The report contains a detailed analysis of the restaurant market in Poland in
2008 - 2011 with forecasts for 2012-2014, including the latest data and
reporting on the value and defining features of both the entire market and its
individual segments and sub-segments.
It describes the key trends exerting influence in the marketplace and the
factors that will impact growth in the years to come, and features profiles
of top market players and analyses supplies to the gastronomy market.
The publication includes the findings of a survey of 600 catering points in
Poland.
The report is completed by the results of a survey of Polish consumers that
explores their behaviour and preferences in terms of frequenting all types of
dining establishments.
This report supplies:
Value data and concise analysis of the HoReCa market and its segments: Ho
(hotel gastronomy), Re (restaurant market) and Ca (catering)
Value data and concise analysis of the Re market: restaurants, pizzerias,
fast food bars, cafes and pubs
Coverage of key market trends and analysis of effects on the market
Profiles of top gastronomy supply providers
Findings of a survey of 600 diverse catering points across Poland
Analysis of the gastronomy supply segment
Profiles of top gastronomy supply providers
Findings of a consumer survey on eating out
Overview of the current Polish economy and forecasts for the years ahead.
Get all the details on:
What is the value of the Polish gastronomy market and its sub-segments?
What will the growth rate of the HoReCa market be in the coming years?
What are the development rates of the individual market segments?
Which types of catering premises have the best prospects for growth?
Who are the top players on the market and in its individual sub-segments?
How brisk is the competition in each of the market's sub-segments?
What trends can be observed on the market?
What are the major growth influences in play?
What are the behaviour and preferences of Polish consumers in terms of
dining out?
Who are the preferred suppliers of gastronomy products in Poland?
Unique highlights of this report:
Coverage and analysis of new and emerging trends on the HoReCa market
In-depth discussion of current market growth forecasts
Results of a consumer survey and a survey of 600 catering points.
What is the key value of this report?
Value of sales on the HoReCa market in Poland along with detailed growth
forecasts
Values of each of the individual segments of the market
Deep analysis of the restaurant sub-segment, its value and top players
Comprehensive analysis of market trends and growth factors moving forward
Corporate profiles of top players, including their revenues, number of
catering points and strategic development plans.
Business and Industry events
After record expansions during the period 2007-2008, the following two
years witnessed a drop in the market.
Both individual and business clients became more conservative in their
spending decisions and significantly reduced outlays on hotel, catering and
restaurant services. The market has since experienced a degree of recovery,
which is expected to continue.
Restaurant chains are growing very rapidly, particularly the largest fast
food, cafe and pizzeria chains. The leader of the market is still Mc Donald's.
Despite temporary recession, the restaurant market shows very good
development prospects, as Poland still has room to grow before the market
equals those of developed countries in terms of household spending on
restaurants.
Companies mentioned in this report:
Sodexo, ISS Facility Servicies, LOT Catering, Eurest Poland, Impel, Catermed,
Orbis, OST Gromada, Hotele Golebiewski, Starwood Hotels & Resorts Group,
Vienna International Hotel Group, Qubus Hotel Management, The Rezidor Hotel
Group, Grupa Hotelowa Wojskowej Agencji Mieszkaniowej, PUHIT, Mc Donald's,
AmRest Holdings, Sfinks, Da Grasso, Telepizza, Dominium, Coffeeheaven, Sfinks,
Sushi Bar Nigiri, Lesne Runo, Sioux, Greco, 77Sushi, Pizza Hut, Gruby Benek,
Biesiadowo, Kurcze Pieczone, Green Way, Flunch, China Box, North Fish, Grycan,
Empik Cafe, Cafe Club,iCoffee, A.Blikle, W Biegu Cafe, Pijalnia Czekolady
E.Wedel, Pozegnanie z Afryka, Piwiarnie Warka, Birehalle, Carpe Diem, Lizard
King.
In what situations will the report be helpful?
When planning to enter the HoReCa market in Poland
While conducting competition analysis on the market
When analysing market potential for growth and expansion
When estimating demand for specific products on offer
When analysing market saturation as a whole, and for segments and
sub-segments
When preparing a corporate development strategy.
We highly recommend this report for:
Executive staff, managers, and marketing departments of firms working
within or planning to enter the HoReCa market in Poland
Producers and distributors of products and equipment destined for the
HoReCa market in Poland
Companies that supply consulting, research and analysis services for this
market
Government institutions
Chambers of commerce, industry organisations
Financial institutions dealing with investments in this market.
