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Internet/Cyber Cafes in Asia

Abstract

Leading market research and consulting firm Pearl Research is pleased to announce the release of its new "Internet Cafes in Asia" study.

Highlights from the study:

  • There are more than 340,000 Internet cafes across Asia,
  • Some of the larger Internet cafes in China can have more than 200 PCs per cafe, a prime target for PC and hardware manufacturers. In India and Vietnam, cafes tend to be much smaller and have less than 20 seats, on average. Even with 86% PC penetration, Korean gamers still flock to Internet cafes.
  • For game operators and publishers, working with Internet cafes requires a different strategy.

Critical challenges for Internet cafes include high real estate and labor costs, increasing government scrutiny; consumers playing at home and a negative reputation amongst some consumers.

The "Internet Cafes in Asia" report provides an in-depth analysis of the Internet cafe market, executive summary; market sizing; inhibitors and drivers to growth; deep marketplace analysis; and strategic conclusions.

Table of Contents

  • Introduction
  • PC Penetration
  • China PC Hardware
  • India PC Hardware
  • Korea PC Hardware
  • Vietnam PC Hardware
  • Internet and Broadband
  • China
  • India
  • Korea
  • Vietnam
  • Internet Cafes
  • Overview
  • India
  • China
  • Korea
  • Vietnam

TABLE OF FIGURES

  • Figure 1: Key Country Metrics
  • Figure 2: PC Market Share in China
  • Figure 3: Payment scheme for rural PCs
  • Figure 4: Households with Information Devices (multiple responses)
  • Figure 5: PC Penetration Vietnam
  • Figure 6: Number of Internet Users in China
  • Figure 7: Net Application Use Rate
  • Figure 8: Percentage of Users Willing to Pay for Content
  • Figure 9: Age of Internet Users
  • Figure 10: India: Access Points of Internet, 2000-2011
  • Figure 11: Broadband Usage 2004-2012
  • Figure 12: Time Spent Online, Indian Internet Users
  • Figure 13: Internet Speed for households
  • Figure 14: Purposes of Accessing Internet, Urban
  • Figure 15: Purposes of Accessing Internet, Rural
  • Figure 16: Internet Usage Rate by Age (Rounded %)
  • Figure 17: Internet Users by Age (in millions)
  • Figure 18: Percent of Population Online
  • Figure 19: Internet cafes in Asia Executive Summary
  • Figure 20: Growth in Internet Cafes 2003 to 2012
  • Figure 21: Users at Sify's ePort chain
  • Figure 22: Number of Sify's Internet cafes
  • Figure 23: Photo of Reliance WebWorld cafes
  • Figure 24: Top 10 National Internet Cafe Chains in China
  • Figure 25: Location for online gaming (multiple-choice)
  • Figure 26: Percentage of Internet cafe users in each city
  • Figure 27: Age Difference Among Chinese Internet Cafe Users
  • Figure 28: Main Purpose for Going to Internet Cafes
  • Figure 29: Market Size of PC Room Market, 2009 to 2013
  • Figure 30: Top Titles at Internet Cafes
  • Figure 31: Average Number of PCs in Korean Internet Cafes
  • Figure 32: PC Specifications at Internet Cafes
  • Figure 33: Utilization of PCs at Certain Times
  • Figure 34: Internet Cafe Interior, Ghostcastle (top) and Uninet (bottom)
  • Figure 35: Sample Screenshot of VNG's CSM
  • Figure 36: Place of Access in the past 3 months (%)
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