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Electric Bicycles: Assessment of Strategy and Execution for 15 Electric Bicycle Manufacturers

In the last couple of years, a large number of electric bicycles have come onto the market in every region of the world. The e-bicycle market is currently in a state of strong growth in the Asia Pacific and European regions, while North America has underperformed expectations in the last few years. The result is that the market for e-bicycles is growing increasingly crowded, with a number of competitors in each region. The 15 manufacturers chosen for this Pike Pulse either have the largest market share or are growing very quickly. Even so, several large new competitors are expected to emerge in 2012 as market consolidation continues.

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One market remains dominant in e-bicycle sales: China, which accounts for 92% of the global market. The Chinese market has been fueled by the increasing need for inexpensive urban transportation, a highly fragmented marketplace, a wide array of e-bicycle designs, and low-cost product components and batteries. Outside of China, the Western European market is one of the few markets to have mandated pedal-assist e-bicycles (most other regions allow throttle controlled e-bicycles). While China's battery market is largely lead acid based, the Western European and North American markets are more accepting of lithium ion batteries, because the quality and range are important enough to justify the higher cost.

This Pike Research report evaluates 15 e-bicycle companies that either have the largest market share or are growing very quickly. The companies are rated on 12 criteria for strategy and execution, including vision, go-to-market strategy, partnerships, product and production strategy, technology, geographic reach, sales and marketing, distribution maturity, product quality and reliability, product portfolio, pricing, and staying power. Using Pike Research's proprietary Pike Pulse methodology, vendors are profiled, rated, and ranked with the goal of providing industry participants with an objective assessment of these companies' relative strengths and weaknesses in the e-bicycle market.

Top 10 Vendors:

  • 1. Luyuan Electric Vehicle
  • 2. Jiangsu Xinri E-Vehicle
  • 3. Gazelle Bicycles
  • 4. Currie Technologies
  • 5. Shanghai CRANES Electric Vehicle Co.
  • 6. Sparta b.v.
  • 7. Panasonic/Sanyo
  • 8. Giant Bicycles
  • 9. Trek Bicycles
  • 10. Yamaha Motor

Key Questions Addressed:

  • Which e-bicycle manufacturers are current market leaders?
  • Which e-bicycle manufacturers are seeing the most growth?
  • How do North American, European and Asia Pacific manufacturers' business models differ?
  • What technology and product strategies are used by leading e-bicycle manufacturers?
  • How are smaller manufacturers making inroads into the increasingly crowded e-bicycle market?
  • How do e-bicycle products from traditional bicycle behemoths compete with e-bicycle specialist manufacturers?

Who needs this report?

  • Bicycle Manufacturers
  • Bicycle Frame Manufacturers
  • Bicycle Component Manufacturers
  • Steel, Aluminum, and Carbon Fiber Producers
  • Battery Manufacturers
  • Electric Vehicle Retailers
  • Independent Bicycle Dealers
  • Government agencies
  • Industry associations

Table of Contents

1. Executive Summary

  • 1.1 Introduction
  • 1.2 The Pike Pulse Grid
  • 1.3 The Future Landscape

2. Market Issues

  • 2.1 Market Definition
  • 2.2 Market Trends
    • 2.2.1 Fragmented Marketplace
    • 2.2.2 Dealer Network Challenges
    • 2.2.3 Business Model
    • 2.2.4 Automotive Manufacturer Interest
  • 2.3 Market Drivers
    • 2.3.1 Electric Bicycles for Transportation
    • 2.3.2 China's E-Bicycle Dominance
  • 2.4 Government Policies

3. The Pike Pulse

  • 3.1 The Pike Pulse Grid
  • 3.2 Company Rankings
    • 3.2.1 Leaders
      • 3.2.1.1 Luyuan Electric Vehicles
      • 3.2.1.2 Jiangsu Xinri E-Vehicle Co., Ltd.
      • 3.2.1.3 Gazelle Bicycles
    • 3.2.2 Contenders
      • 3.2.2.1 Currie Technologies
      • 3.2.2.2 Shanghai CRANES Electric Vehicle Co., Ltd.
      • 3.2.2.3 Sparta b.v.
      • 3.2.2.4 Panasonic/Sanyo
      • 3.2.2.5 Giant Bicycles
      • 3.2.2.6 Trek Bicycles
      • 3.2.2.7 Yamaha Motor Co., Ltd.
      • 3.2.2.8 Pedego Electric Bicycles
      • 3.2.2.9 Grace GmbH & Co. KG
    • 3.2.3 Challengers
      • 3.2.3.1 Stromer Bicycles
      • 3.2.3.2 eZee Kinetics Technology Co. Ltd.
      • 3.2.3.3 e-Moto LLC