Market commentary by expert
“The economic crisis caused a noticeable shift in consumer behaviour,
and the HoReCa market in Poland reflects the effects of consumer efforts to
limit expenses. During the pre-crisis years, the market had experienced
substantial improvement; since the crisis, it has not recovered enough to
match those values. However, the significant investments of restaurant, hotel
and catering chains and the strengthening of the Polish economy have brought
the first signs of improvement to the market, which should be further
strengthened by the EURO 2012 championship.”Jaroslaw Frontczak,
Retail market Analyst.
PMR Market Insight Methodology
This report was prepared using PMR Market Insight methodology developed by PMR
which assists in the complex preparation of industry reports.
About PMR
PMR Publications provides reliable market intelligence for business
professionals and analyse the business climate in particular in the
construction, retail, IT, telecommunications and pharmaceutical sectors. PMR
Publications offers both free and paid subscription newsletters, internet news
portals, and in-depth reports.
PMR Publications is part of PMR - a British-American company providing market
information, advice and services to international businesses interested in
Central and Eastern European countries as well as other emerging markets. PMR
key areas of operation include consultancy (through PMR Consulting) and market
research (through PMR Research).
Table of Contents
Table of Contents
I. Methodology
II. Executive summary
III. Overview of Polish economy
Basic macroeconomic indices for Poland, 2008-2012
GDP
Labour market
Wages
Inflation
Household income and expenses
Demographics
IV. Findings of a consumer survey on eating out
Introduction
Sample
Summary
Findings of the survey
Frequency of eating out
Reasons for eating out
Popularity of meal types
Preferred meals
Frequency of ordering meals, by cuisine
Popularity of alcoholic beverages when ordering meals
Average amount spent on a meal out
V. HoReCa market in Poland, 2012
Market size
Segments
HoReCa market and economic crisis
Disadvantages
Advantages
Long-term drivers and barriers for market growth
Growth drivers
Growth barriers
VI. Ho - market of hotel gastronomy
Hotel base
Largest hotel groups
Overview of hotel gastronomy
Market size
Directions of development for hotel gastronomy
Integration events
Outsourcing
Spa and wellness
Modernity
Meeting client needs
Profiles of selected hotel groups
Orbis SA
Rezidor Hotel Group
OST Gromada
Hotele Golebiewski
Starwood Hotels & Resorts Worldwide
Qubus Hotel Management
WAM Hotel Group
PUHIT SA
Vienna International Hotelmanagement
VII. Re - market of restaurants
Market size
Segments
Market trends
Roadside gastronomy
Franchising
Express and island formats
Health food
Funding growth
Leading players
Profiles of leading players
McDonald's
AmRest Holdings
Da Grasso
Telepizza
Sfinks SA
Coffeeheaven
Grycan
Dominium
VIII. Restaurant market - analysis of segments
Restaurants
Value and growth of the market
Segments
Trends - market diversification
Market growth prospects
Leading players
Pizzerias
Value and growth of the market
Segments
Trends - market diversification
Market growth prospects
Leading players
Fast food bars
Value and growth of the market
Segments
Trends - market diversification
Market growth prospects
Leading players
Cafes
Value and growth of the market
Segments
Trends
Market growth prospects
Leading players
Bars
Value and growth of the market
Segments
Trends
Leading players
IX. Ca - market of catering
Overview of catering
Market size
Competitive environment
Largest catering firms
Characteristics of selected market segments
Business and industry (buffets, canteens, cafeterias)
Social welfare institutions (social welfare homes, children's homes,
single mother's homes, nursing homes)
Party service
Sport facilities
Door-to-door service
Profiles of leading players
Sodexo
ISS Facility Services
LOT Catering
Eurest Poland
Impel
Catermed
X. Findings of a survey of the gastronomy market in Poland
Information on the survey
Subject matter
Methodology
Notes on interpreting tables and graphs
Respondents
Characteristics of gastronomy outlets in Poland
Structure
Period of activity
Locations
Value and volume of receipts, seating and staff
Seasonality
Offer
Cuisine
Alcohol licence
Accepted methods of payment
Customer service model
