In the last couple of years, a large number of electric bicycles have come
onto the market in every region of the world. The e-bicycle market is
currently in a state of strong growth in the Asia Pacific and European
regions, while North America has underperformed expectations in the last few
years. The result is that the market for e-bicycles is growing increasingly
crowded, with a number of competitors in each region. The 15 manufacturers
chosen for this Pike Pulse either have the largest market share or are growing
very quickly. Even so, several large new competitors are expected to emerge in
2012 as market consolidation continues.
One market remains dominant in e-bicycle sales: China, which accounts for 92%
of the global market. The Chinese market has been fueled by the increasing
need for inexpensive urban transportation, a highly fragmented marketplace, a
wide array of e-bicycle designs, and low-cost product components and
batteries. Outside of China, the Western European market is one of the few
markets to have mandated pedal-assist e-bicycles (most other regions allow
throttle controlled e-bicycles). While China's battery market is largely lead
acid based, the Western European and North American markets are more accepting
of lithium ion batteries, because the quality and range are important enough
to justify the higher cost.
This Pike Research report evaluates 15 e-bicycle companies that either have
the largest market share or are growing very quickly. The companies are rated
on 12 criteria for strategy and execution, including vision, go-to-market
strategy, partnerships, product and production strategy, technology,
geographic reach, sales and marketing, distribution maturity, product quality
and reliability, product portfolio, pricing, and staying power. Using Pike
Research's proprietary Pike Pulse methodology, vendors are profiled, rated,
and ranked with the goal of providing industry participants with an objective
assessment of these companies' relative strengths and weaknesses in the
e-bicycle market.
Top 10 Vendors:
1. Luyuan Electric Vehicle
2. Jiangsu Xinri E-Vehicle
3. Gazelle Bicycles
4. Currie Technologies
5. Shanghai CRANES Electric Vehicle Co.
6. Sparta b.v.
7. Panasonic/Sanyo
8. Giant Bicycles
9. Trek Bicycles
10. Yamaha Motor
Key Questions Addressed:
Which e-bicycle manufacturers are current market leaders?
Which e-bicycle manufacturers are seeing the most growth?
How do North American, European and Asia Pacific manufacturers' business
models differ?
What technology and product strategies are used by leading e-bicycle
manufacturers?
How are smaller manufacturers making inroads into the increasingly crowded
e-bicycle market?
How do e-bicycle products from traditional bicycle behemoths compete with
e-bicycle specialist manufacturers?
Who needs this report?
Bicycle Manufacturers
Bicycle Frame Manufacturers
Bicycle Component Manufacturers
Steel, Aluminum, and Carbon Fiber Producers
Battery Manufacturers
Electric Vehicle Retailers
Independent Bicycle Dealers
Government agencies
Industry associations
Table of Contents
Table of Contents
1. Executive Summary
1.1 Introduction
1.2 The Pike Pulse Grid
1.3 The Future Landscape
2. Market Issues
2.1 Market Definition
2.2 Market Trends
2.2.1 Fragmented Marketplace
2.2.2 Dealer Network Challenges
2.2.3 Business Model
2.2.4 Automotive Manufacturer Interest
2.3 Market Drivers
2.3.1 Electric Bicycles for Transportation
2.3.2 China's E-Bicycle Dominance
2.4 Government Policies
3. The Pike Pulse
3.1 The Pike Pulse Grid
3.2 Company Rankings
3.2.1 Leaders
3.2.1.1 Luyuan Electric Vehicles
3.2.1.2 Jiangsu Xinri E-Vehicle Co., Ltd.
3.2.1.3 Gazelle Bicycles
3.2.2 Contenders
3.2.2.1 Currie Technologies
3.2.2.2 Shanghai CRANES Electric Vehicle Co., Ltd.
3.2.2.3 Sparta b.v.
3.2.2.4 Panasonic/Sanyo
3.2.2.5 Giant Bicycles
3.2.2.6 Trek Bicycles
3.2.2.7 Yamaha Motor Co., Ltd.
3.2.2.8 Pedego Electric Bicycles
3.2.2.9 Grace GmbH & Co. KG
3.2.3 Challengers
3.2.3.1 Stromer Bicycles
3.2.3.2 eZee Kinetics Technology Co. Ltd.
3.2.3.3 e-Moto LLC
4. Vendor Profiles
4.1 Leaders
4.1.1 Luyuan Electric Vehicle
4.1.2 Jiangsu Xinri E-Vehicle Co., Ltd.
4.1.3 Gazelle Bicycles
4.2 Contenders
4.2.1 Currie Technologies
4.2.2 Shanghai CRANES Electric Vehicle Co, Ltd.
4.2.3 Sparta b.v.
4.2.4 Panasonic/Sanyo
4.2.5 Giant Bicycles
4.2.6 Trek Bicycles
4.2.7 Yamaha Motor Co., Ltd.
4.2.8 Pedego Electric Bicycles
4.2.9 Grace GmbH & Co. KG
4.3 Challengers
4.3.1 Stromer Bicycles
4.3.2 eZee Kinetics Technology Co. Ltd.
4.4 Followers
5. Company Directory
6. Acronym and Abbreviation List
7. Table of Contents
8. Table of Charts and Figures
9. Methodology
9.1 Scope of Study
9.2 Sources and Methodology
9.2.1 Vendor Selection
9.2.2 Ratings Scale
9.2.2.1 Score Calculations
9.2.3 Criteria Definitions
9.2.3.1 Strategy
9.2.3.2 Execution
List of Charts and Figures
Electric Bicycle Sales by Forecast Scenario, World Markets: 2010-2030
The Pike Pulse Grid
Gross Domestic Product and E-Bicycle Sales, China: 2005-2012
Electric Bicycle Sales by Region, Baseline Scenario, World Markets:
2012-2018
Luyuan Electric Vehicle Strategy and Execution Scores
The Pike Pulse Grid: Shanghai CRANES Electric Vehicle C
The Pike Pulse Grid: Sparta b.v.
The Pike Pulse Grid: Panasonic/Sanyo
The Pike Pulse Grid: Giant Bicycles
The Pike Pulse Grid: Trek Bicycles
The Pike Pulse Grid: Yamaha Motor
The Pike Pulse Grid: Pedago Electric Bicycles
The Pike Pulse Grid: Grace GmbH & Co. KG
The Pike Pulse Grid: Stromer Bicycles
The Pike Pulse Grid: eZee Kinetics Technology
The Pike Pulse Grid: e-Moto
List of Tables
Annual Electric Bicycle Sales, World Markets: 2010-2030
Gross Domestic Product per Capita, China: 2005-2012
Annual E-Bicycle Sales, China: 2005-2012
Annual Electric Bicycle Sales by Region and Key Country, Baseline
Scenario, World Markets: 2012-2018
Vendor Scores
Vendor Scores
Vendor Scores on Strategy Criteria
Vendor Scores on Execution Criteria
Pike Pulse Report: Electric Bicycles - Assessment of Strategy and Execution for 15 Electric Bicycle Manufacturers published by Navigant Research (formerly Pike Research) in May 12, 2012. This report consists of 43 Pages and the price starts from US $ 2900.
