In the last couple of years, a large number of electric bicycles have come onto the market in every region of the world. The e-bicycle market is currently in a state of strong growth in the Asia Pacific and European regions, while North America has underperformed expectations in the last few years. The result is that the market for e-bicycles is growing increasingly crowded, with a number of competitors in each region. The 15 manufacturers chosen for this Pike Pulse either have the largest market share or are growing very quickly. Even so, several large new competitors are expected to emerge in 2012 as market consolidation continues.
One market remains dominant in e-bicycle sales: China, which accounts for 92% of the global market. The Chinese market has been fueled by the increasing need for inexpensive urban transportation, a highly fragmented marketplace, a wide array of e-bicycle designs, and low-cost product components and batteries. Outside of China, the Western European market is one of the few markets to have mandated pedal-assist e-bicycles (most other regions allow throttle controlled e-bicycles). While China's battery market is largely lead acid based, the Western European and North American markets are more accepting of lithium ion batteries, because the quality and range are important enough to justify the higher cost.
This Pike Research report evaluates 15 e-bicycle companies that either have the largest market share or are growing very quickly. The companies are rated on 12 criteria for strategy and execution, including vision, go-to-market strategy, partnerships, product and production strategy, technology, geographic reach, sales and marketing, distribution maturity, product quality and reliability, product portfolio, pricing, and staying power. Using Pike Research's proprietary Pike Pulse methodology, vendors are profiled, rated, and ranked with the goal of providing industry participants with an objective assessment of these companies' relative strengths and weaknesses in the e-bicycle market.
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