Meal delivery
Loyalty programmes
Size and change of sales in gastronomy outlets
Current and forecasted condition of gastronomy
Evaluation of 2011
Forecasts for 2012
Forecasts for 2013
Barriers for gastronomic activity
Most promising units
Costs of business activity
Expenses on groceries, including beverages
Alcohol consumption
XI. Analysis of supplies to gastronomy
Sources of supplies - findings of a survey
Perfect supplier
Trends on the supply market
Consolidation vs supply diversification
Adjusting the offer
Added services
Profiles of leading suppliers
Spirits
Beer
Non-alcoholic beverages
Dry and cooled food
Frozen food
Profiles of distributors
XII. List of graphs
XIII. List of tables
XIV. About PMR
XV. Contact PMR
List of graphs
Value (PLN m) and growth (%) of the HoReCa market in Poland, 2008-2014
Value of the restaurant market in Poland (PLN m), by segments, 2008-2014
Real change for gross domestic product in Poland (%, y-o-y), 2008-2014
PKB per capita by purchasing power parity (100=EU-27 average), 2009-2010
Unemployment rate in Poland (%, end of period), 2008-2014
Average employment in the hospitality and catering sector in Poland
(‘000), Q1 2008-Q3 2011
Average monthly gross wage in Polish economy (PLN), 2008-2014
Yearly price indices for consumer goods and services in Poland (%),
2008-2014
Average monthly household income and spending per capita in Poland (PLN),
2007-2010
Average monthly disposable income per capita in households in Poland
(PLN), by source, and real growth (%, y-o-y), 2010
Average monthly spending on consumer goods and services per capita in
households in Poland (PLN), by source, and real growth (%, y-o-y), 2010
Nominal growth of spending on consumer goods and services per capita in
households in Poland, by main source of income (%), 2009-2010
Structure of monthly per capita expenses of a household in Poland (%), 2010
Population of Poland ('000) in 2007-2011 and forecasts until 2020
Population of Poland by place of residence (%), 2010
Cities and towns in Poland by population (number of cities, %), 2010
Percentage of urban population in Poland, by voivodship (%), 2010
Current and forecasted structure of the population of Poland, by age
group, 2009-2020
Structure of the qualified sample, by gender (%), 2012
Structure of the qualified sample, by place of residence (%), 2012
Structure of the qualified sample, by age (%), 2012
Structure of the qualified sample, by level of education (%), 2012
Structure of the qualified sample, by income (%), 2012
Frequency of eating out (%), 2012
Differences in the frequency of eating out for men and women (%), 2012
Frequency of eating out, by age (%), 2012
Frequency of eating out, by net income per one person in a household (%),
2012
Occasions for eating out, 2012
Popularity of meal types (%), 2012
Preferred meals (%), 2012
Frequency of ordering meals, by type of cuisine (%), 2012
Frequency of ordering alcohol with a meal out (%), 2012
Preferred alcoholic beverages when eating out (%), 2012
Preferred alcoholic beverages when eating out, by gender (%), 2012
Average amount spent on one meal (%), 2012
Value (PLN m) and growth (%) of the HoReCa market in Poland, 2008-2014
Number of catering units in Poland, by Ho and Re segments, 2008-2014
Value shares of the Ho, Re and Ca segments in the HoReCa market in Poland
(%), 2011
Growth of the HoReCa market in Poland, by segments (%), 2008-2014
Value the HoReCa market in Poland, by segments (PLN m), 2008-2014
Number of hotels in Poland, 2006-2011
Value (PLN m) and growth (%) of the hotel gastronomy market (Ho) in
Poland, 2008-2014
Number of food establishments in hotels in Poland, 2006-2011
Structure of food establishments in hotels in Poland (number, %), 2010
Value (PLN m) and growth (%) of the restaurant market in Poland, 2008-2014
Change in value of the restaurant market in Poland, by segments (%),
2008-2014
Value of the restaurant market in Poland, by segments (PLN m), 2008-2014
Share of segments in the restaurant market, by sales value in Poland, 2011
Share of segments in the restaurant market, by number of restaurants in
Poland, 2011
Yearly sales per restaurants in the segments of the restaurant market in
Poland (PLN m), 2011
Number of restaurants on the restaurant market in Poland, 2008-2014
Number of restaurants on the restaurant market in Poland, by segments,
2008-2014
Restaurants on the restaurant market in Poland, by chain and independent
