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Energy Efficient Homes: Global Market Analysis and Forecasts

The residential housing industry has long been a pillar of stable economic growth in local, regional, and national markets. Since the United States housing bubble burst in 2007, the residential construction and real estate markets have floundered in many OECD countries, and some have experienced a full stop in new construction. Conversely, the markets in China and India are experiencing unprecedented booms in residential construction. But despite local market conditions, energy efficiency is becoming an increasingly important issue around the world as total residential energy consumption continues to rise, creating greater demands on power infrastructure and contributing to greenhouse gas emissions.

Energy efficient homes, according to Pike Research's definition, are properties that are built to exceed the 2009 International Energy Conservation Code by 15% on a kilowatt-hour per square foot basis. Construction of residential properties that achieve such energy savings - in both new construction or in existing building stock - is a highly diverse design problem complicated by factors such as local climate, availability of materials, funding, and legislation. In order to achieve this level of energy savings over the 2009 IECC, home builders and retrofitters must adopt a systems approach to home design and construction, integrating all aspects of home operation.

The Pike Research report analyzes the global market opportunity for energy efficient homes, including a focus on key market segments such as building envelope improvements, lighting, HVAC and major appliances, water heating, energy audits, and soft costs associated with energy efficiency. Market forecasts are provided through 2020 for both new and existing building stock across five world regions. Details of local, regional, and supranational market drivers and barriers are discussed in depth, and a cross-section of key industry players are profiled, highlighting their product and services offerings.

Key Questions Addressed:

  • How is a systems approach to residential energy efficiency defined in different markets?
  • When will the market opportunity in existing residential building stock be tapped?
  • What are the most significant financing mechanisms being employed in the residential energy efficiency market?
  • Who are the key market stakeholders, and what role do they play?
  • What emerging business models will have an impact on the EEH market?

Table of Contents

1. Executive Summary

  • 1.1. Overview of Energy Efficient Homes Market
  • 1.2. Energy Cost and Consumption Impact

2. Market Issues

  • 2.1. Definition of an Energy Efficient Home
    • 2.1.3. 2009 International Energy Conservation Code
    • 2.1.4. Global Code Disparities
  • 2.2. Energy Consumption in Residential Properties
    • 2.2.1. Space Conditioning
    • 2.2.2. Appliances and Electronics
  • 2.3. Consumer Awareness
  • 2.4. New Construction -. Efficient from the Start
  • 2.5. Retrofits and Green Improvements
  • 2.6. Value Proposition of an Energy Efficiency Home
  • 2.7. Market Ecosystem
    • 2.7.1. Green Builders
    • 2.7.2. Prefabricated Homes
    • 2.7.3. Building Materials Suppliers
    • 2.7.4. Energy Auditors
    • 2.7.5. Equipment Manufacturers and Providers
    • 2.7.6. Utilities
    • 2.7.7. Financial Institutions

3. Products and Services

  • 3.1. Overview
  • 3.2. Energy-Efficient Home Technologies
    • 3.2.1. Building Envelope
    • 3.2.2. High Efficiency Windows
    • 3.2.3. Lighting
    • 3.2.4. Appliances
      • 3.2.4.1. Water Heaters
      • 3.2.4.2. High-Efficiency HVAC Systems
      • 3.2.4.3. Geothermal Heat Pumps
  • 3.3. Residential Power Generation
  • 3.4. Energy Efficient Home Services
    • 3.4.1. Energy Audits
    • 3.4.2. Home Energy Rating
    • 3.4.3. Green Building Certification
    • 3.4.4. New Construction Versus Retrofits
  • 3.5. Low-Energy or Net-Zero Homes
    • 3.5.1. Germany's PassivHaus
    • 3.5.2. Zero House 2.0
  • 3.6. Financing Mechanisms
    • 3.6.1. Utility-Funded Programs
      • 3.6.1.1. On-Bill Financing
      • 3.6.1.2. United Kingdom Green Deal
    • 3.6.2. Tax Credits
    • 3.6.3. Energy-Efficient Mortgages
    • 3.6.4. Loan Programs
    • 3.6.5. Residential PACE Financing

