center GHG Emissions
6.3 Green Data Center and Overall Data Center Revenue
6.4 Green Data Center Revenue by Region
6.5 Green Data Center Opportunity by Technology Stream
6.6 Summary of Regional Green Data Center Market Trends
6.6.1 North America
6.6.2 Europe
6.6.3 Asia Pacific
7. Company Directory
8. Acronym and Abbreviation List
9. Table of Contents
10. Table of Charts and Figures
11. Scope of Study, Sources and Methodology, Notes
List of Charts and Figures
Components of the Green Data Center
Moore's Law
Direct Current vs. Alternating Current in the Data Center
A Simple Mode of Hot/Cold Aisle Containment
Data Center Power Distribution
Cumulative, Cascading Benefits of Server Optimization at Component Level
Example of Data Center Energy and Performance Management Software
Green Data Center Revenue by Region, World Markets: 2011-2016
Data Center GHG Emissions by Region, World Markets: 2011
Data Center GHG Emissions, World Markets: 2011-2016
Green Data Center Technology Market and Overall Data Center Revenue, World
Markets: 2011-2016
Green Data Center Revenue by Region, World Markets: 2011-2016
Green Data Center Revenue by Technology Sector, World Markets: 2011-2016
Green Data Center Market Share by Region: 2011
Green Data Center Market Share by Region: 2016
List of Tables
Data Center GHG Emissions by Region, World Markets: 2011
Storage Efficiency Technologies
Data Center GHG Emissions, World Markets: 2011-2016
Green Data Center Technology Market and Overall Data Center Revenue, World
Markets: 2011-2016
Green Data Center Revenue by Region, World Markets: 2011-2016
Green Data Center Revenue by Technology Sector, World Markets: 2011-2016
Green Data Center Revenue by Technology Sector, North America: 2011-2016
Green Data Center Revenue by Technology Sector, Europe: 2011-2016
Green Data Center Revenue by Technology Sector, Asia Pacific: 2011-2016
Green Data Center Market Share by Region: 2011
Green Data Center Market Share by Region: 2016
Green Data Centers - IT Equipment, Power and Cooling Infrastructure, and Monitoring andManagement Tools: Global Industry Drivers, Market Analysis, and Forecasts published by Navigant Research (formerly Pike Research) in April 23, 2012. This report consists of 91 Pages and the price starts from US $ 3900.
The contents of this page may be different from the latest version. Please contact us for details.
Press Release
Energy Efficient Technologies and Practices Could Reduce Total Data Center Greenhouse Gas Emissions by 13%
May 1st, 2012
Global Information Inc. would like to present a new market research report, "Green Data Centers - IT Equipment, Power and Cooling Infrastructure, and Monitoring andManagement Tools: Global Industry Drivers, Market Analysis, and Forecasts" by Navigant Research (formerly Pike Research).
As corporate computing requirements grow steadily and consumer-focused IT services continue their rapid expansion, the demand for data center capacity continues to rise. The rapid adoption of IT use in the emerging economies is also providing a powerful engine for the growth of data center capacity. In turn, the growth in demand is further increasing these facilities energy footprint. Todays data center industry consumes around 1.5%% of the worlds energy. Data center operators are struggling to keep energy demand in check while continuing to grow their capacity. The need to reduce energy consumption is being driven by a diverse set of factors that includes the rising price of electricity, greenhouse gas emissions, information technology improvements, cloud computing, virtualization, large advances in cooling techniques, and significant improvements in monitoring and management tool suites.
According to Pike Researchs new report, the widespread adoption of energy efficient data center technologies and best practices could significantly limit the growth of emissions of greenhouse gases (GHGs) from data centers over the next several years. If current trends continue, GHG emissions from data centers are expected to total 1326 million tons of carbon dioxide-equivalent; green data center best practices could reduce that total to 1156 tons, a difference of 13% compared to the business-as-usual trend, according to the cleantech market intelligence firms analysis.
"The drive toward green data centers is a response to business requirements to reduce costs across the company as well as a response to environmental concerns," says research director Eric Woods. "Within the data center environment, that translates to a mandate to reduce energy consumption, which in turn is driving innovation. Data center operators are exploring new ideas related to business models, facility construction, layout and design, air flow dynamics, new technology, and monitoring and management tools."
Pike Research forecasts that the green data center will offer an annual market opportunity that exceeds $45 billion worldwide by 2016. The Asia Pacific region is projected to have the highest revenue growth through 2016, with a compound annual growth rate (CAGR) of just under 30% between 2011 and 2016. Double-digit revenue growth is also projected for Europe and North America (CAGRs of almost 27% for both markets).
Pike Researchs report, "Green Data Centers", explores global green data center trends with regional forecasts for market size and opportunities through 2016. The report examines the impacts of global economic and political factors on regional data center growth, along with newly adopted developments in power and cooling infrastructure, servers, storage, and data center infrastructure management software tools across the industry. The research study profiles key industry players and their strategies for expansion and technology adoption.