entities, 2008-2014
Value of the restaurant market in Poland, by chain and independent
entities (PLN m), 2008-2014
Share of chain sales in the value of segments of the restaurant market in
Poland (%), 2008-2012
Top 10 food service chains in Poland, by estimated sales value (PLN m),
2010-2011
Top food service chains in Poland, by number of restaurants, 2011-2012
Number of McDonald's restaurants in Poland, by own and franchised
entities, 2006-2011
Number of AmRest restaurants in Poland, by brands, 2006-2011
Number of Sfinks restaurants in Poland, by brands, 2006-2011
Value (PLN m) and growth (%) of the restaurant market in Poland, 2008-2014
Value of the restaurant market in Poland, by independent and chain
restaurants (PLN m), 2008-2014
Number of restaurants in Poland, by independent and chain restaurants,
2008-2014
Growth of sales for independent and chain restaurants in Poland (%),
2008-2014
Value of the chain restaurant market in Poland, by fast casual, casual
dining and fine dining (%), 2011
Top restaurant chains by number of outlets in Poland, 2010-2012
Value (PLN m) and growth (%) of the pizzeria market in Poland, 2008-2014
Value of the pizzeria market in Poland, by independent and chain
restaurants (PLN m), 2008-2014
Number of pizzerias in Poland, by independent and chain restaurants,
2008-2014
Growth of sales for independent and chain pizzerias in Poland (%),
2008-2014
Top pizzeria chains by number of outlets in Poland, 2010-2012
Top pizzeria chains by estimated sales in Poland (PLN m), 2008-2011
Value (PLN m) and growth (%) of the fast food market in Poland, 2008-2014
Value of the fast food market in Poland, by independent, chain and petrol
station outlets (PLN m), 2008-2014
Number of fast food bars in Poland, by independent, chain and petrol
station outlets, 2008-2014
Growth of sales for fast food bars in Poland, by independent, chain and
petrol station outlets (%), 2008-2014
Top food service chains at petrol stations in Poland, by number of
outlets, 2009-2011
Fast food bars in Poland by menu (number of outlets), 2010-2012
Top fast food chains serving typical fast food in Poland, 2010-2012
Top fast food chains serving health food in Poland, 2010-2012
Top fast food chains serving oriental cuisine in Poland, 2010-2012
Top fast food chains serving food by weight in Poland, 2010-2012
Top fast food bar chains in Poland by number of outlets, 2010-2012
Estimated shares of top fast food chains in Poland by sales (%), 2011
Value (PLN m) and growth (%) of the cafe market in Poland, 2008-2014
Value of the cafe market, by independent and chain cafes (PLN m), 2008-2014
Number of cafes in Poland, by independent and chain cafes, 2008-2014
Growth of sales for independent and chain cafes in Poland (%), 2008-2014
Cafe chains in Poland, by offer, 2010-2012
Ice cream cafe chains in Poland, by number of outlets, 2010-2012
Drinking-chocolate chains in Poland, by number of outlets, 2010-2012
Top cafe chains in Poland by number of outlets, 2010-2012
Estimated shares of top cafe chains in Poland, by sales (%), 2011
Value (PLN m) and growth (%) of the bar market in Poland, 2008-2014
Number of bars in Poland, 2008-2014
Top pub/club chains by number of outlets in Poland, 2010-2012
Value (PLN m) and growth (%) for the catering market in Poland, 2008-2014
Number of catering firms in Poland, 2005-2011
Structure of catering firms by size of employment, 2011
Structure of revenues for an average catering firm, 2010
Position of respondent in surveyed company, 2012
Structure of food outlets in Poland, by type, 2012
Classification of hotels containing food outlets, 2012
Affiliation of food outlets with chains, 2012
Period of activity for analysed food outlets on the Polish market, 2012
Change in the period of activity for food outlets on the Polish market,
2010-2012
Structure of location size where the food outlet operates, 2010-2012
Location of analysed food outlets, 2010-2012
Observed differences in sales in analysed food outlets, depending on the
season of the year, 2012
Type of cuisine served in analysed food outlets, 2012
Licence to sell alcohol in analysed food outlets, 2012
Method of payments accepted in analysed food outlets, 2012
Customer service model in analysed food outlets, 2012
Structure of food outlets by revenues from food services in 2011
Evaluation of sales level in analysed food outlets in 2011 compared to
