Games Market in India: Online, Console, Video Games and Mobile

Games Market in India: Online, Console, Video Games and Mobile published by Pearl Research in April, 2010. This report consists of 50 Pages and the price starts from US $ 2800.

Introduction

Abstract

Pearl Research is pleased to announce the release of a new version of our “Games Market in India” study covering the online, packaged PC, mobile and console games (Xbox, PlayStation 3 and others). India has always attracted attention with a fast-growing economy, large legion of English-speaking middle-class and a thriving information technology (IT) sector. There has been extensive investments in India' s digital entertainment sector with new launches and a proliferation in the number of mobile titles.

Does the hype match actual market conditions? Can companies turn a profit in the market?

This study includes metrics such as market sizing, online games concurrent numbers, console penetration, number of mobile games downloads, PC and Internet penetration, along with in-depth discussion of trends and market players covering online, packaged PC, mobile and console games.

This Pearl Research report provides an analysis of the online games market in India and includes:

• Executive summary
• Analysis of the Indian middle class
• Key metrics such as the size of the games market in India, number and growth in Internet users, broadband penetration and PC penetration
• Inhibitors and drivers to market growth
• Discussion of Internet cafes and their role in the online games market
• Examination of MMOGs currently in the market
• Interest of Korean game publishers' in India
• Profiles of key players
• Comparison of China and India' s online games market

Table of Contents

Methodology

Glossary of Terms and Abbreviations

I. Executive Summary and Key Takeaways

II. Socio-Economic Overview

• Economic growth
• Size of middle class
• Drivers to consumption of lifestyle items

III. Software Piracy

IV. Key Companies

• Trade groups

V. Internet and Broadband

• Internet
• India internet usage study
• Broadband

VI. Online Games Market Trends and Analysis

• MMOG and casual games market overview
• Investments in the Market
• Conclusions
• Market Size
• Online Games Inhibitors
• A3
• Sify
• Ragnarok Online (RO)
• Gunz Online
• Level Up
• UTV

• Online games pricing strategy

VII. Internet Cafes

• Sify' s ePort Internet cafe chain
• Reliance WebWorld

• Billing and payment
• Fragmented Indian market
• Language and localization
• Local content

VIII. Inhibitors to Growth

• i. Low PC penetration
• ii. Cultural barriers to games and lack of a games history
• iii. Price-sensitive consumers and low per-capita GDP
• iv. Challenging business environment
• v. Lack of experienced online game developers

IX. Console Gaming

X. Mobile Gaming

XI. China vs. India

• i. Differences
• ii. Similarities

XII. Chindia Strategy

XIII. Conclusion

FIGURES:

• Figure 1: Key Country Metrics
• Figure 2: Households In India (By Yearly Income Bracket)
• Figure 3: Factors Contributing To The Consumerization Of Urban India
• Figure 4: Growth In Internet Users 2004, 2005 And 2008
• Figure 5: Reasons Users Do Not Use The Internet
• Figure 6: Internet Subscribers And Broadband Penetration 2004 to 2009
• Figure 7: Broadband Access Technology Market Share
• Figure 8: Packaged PC, Console, Online And Mobile Games Projections 2006 To 2014 ($M)
• Figure 9: Online Games Market Projections 2006 To 2014
• Figure 10: Screenshots From A3, Operated By Sify Corp.
• Figure 11: Advertisements For Free Ragnarok Play For A Limited Time
• Figure 12: Screenshots From Gunz Online
• Figure 13: Ragnarok Pricing In India
• Figure 14: Growth In Internet Cafes 2003 To 2008
• Figure 15: Users At Sify' s Eport Chain
• Figure 16: Ad For Sify' s Counter Strike Tournament
• Figure 17: Number Of Sify' s Internet Cafes
• Figure 18: Photo Of Reliance Webworld Cafes
• Figure 19: Factors To Improving India' s Economy
• Figure 20: Top Mobile Game Providers
• Figure 21: Matrix Comparing India And China

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