4. Global Market Dynamics

  • 4.1. Introduction
  • 4.2. Asia Pacific
    • 4.2.1. China
      • 4.2.1.1. History of Building Energy Codes and Current Context
      • 4.2.1.2. Market Barriers
      • 4.2.1.3. Market Drivers
      • 4.2.1.4. Building Labels and Green Building Certifications
      • 4.2.1.5. Technologies
    • 4.2.2. Japan
      • 4.2.2.1. History of Building Energy Codes and Current Context
      • 4.2.2.2. Technologies
      • 4.2.2.3. Drivers
      • 4.2.2.4. Microwaves Barriers
    • 4.2.3. India
      • 4.2.3.1. History of Building Energy Codes and Current Context
      • 4.2.3.2. Market Barriers
      • 4.2.3.3. Market Drivers
      • 4.2.3.4. Technologies
    • 4.2.4. South Korea
      • 4.2.4.1. Building Energy Codes and Current Context
      • 4.2.4.2. Market Barriers
      • 4.2.4.3. Market Drivers
      • 4.2.4.4. Technologies
  • 4.3. European Union and Eastern Europe
    • 4.3.1. European Union Directives
      • 4.3.1.1. Energy Performance of Buildings Directive
      • 4.3.1.2. Energy Efficiency and End-use Services Directive
    • 4.3.2. Denmark
      • 4.3.2.1. Building Energy Codes and Current Context
      • 4.3.2.2. Drivers
        • 4.3.2.2.1. Strong Regulatory Environment
        • 4.3.2.2.2. Energy Performance Certificates
      • 4.3.2.3. Barriers
    • 4.3.3. Germany
      • 4.3.3.1. Building Energy Codes and Current Context
      • 4.3.3.2. Drivers
        • 4.3.3.2.1. Substantial Investment in Energy Efficiency
        • 4.3.3.2.2. Strong Supply Chain
        • 4.3.3.2.3. Comprehensive Market Development
      • 4.3.3.3. Barriers
      • 4.3.3.4. Technologies
    • 4.3.4. United Kingdom
      • 4.3.4.1. Building Energy Codes and Current Context
      • 4.3.4.2. Market Drivers
        • 4.3.4.2.1. Strength of Regulatory Approach
        • 4.3.4.2.2. Public and Private Investment: The Green Deal
        • 4.3.4.2.3. Building Research Establishment Environmental Assessment Method (BREEAM)
      • 4.3.4.3. Market Barriers
      • 4.3.4.4. Technologies
    • 4.3.5. Rest of the European Union and Eastern Europe
  • 4.4. North America
    • 4.4.1. United States
      • 4.4.1.1. Building Energy Codes and Current Context
      • 4.4.1.2. Market Drivers
        • 4.4.1.2.1. Legislation
        • 4.4.1.2.2. ENERGY STAR
        • 4.4.1.2.3. Utility Programs
        • 4.4.1.2.4. Corporate Home Builders
        • 4.4.1.2.5. Lower Operating Expenses
      • 4.4.1.3. Market Barriers
        • 4.4.1.3.1. High Capital Costs and Long Payback Period
        • 4.4.1.3.2. Unrealized Value
        • 4.4.1.3.3. Lack of Awareness
      • 4.4.1.4. Technologies and Services
        • 4.4.1.4.1. LEED for Homes
        • 4.4.1.4.2. NAHB Green Standard
        • 4.4.1.4.3. GreenPoint Rated

5. Key Industry Players

  • 5.1. Overview
  • 5.2. Lighting
    • 5.2.1. Lithonia Lighting
    • 5.2.2. TCP
  • 5.3. Appliances
    • 5.3.1. Electrolux/Frigidaire
    • 5.3.2. Kenmore
    • 5.3.3. LG Electronics
    • 5.3.4. Samsung
    • 5.3.5. Whirlpool/Maytag
  • 5.4. Windows and Doors
    • 5.4.1. Andersen
    • 5.4.2. JELD-WEN
    • 5.4.3. Pella
  • 5.5. Insulation
    • 5.5.1. CertainTeed
    • 5.5.2. Johns Manville
    • 5.5.3. Owens Corning
  • 5.6. HVAC
    • 5.6.1. Carrier
    • 5.6.2. GeoSystems
    • 5.6.3. Geothermal International
    • 5.6.4. Goodman Manufacturing
  • 5.7. Home Energy Audits
    • 5.7.1. Building Performance Institute
  • 5.8. Green Home Builders
    • 5.8.1. China Vanke
    • 5.8.2. Meritage Homes
    • 5.8.3. Pulte Homes
    • 5.8.4. Taylor Wimpey (United Kingdom)
  • 5.9. Non-Profits and Research Organizations
    • 5.9.1. Appraisal Institute
    • 5.9.2. Global Green Building Council
    • 5.9.3. PassivHaus Institut (Germany)

