Online Games Market in Vietnam

Published by	Pearl Research
Published	April, 2010	Product code	103296
Content info	50 Pages
Price	US $ 3000 Hard Copy

Introduction
Press Release
Related Reports

Online Games Market in Vietnam published by Pearl Research in April, 2010. This report consists of 50 Pages and the price starts from US $ 3000.

Introduction

Abstract

Pearl Research forecasts the number of users playing online games market in Vietnam to exceed 10 million by 2011, driven by rising incomes, increasing PC and Internet penetration rates, and a large population of youth that are actively seeking out entertainment content. These findings are contained in business intelligence and consulting firm Pearl Research' s “Online Games Market in Vietnam” report.

There are more than 50 online games in the market, a notable achievement given that the online games market just emerged in 2004. Other notable trends include the emergence of locally-developed titles, aimed specifically at Vietnamese gamers.

Pearl Research' s key findings:

+ Approximately 50% of the total Vietnamese population is under the age of 25. This is an age range that is known for being tech savvy, making them a high priority demographic for digital entertainment companies. There are approximately 21 million Internet users in Vietnam with an Internet penetration rate of 24%.
+ In our interviews with Vietnamese gamers, many were spending 60,000 to 100,000 VND ($3 - $6) per month. In one high-end Internet cafe we visited, a few interviewees were spending an average of 500,000 VND ($31) per month. These consumers are driving the digital entertainment and online games market with virtual item purchases. Top online games in Vietnam can attract 200,000 users. The Internet cafes that Pearl Research visited in Vietnam were consistently crowded with users playing online games.

While Vietnam has a rapidly emerging games market, critical challenges include government regulations on online games, the worldwide slowing economy, developing infrastructure, and low income levels.

The “Online Games Market in Vietnam” report provides an in-depth analysis of the Vietnam online games market and contains an executive summary; 2007 to 2014 forecasts for the online games industry; inhibitors and drivers to growth; comprehensive socio-economic overview; discussion of key market players, and in-depth interviews with Vietnamese gamers.

Methodology

Glossary of Terms and Abbreviations

Defining Online Games

I. Socio - Economic Overview

Unique Characteristics of Vietnamese Society
Economic Overview
Middle-Class
Population
Internet Usage
Telecommunication (Mobile Usage)

II. The Vietnamese Gaming Market

Sizing the Market
Room for Growth: The Vietnamese Gamer
Drivers to Growth
Inhibitors to Growth
Cultural Affinity with the US
Parallels to the Chinese Market
Piracy and the Vietnamese Gamer
Cultural Similarities with China
Foreign Investment in Vietnam' s Online Games Market

VinaGame
Pre-paid Cards
Cyber Station Manager
Marketing and Advertising
Games
Future Outlook

VTC
Marketing News

Asiasoft

III. Games Outsourcing Overview

Outsourcing in China vs. Vietnam

Glass Egg
Staffing and Training
Artwork
Future Outlook

Alive Interactive Media

IV. Vietnam: Internet Cafes

Locations
Common Internet Cafe Trends
The Higher-End Internet Cafe
Equipment
Advertising Medium
Conclusion

V. Internet and Social Media Trends

Figure 1: Matrix Comparing Casual and MMORPG Games

Press Release

Online Games Market in Vietnam to Exceed 10 million Users by 2011

April 13th, 2010

Global Information, Inc. would like to present a new market research report, "Online Games Market in Vietnam" by Pearl Research.

The number of users playing online games in Vietnam is forecasted to surpass 10 million by 2011. According to Pearl Research, the online games market in Vietnam will be "driven by rising incomes, increasing PC and Internet penetration rates, and a large population of youth that are actively seeking out entertainment content." However, Vietnams rapidly emerging online gaming industry will face several critical challenges including government regulations on online games, worldwide economic recessions, developing infrastructure, and general low income levels. Despite these contending issues, the market outlook is positive. Currently, there are over 50 online games in the total market, which is a notable achievement considering the online games industry merely emerged in 2004. The emergence of locally developed game titles targeted specifically at Vietnamese gamers is another trend driving the online games market.

A few key findings included in this report by Pearl Research:

Interviews with Vietnamese gamers indicated that many were spending 60,000 to 100,000 VND (i.e. $3 -$6 US Dollars) per month. Some even spent an average of 500,000 VND ($31 US Dollars) per month on gaming use, especially those interviewed at high-end Internet cafes. These consumers are driving the digital entertainment and online games market with virtual item purchases.
Top online games in Vietnam attract up to 200,000 users
Internet cafes in Vietnam where Pearl Research conducted interviews were consistently crowded with users playing online games.
Approximately 50% of total Vietnamese population is under age 25, which is an age range known for being tech savvy thus making them a high priority demographic for digital entertainment companies.