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The Small Wind Turbine Global Market: Catching Wind

Abstract

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Methodology

The information in Catching Wind: The Small Wind Turbine Global Market is based on primary and secondary research. Primary research entailed in-depth interviews with companies and associations involved in the industry to obtain information on market size, technology, and industry growth. Secondary research drew from energy and industry publications, newspapers, periodicals, company literature and websites, annual reports, conference proceedings, and data from the U.S. Department of Commerce and the Census Bureau, along with information from trade associations such as the American Wind Energy Association, Global Wind Energy Council, U.S. Department of Energy, business journals, and research services such as Hoover' s and OneSource.

Key Technologies Examined

Small Wind Turbine Technologies including:

  • Horizontal wind turbine systems (HAWT)
  • Vertical wind turbine systems (VAWT)
  • Hybrid small wind turbine systems
  • Interconnection with the public electricalgrid system

Who Should Buy This Report

  • Marketing managers - to identify market opportunities and develop targeted promotion plans for small wind energy markets.
  • Research and development professionals - to stay on top of competitor initiatives and explore demand for small wind energy technologies.
  • Advertising agencies - working with clients in energy, banking, infrastructure, and local and state governments, to develop messages and images that compel consumers and businesses to investigate or use small wind technology.
  • Venture capitalists and business development executives - to understand the dynamics of the market and identify possible investment opportunities.
  • Information and research center librarians - to provide market researchers, brand and product managers and other colleagues with accurate and timely information that they need to do their jobs more effectively.

Companies Profiled

Companies profiled include product and technology suppliers to the small wind turbine industry. Detailed profiles of each of the following companies plus other key players are included in the report:

  • Aerostar, Inc.
  • Alaska Wind Turbine
  • Bergey Windpower Co.
  • Cascade Engineering, Inc.
  • Endurance Wind Power
  • Entegrity Wind Systems
  • Fortis Wind Energy
  • Four Seasons Windpower LLC
  • Gaia-Wind Ltd.
  • Helix Wind, Corp.
  • Northern Power Systems
  • Proven Energy Ltd
  • Raum Energy Inc.
  • ReDriven Power
  • Rooftop Wind Power
  • Seaforth Energy Inc.
  • Southwest Windpower, Inc.
  • TechnoSpin, Inc.
  • Urban Green Energy
  • Ventera Energy, Inc.
  • VQ Wind
  • WePOWER
  • Wind Energy Solutions
  • Windspire (formerly Mariah Power)
  • Wind Turbine Industries Corp.
  • Xzeres Wind Corporation

How You Will Benefit From This Report

If your company is already doing business in the wind turbine market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for small wind turbine technologies, as well as projected markets and trends through 2014.

Key Report Deliverables

In-depth description of small wind energy technologies currently in use including various designs for horizontal and vertical turbine systems as well as utility company interconnection Key trends and issues. Current (2010) market size and forecast of market size through 2014. Review of drivers and influencers of demand and assessment of their impact on future demand. Marketplace acceptance of alternative energy forms like small wind turbines. Legal and regulatory requirements. In-depth profiles of leading participants within the industry including background, product portfolio, financial performance, M & A activity, technology development, strategic direction and key personnel changes.

Study Background

Small wind energy is an inexhaustable, renewable, no-carbon energy source that can be used to generate electricity almost anywhere. Advances in wind turbine technology are enabling even limited-wind locations to take advantage of the free energy available. In some locations, simply changing the height of the turbine' s tower can solve any problems with limited wind velocity. In other locations, almost any reasonable tower size can capture the prevalent winds.

Wind turbines can access the winds on the earth' s surface and use it to generate electricity for homes or commercial buildings. Since the source of energy is found all over the world, this technology can be utilized virtually anywhere on the planet and is a clean, renewable energy source that is not dependent on geology or solar radiation.

Current usage of wind turbines for energy in a small turbine (home, farm or small business) situation has been limited. However, the demand for more environmentally sensitive energy sources as well as the desire to locally control them is leading to increased research and improvements in small turbine wind technologies.

