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Market Research Report
Canada: Mobile Data Is Main Opportunity for Revenue Growth
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This publication has been discontinued on December 22, 2011.
Below is the updated product.
Published: March, 2011
Product code: 178437
Abstract
The Canadian communications market, including traditional pay-TV, generated
$37.5bn in 2009, a year-over-year decrease of 1.5% that resulted from the
economic downturn and decreases in the market for fixed and mobile voice
services. Increased competition and lower cost minutes led to decreases of
9.5% and 6.8% for mobile voice and fixed circuit-switched voice, respectively.
Going forward, we expect the market to grow at a CAGR of 2.8% from year-end
2009 to year-end 2014, reaching $43.1bn in 2014. We estimate that mobile data
will be the fastest growing segment with a CAGR of 24.2% from 2009 to 2014
when it will generate $7.7bn up from $2.6bn in 2009; MNOs offer mobile
broadband service for laptops starting at C$30 for 500MB per month. USB
dongles are available for free with three-year contracts, and gflexh plans are
also available that automatically adjust as the subscriber' s monthly usage
fluctuates.
Table of Contents
- Executive Summary
- Market and Competitor Overview
- Canada in a Regional Context
- Economic, Demographic and Political Context
- Regulatory Environment
- Demand Profile
- Service Evolution
- Competitive Landscape
- Major Market Players
- Segment Analysis
- Mobile Services
- Fixed Services
- Pay-TV
- Convergence
- Identifying Opportunities
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