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Market Research Report
Kenya: Mobile Services Continue to Drive Economic Transformation
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This publication has been discontinued on December 22, 2011.
Below is the updated product.
Published: March, 2011
Product code: 176184
Abstract
Due to an overall decrease in economic activity, the Kenyan market grew at a
slower than expected pace. Expressed in local currency, the market generated
KSh94.5bn ($1.3bn) in 2009, which represents a 4% increase compared with its
2008 value of KSh90.9bn. In 2009, propelled by high adoption of mobile banking
and SMS, the fastest growing segment of the telecom market was mobile data
services.
As the economy recovers in 2010, we expect that the increasing adoption of new
services, such as advanced data services, will result in stronger revenue
growth, reaching KSh138.7bn in 2014. Although mobile voice services will
generate the largest growth in dollar terms - rising from $978m in 2009 to
$1.1bn in 2014, mobile data will be the telecom sector' s fastest growing
revenue stream. We expect that mobile data revenue will increase from an
estimated of $93m in 2009 to $291m in 2014, partly due to the introduction of
3G services (including mobile broadband) but also due to the expected growth
of low-tech, low-margin mobile data services, particularly mobile money
transfer.
Table of Contents
- Executive Summary
- Market and Competitor Overview
- Kenya in a Regional Context
- Economic, Demographic and Political Context
- Regulatory Environment
- Demand Profile
- Service Evolution
- Competitive Landscape
- Major Market Players
- Segment Analysis
- Mobile Services
- Fixed Services
- Identifying Opportunities
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