Small wind turbines offer a number of advantages over traditional dependence on the electrical grid or local sources of electricity such as carbon-based power generators. Some of those advantages are:

  • Reliable, comparatively simple technology
  • Renewable source (self-replenishing natural resource)
  • Combustion-free power generation
  • Zero environmental emissions
  • No contribution to global warming
  • Local availability (no expense in getting power to the user)

The primary drawback to local electrical generation using wind turbines is that without wind, there is no power generation. If the power generated by the wind is not required at the time, it can be stored in batteries. However, optimum efficiency in storage technologies is still being developed. In those locations where it is available, connection to the electrical grid is typically maintained as the alternative to storage solutions. When available wind is below minimums, electricity is purchased from the utility. When wind availability is beyond local needs, the excess electricity is sold back to the utility company. Essentially, the local utility "becomes" the storage technology for small wind producers.

The total market for U.S. small wind turbines for 2009 expanded by about 15%. Almost 10,000 units were sold to generate over 20 megawatts of new electricity. The total value was estimated to be about $121 million dollars, including equipment and installation cost (and not reduced by government or utility incentives). The dealer who sells the equipment often installs it. PMG expects the growth rate to remain in double digits for the next five years. By 2014, PMG projects the U.S. small wind turbine market to be in excess of a quarter billion dollars. As of 2009, the global market for small wind turbines was approximately equal to the U.S. market but with a high concentration of installations in just a few countries.

Catching Wind presents a firm understanding of the technical, economic, and market potential for small wind turbines. Such an understanding is required to assist decision-makers in the identification of the most efficient use of resources. Both historical and projected metrics were gathered to determine technology improvements and commercialization opportunities. The report conducted analyses of market, policy, and technology status by evaluating the impacts of research and testing options. Additionally, results of the analyses will provide information to researchers, policy makers, and investors on areas to target for greater cost reduction and market transformation.

Catching Wind contains comprehensive data on the U.S. and global small wind turbine market, including historical (2005 - 2009) and forecast (2010 - 2014) market size data in terms of number and dollar value of unit shipments. The report identifies key trends affecting the marketplace and significant drivers of growth, and includes profiles of major marketers and producers

Table of Contents

Chapter 1: Executive Summary

  • Overview
  • Small Wind Turbine Market Size and Growth
  • Trends and Opportunities
  • Market Barriers
  • Summary

Chapter 2: Technology Types

  • Segments of the Wind Power Market
  • Small Wind Turbine Technology
  • Physical Requirements
  • Types of Small Wind Turbines:
    • Horizontal Axis Wind Turbine (HAWT)
    • Vertical Axis Wind Turbine (VAWT)
  • The Solar Connection
  • On-Grid vs Off-Grid Systems
  • Benefits and Drawbacks of Small Wind Turbine Systems

Chapter 3: Market Size and Growth

  • Small Wind Turbine Market Size
  • U.S. Market
  • Global Market
  • Product Description and Costs
  • Small Wind Turbine Market Forecast
  • Manufacturers and Product Lines
  • Factors Affecting the Small Wind Turbine Market

Chapter 4: Market Trends

  • Economic Conditions and Benefits
  • Comparative Costs
  • Interaction with Utilities
  • Government Policy and Incentives
  • Environmental Issues
  • Market Barriers
  • Global Demand for Small Wind Turbines
  • Global Market Trend Summary
  • Factors in Future Growth

Chapter 5: Product and Industry Trends

  • New Technologies in Small Wind Turbines
  • Small Wind Turbines Patents Awarded
  • Innovations in Small Wind Turbine Technology
  • Small Wind Turbine Industry Activity and Trends
  • Recent Developments or News

Chapter 6: Company Profiles

  • Background
  • Product and Brand Portfolio
  • Financial Performance
  • Acquisitions and Divestitures
  • Innovation
  • Business Outlook
  • Personnel Changes
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