6. Market Forecasts

  • 6.1. Overview
  • 6.2. European Union
  • 6.3. Middle East
  • 6.4. North America
  • 6.5. New Construction vs. Retrofit Activity

7. Company Directory

8. Acronym and Abbreviation List

9. Table of Contents

10. Table of Charts and Figures

11. Scope of Study, Sources and Methodology, Notes

List of Charts and Figures

  • Energy Efficient Homes Market Value by Region, World Markets: 2012-2020
  • Energy Efficient Homes Market Value by Segment, Asia Pacific: 2012-2020
  • Energy Efficient Homes Market Value by Segment, European Union: 2012-2020
  • Energy Efficient Homes Penetration in Existing Building Stock, European Union: 2012-2020
  • Segmentation of Building Components Value, Middle East: 2020
  • Percent of Revenue from Retrofit Market, United States: 2012-2020
  • Worldwide Status of Residential Building Energy Code Adoption
  • Projected Residential Energy Use by Category: 2010 and 2050
  • Total Energy Use in United States Homes: 1978 vs. 2005
  • Common Air Leaks in Building Envelope
  • Residential GHP System (Cooling Mode)
  • Energy Savings Materials and Products Commonly Used in Remodeling Projects
  • Energy Rating of Different German Residential Design Standards
  • Climatic Zoning for Building Thermal Design Purposes in China
  • Chinese MoHURD Building Energy Rating System
  • Climate Zones in India Defined by the ECBC
  • Maximum Heat Transmission (U-factor) of Building Envelope Components in South Korea
  • KEMCO's Financial Support for Rational Energy Use in Buildings
  • Government Subsidization of KfW Programs for Energy-Efficient Construction and Modernization: 2001-2011
  • Historic Energy Savings from Insulation and Equipment Efficiency: 1970-2007
  • Specifications for the Fabric Energy Efficiency Standard
  • U.S. Residential Building Energy Code Adoption Status
  • ENERGY STAR Program Goals

List of Tables

  • Retail Electricity Prices, Select European Countries and United States
  • IEEC Energy Efficiency Improvements
  • Multinational and National Green Building Programs, Global Programs
  • Annual Primary Energy Intensity, Residential Households by Country
  • Energy Efficient Homes Market Value by Segment, Asia Pacific: 2012-2020
  • Energy Efficient Homes Market Value by Segment, European Union: 2012-2020
  • Energy Efficient Homes Market Value by Segment, Eastern Europe: 2012-2020
  • Energy Efficient Homes Market Value by Segment, Middle East: 2012-2020
  • Energy Efficient Homes Market Value by Segment, North America: 2012-2020
  • Energy Efficient Homes Market Value by Region, World Markets: 2012-2020
  • Energy Efficient Homes Square Footage by Region, World Markets: 2012-2020
  • Energy Efficient Homes, New Construction and Retrofits Market Value by Country, Asia Pacific: 2012-2020
  • Energy Efficient Homes, New Construction and Retrofits Market Value by Country, European Union: 2012-2020
  • Energy Efficient Homes, New Construction and Retrofits Market Value, Eastern Europe: 2012-2020
  • Energy Efficient Homes, New Construction and Retrofits Market Value, Middle East: 2012-2020
  • Energy Efficient Homes, New Construction and Retrofits Market Value by Building Type, North America: 2012-2020
  • Energy Efficient Homes Penetration in Existing Building Stock, European Union: 2012-2020
  • Energy Efficient Homes Market Share by Building Type, North America: 2012-2020
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