4. Vendor Profiles

  • 4.1 Leaders
    • 4.1.1 Luyuan Electric Vehicle
    • 4.1.2 Jiangsu Xinri E-Vehicle Co., Ltd.
    • 4.1.3 Gazelle Bicycles
  • 4.2 Contenders
    • 4.2.1 Currie Technologies
    • 4.2.2 Shanghai CRANES Electric Vehicle Co, Ltd.
    • 4.2.3 Sparta b.v.
    • 4.2.4 Panasonic/Sanyo
    • 4.2.5 Giant Bicycles
    • 4.2.6 Trek Bicycles
    • 4.2.7 Yamaha Motor Co., Ltd.
    • 4.2.8 Pedego Electric Bicycles
    • 4.2.9 Grace GmbH & Co. KG
  • 4.3 Challengers
    • 4.3.1 Stromer Bicycles
    • 4.3.2 eZee Kinetics Technology Co. Ltd.
  • 4.4 Followers

5. Company Directory

6. Acronym and Abbreviation List

7. Table of Contents

8. Table of Charts and Figures

9. Methodology

  • 9.1 Scope of Study
  • 9.2 Sources and Methodology
    • 9.2.1 Vendor Selection
    • 9.2.2 Ratings Scale
      • 9.2.2.1 Score Calculations
    • 9.2.3 Criteria Definitions
      • 9.2.3.1 Strategy
      • 9.2.3.2 Execution

List of Charts and Figures

  • Electric Bicycle Sales by Forecast Scenario, World Markets: 2010-2030
  • The Pike Pulse Grid
  • Gross Domestic Product and E-Bicycle Sales, China: 2005-2012
  • Electric Bicycle Sales by Region, Baseline Scenario, World Markets: 2012-2018
  • Luyuan Electric Vehicle Strategy and Execution Scores
  • Jiangsu Xinri E-Vehicle Strategy & Execution Scores
  • Gazelle Bicycles Strategy & Execution Scores
  • Currie Technologies Strategy & Execution Scores
  • Shanghai CRANES Strategy & Execution Scores
  • Sparta Strategy & Execution Scores
  • Panasonic/Sanyo Strategy & Execution Scores
  • Giant Bicycles Strategy & Execution Scores
  • Trek Bicycles Strategy & Execution Scores
  • Yamaha Motor Strategy & Execution Scores
  • Pedago Electric Bicycles Strategy & Execution Scores
  • Grace Strategy & Execution Scores
  • Stromer Bicycles Strategy & Execution Scores
  • eZee Kinetics Technology Strategy & Execution Scores
  • e-Moto Strategy & Execution Scores
  • The Pike Pulse Grid: Luyuan Electric Vehicle
  • The Pike Pulse Grid: Jiangsu Xinri E-Vehicle
  • The Pike Pulse Grid: Gazelle Bicycles
  • The Pike Pulse Grid: Currie Technologies
  • The Pike Pulse Grid: Shanghai CRANES Electric Vehicle C
  • The Pike Pulse Grid: Sparta b.v.
  • The Pike Pulse Grid: Panasonic/Sanyo
  • The Pike Pulse Grid: Giant Bicycles
  • The Pike Pulse Grid: Trek Bicycles
  • The Pike Pulse Grid: Yamaha Motor
  • The Pike Pulse Grid: Pedago Electric Bicycles
  • The Pike Pulse Grid: Grace GmbH & Co. KG
  • The Pike Pulse Grid: Stromer Bicycles
  • The Pike Pulse Grid: eZee Kinetics Technology
  • The Pike Pulse Grid: e-Moto

List of Tables

  • Annual Electric Bicycle Sales, World Markets: 2010-2030
  • Gross Domestic Product per Capita, China: 2005-2012
  • Annual E-Bicycle Sales, China: 2005-2012
  • Annual Electric Bicycle Sales by Region and Key Country, Baseline Scenario, World Markets: 2012-2018
  • Vendor Scores
  • Vendor Scores
  • Vendor Scores on Strategy Criteria
  • Vendor Scores on Execution Criteria
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