2010, 2012
Evaluation of sales level in analysed food outlets in 2011 compared to
2010, by outlet type, 2012
Forecasts for sales level in analysed food outlets in 2012 compared to
2011, 2012
Forecasts for sales level in analysed food outlets in 2012 compared to
2011, by outlet type, 2012
Condition of the food service market in Poland in the prior year compared
to a year earlier
Forecasts for the condition of the food service market in Poland in the
current year compared to a year earlier
Most important reasons for the expected recovery of the food service
industry in Poland in 2012
Most important reasons for the expected deterioration of the food service
industry in Poland in 2012
Forecasts for the condition of the food service market in Poland next year
compared to the current year
Main barriers for the management and expansion of food services in Poland,
2012
Types of food outlets with best prospects for the next 2-3 years, 2012
Observed change in the amount of alcohol sold in food outlets in 2011
Alcohol sales in food outlets in 2011, by alcohol type
Alcohol sales in food outlets in 2011, by outlet type
Wine sales in food outlets in 2011, by outlet type
Spirit sales in food outlets in 2011, by outlet type
Source of beer supplies, 2012
Names of beer suppliers, 2012
Source of wine supplies, 2012
Names of wine suppliers, 2012
Source of spirit supplies, 2012
Names of spirit suppliers, 2012
Source of other alcohol supplies, 2012
Names of suppliers of other alcohols, 2012
Source of tea supplies, 2012
Names of tea suppliers, 2012
Source of coffee supplies, 2012
Names of coffee suppliers, 2012
Source of supplies in fresh food products, 2012
Names of suppliers of fresh food products, 2012
Source of supplies in frozen food products, 2012
Names of suppliers of frozen food products, 2012
Methods of delivery to food outlets, 2012
Most important criterion of choice of a supplier to food outlets, 2012
Important criteria of choice of a supplier to food outlets, 2012
Methods of payment for food products, shares by type of food outlet, 2012
List of tables
Exchange rates used in the report
Basic macroeconomic indices for Poland, 2010-2012
Basic macroeconomic indices for Poland, 2008-2012
Largest urban agglomerations in Poland by number of inhabitants, June 2010
Meal preferences, by age categories (%), 2012
Number of overnight stays in tourist group accommodation facilities in
Poland (‘000), 2010-2011
Number of tourists (‘000) in hotels in Poland and growth change (%),
2010-2011
Largest hotel groups in Poland, 2012
Expansion of the Orbis hotel group's portfolio in Poland, 2008-2011
Restructuring of the Orbis hotel group's portfolio in Poland, 2008-2011
New projects of the Orbis hotel group in Poland, 2012-2013
Leading operators of food service chains, by sales value in Poland (PLN
m), 2010-2011
Sales (PLN m) and number of outlets for McDonald's in Poland, 2008-2011
Sales (PLN m) and number of outlets for AmRest in Poland, 2008-2011
Sales (PLN m) and number of outlets for the Da Grasso chain in Poland,
2008-2011
Sales (PLN m) and number of outlets for the Telepizza chain in Poland,
2008-2011
Sales (PLN m) and number of outlets for Sfinks in Poland, 2008-2011
Sales (PLN m) and number of outlets for Coffeeheaven in Poland, 2008-2011
Sales (PLN m) and number of outlets for the Grycan Lody od Pokolen chain
in Poland, 2008-2011
Sales (PLN m) and number of outlets for the Dominium chain in Poland,
2008-2011
Restaurant chains, by offered cuisine, 2011
Classification of catering in Poland, by segments, 2012
Leading caterers in Poland, 2010-2011
Classification of food service outlets
Value and number of receipts, number of seats and staff in analysed food
outlets, 2012
Percentage of food outlets offering delivery services, 2012
Percentage of food outlets offering loyalty programmes or discount cards,
2012
Average yearly revenues of food outlets in Poland in 2011
Monthly costs of managing a food outlet (PLN), by type of outlet and type
of costs, 2012
Average monthly grocery costs (PLN) and their share (%) in the expenses of
food outlets, including alcohol and non-alcoholic beverages, 2012
HoReCa market in Poland 2012: Market analysis and development forecasts 2012-2014 published by PMR in May 30, 2012. This report consists of 245 Pages and the price starts from US $ 3500.
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