Leading market research and consulting firm Pearl Research is pleased to
announce the release of its new "Internet Cafes in Asia" study.
Highlights from the study:
- There are more than 340,000 Internet cafes across Asia,
- Some of the larger Internet cafes in China can have more than 200 PCs
per cafe, a prime target for PC and hardware manufacturers. In India and
Vietnam, cafes tend to be much smaller and have less than 20 seats, on
average. Even with 86% PC penetration, Korean gamers still flock to Internet
- For game operators and publishers, working with Internet cafes requires
a different strategy.
Critical challenges for Internet cafes include high real estate and labor
costs, increasing government scrutiny; consumers playing at home and a
negative reputation amongst some consumers.
The "Internet Cafes in Asia" report provides an in-depth analysis of the
Internet cafe market, executive summary; market sizing; inhibitors and drivers
to growth; deep marketplace analysis; and strategic conclusions.