New Mobile Services - Europe 2006

New Mobile Services - Europe 2006 published by Portio Research Limited in June, 2006. This report price starts from US $ 4695.

Introduction

Abstract

It would seem mobile TV is not the only service tipped for big success in the European market. Our survey results explored the demand for mobile music and music videos and the results are impressive. Demand for music among the youth sector is very high, as many might expect, but our survey additionally explores the prices subscribers might be prepared to pay and we reveal the potential this multi-billion Euro market holds.

This report will tell you how many European consumers are, in our opinion, interested in buying music downloads using their mobile phone and how much they have said they are prepared to pay. The combination of the market potential for mobile TV and the youth sector demand for mobile music reveals excellent potential for MTV and other providers of music video services.

Study coverage:

• Detailed survey of 750 mobile consumers across 10 European countries
• Understand consumer attitudes towards mobile TV, video calling, mobile music, mobile email, MMS, mobile advertising, adult content and much more
• Covers Denmark, France, Germany, Italy, the Netherlands, Poland, Russia, Spain, Sweden and the UK
• Explore current trends in voice and SMS and MMS usage, and penetration of advanced services
• Learn how many European consumers are interested in mobile TV and how much they are prepared to pay
• Analyse differences in age, gender, tariff, income and country of residence
• Discover which services are surprisingly popular, and which are set to remain a niche
• Understand the potential of these new services in the European market

Table of Contents

Executive Summary

Introduction

• Purpose of the Study
• Research Methodology

New Mobile Services - Present and Future

• SMS
• MMS
• Downloading Ringtones, Logos and Wallpapers
• Mobile Portals
• Mobile TV
• Mobile Video Calling
• Mobile E-mail
• Mobile Instant Messaging
• Mobile Music
• Adult Content
• Mobile Games
• Location-based Services
• Mobile Advertising
• Likely Purchase Point of New Services
• Likelihood of Switching Network Operator for New Services

New Mobile Services - Country Snapshots

• Denmark
• France
• Germany
• Italy
• The Netherlands
• Poland
• Russia
• Spain
• Sweden
• UK

New Mobile Services - Target Segments

• Teens Lead the Pack
• Battle of the Sexes
• Post-paid v/s Pre-paid

Conclusions and Recommendations

List of Figures

• Figure 1: Percentage of Respondents Sending 2-10 SMS per day
• Figure 2: MMS - Percentage of Respondents Using the Service
• Figure 3: Likelihood of Future Adoption of MMS
• Figure 4: MMS - Profile of Potential Users based on Age
• Figure 5: MMS - Profile of Potential Users based on Gender
• Figure 6: MMS - Profile of Potential Users based on Tariff Plan
• Figure 7: Ringtones, Logos & Wallpapers - Percentage of Respondents Using the Service
• Figure 8: Ringtones, Logos & Wallpapers - Average Monthly Spend of Current Users
• Figure 9: Ringtones, Logos & Wallpapers - Likelihood of Future Adoption
• Figure 10: Ringtones, Logos & Wallpapers - Profile of Potential Users based on Age
• Figure 11: Ringtones, Logos & Wallpapers - Profile of Potential Users based on Gender
• Figure 12: Ringtones, Logos & Wallpapers - Profile of Potential Users based on Tariff Plan
• Figure 13: Mobile Portals - Percentage of Respondents Using the Service
• Figure 14: Mobile Portals - Likelihood of Future Adoption
• Figure 15: Mobile Portals - Profile Of Potential Users Based On Age
• Figure 16: Mobile Portals - Profile of Potential Users based on Gender
• Figure 17: Mobile Portals - Profile Of Potential Users Based On Tariff Plan
• Figure 18: Mobile TV - Percentage of Respondents Using the Service
• Figure 19: Mobile TV - Likelihood of Future Adoption
• Figure 20: Mobile TV - Average Price Potential Users are Willing to Pay
• Figure 21: Mobile TV - Profile of Potential Users based on Age
• Figure 22: Mobile TV - Profiles of Potential Users based on Gender
• Figure 23: Mobile TV - Profile of Potential Users based on Tariff Plan
• Figure 24: Mobile Video Calling - Percentage of Respondents Using the Service
• Figure 25: Mobile Video Calling - Likelihood of Future Adoption
• Figure 26: Mobile Video Calling - Average Price Potential Users are Willing to Pay
• Figure 27: Mobile Video Calling - Profiles of Potential Users based on Age
• Figure 28: Mobile Video Calling - Profiles of Potential Users based on Gender
• Figure 29: Mobile Video Calling - Profiles of Potential Users based on Tariff Plan
• Figure 30: Mobile E-mail - Percentage of Respondents Using the Service
• Figure 31: Mobile E-mail - Likelihood of Future Adoption
• Figure 32: Mobile E-mail - Average Price Potential Users are Willing to Pay
• Figure 33: Mobile E-mail - Profiles of Potential Users based on Age
• Figure 34: Mobile E-mail - Profile of Potential Users based on Gender
• Figure 35: Mobile E-mail - Profiles of Potential Users based on Tariff Plan
• Figure 36: Mobile IM - Percentage of Respondents Using the Service
• Figure 37: Mobile IM - Likelihood Of Future Adoption
• Figure 38: Mobile IM - Percentage Of Users Willing To Pay EUR 10 For An AYE Package
• Figure 39: Mobile IM - Profile of Potential Users based on Age
• Figure 40: Mobile IM - Profile of Potential Users based on Gender
• Figure 41: Mobile IM - Profile of Potential Users based on Tariff Plan
• Figure 42: Mobile Music - Percentage of Respondents Using the Service
• Figure 43: Mobile Music - Likelihood Of Future Adoption
• Figure 44: Mobile Music - Average Price that Potential Users are Willing to Pay
• Figure 45: Mobile Music - Profiles of Potential Users based on Age
• Figure 46: Mobile Music - Profiles of Potential Users based on Gender
• Figure 47: Mobile Music - Profile of Potential Users based on Tariff Plan
• Figure 48: Adult Content - Likelihood of Success
• Figure 49: Adult content - View on Likelihood of Success (Age)
• Figure 50: Adult Content - View on Likelihood of Success (Gender and Tariff plan)
• Figure 51: Mobile Games: Percentage of Respondents Paying for the Service
• Figure 52: Online Games - Potential Users
• Figure 53: Paid Downloadable Games - Likelihood of Future Adoption
• Figure 54: Downloadable Games - Profile of Potential Users based on Age
• Figure 55: Downloadable Games - Profile of Potential Users based on Gender
• Figure 56: Downloadable Games - Profile of Potential Users based on Tariff Plan
• Figure 57: Location-based Services - Likelihood of Future Adoption
• Figure 58: Location-based Services - Profile of Potential Users based on Age
• Figure 59: Location-based Services - Profile of Potential Users based on Gender & Tariff Plan
• Figure 60: Mobile Advertisements - Tolerance Levels
• Figure 61: Mobile Advertisements - Tolerance Levels based on Age
• Figure 62: Mobile Advertisements - Tolerance Levels based on Gender and Tariff Plan
• Figure 63: Likely Purchase Points of New Services
• Figure 64: Preferred Point of Purchase for Mobile Services - Age
• Figure 65: Preferred Point of Purchase for Mobile Services - Gender and Tariff Plan
• Figure 66: Likelihood of Switching Network Operator for New Services
• Figure 67: Likelihood of Switching Network Operator for New Services - Age
• Figure 68: Likelihood of Switching Network Operator for New Services - Gender & Tariff Plan
• Figure 69: Age - Percentage of Non-users Saying Yes to Future Uptake
• Figure 70: Age - Average Likelihood Score of Non-users Saying Yes to Future Uptake
• Figure 71: Gender - Current Uptake of New Services
• Figure 72: Gender - Percentage Of Non Users Saying Yes To Future Uptake
• Figure 73: Gender - Average Likelihood Score of Non-users Saying Yes to Future Uptake

List of Tables

• Table 1: SMS - Profile of Current Users across Europe
• Table 2: Preferences of Potential Users for Type of Mobile TV Content
• Table 3: Forecast Worldwide Mobile Subscriber Growth, 2002-2011 (in Millions)
• Table 4: Forecast European Mobile Subscriber Growth, 2002-2011 (in Millions)

Appendices

Survey Findings

• Europe
• Denmark
• France
• Germany
• Italy
• Netherlands
• Poland
• Russia
• Spain
• Sweden
• United Kingdom (UK)

Profile of Respondents

Research Methodology

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