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Mobile Health Market Report 2013-2017

This report is the 3rd edition published annually since 2010.

This report concentrates on the mobile applications healthcare market. The report's objective is to give a comprehensive overview of the market and enable readers to gain a deep understanding of its current status, its driving factors and its future developments. The report will provide companies from all industries with insights into the market.

The report gives a detailed description of the current market status (2010-2012). It analysis market trends, explains mHealth app categories & best practise apps and provides market forecasts.until 2017.

The report also provides first hand insights of more than 1.000 mHealth app publishers on business potentials of mHealth app categories, chronic deseases best suited for mobile services, platform strategies, business models, most promissing private and HCPs target groups and much more.

In summary the report offers:

  • Key trends and drivers of the mHealth market
  • Market forecasts until 2017 per revenue source
  • Top 10 mHealth app download numbers per platform and country
  • App strategies and insights from 1.000+ mHealth app publishers ( 3 years survey)
  • Detailed explanation of 14 mHealth app categories
  • Monitoring of 62 mHealth app stores
  • Including 20 best practices examples and guidelines
  • 110 pages full of facts on the mHealth market
  • Graphic package including 60 graphics and tables for easy “copy & past” into your presentation
  • Key facts and figures on the mobile app market

The report comes (company license) with a graphical package (PowerPoint) of 60 graphics and tables illustrating the major facts and trends on the mHealth app market.

The report is one of the leading publications in the mHealth market. Companies that have purchased previous editions of the report includes: Agfa Healthcare, DTAG, Fresenius, Fujitso, GE Healthcare, LG, Nokia, Novartis, Pfizer, Qualcomm, Roche, Roland Berger, Sanofi Aventis and many more.

Various package options are available, allowing you to select the content that is relevant to your own particular strategy and objectives. The full report is 116 pages long and contains 60 figures and 8 tables.

MANAGEMENT SUMMARY

The market for mHealth applications is developing along three different phases. Currently mHealth players have managed to get exit the initial trial phase and have entered the commercialization phase of the market. This phase can be characterized by a massive increase of offered solutions, the creation of new business models and the concentration on private, health-interested people, patients and corporations as major target groups.

Missing regulations is seen as one of the major barriers for the mHealth market to enter the next market phase: the integrated phase. In this phase, mHealth applications will become an integrated part of doctors' treatment plans. In this phase health insurers will become the main payer, especially for the more advanced mHealth solutions (2nd generation mHealth applications).

Currently more than 97.000 mHealth applications are listed on 62 full catalogue app stores. The majority of these applications are general health and fitness apps that both facilitate the tracking of health parameters by private users, and provide users with basic health and fitness related information as well as guidance.

The general sophistication of today's mHealth applications is low to medium, and many of the mHealth categorized applications provide a limited benefit for patients, doctors and health interested smartphone users. Nevertheless, advanced solutions do exist. Twenty such solutions are described and examined later in the report.

Top 10 mHealth applications generate up to 4 million free and 300.000 paid downloads per day. There are significant differences in download numbers between countries (US, UK, Germany, Japan and Brazil are analyzed in the report), platforms (Android and Apple) and devices (smartphones and tablets).

The mHealth market will develop in line with the smartphone application market, but there are 10 specific market drivers that will shape the market during the commercialization phase.

Table of Contents

1. PREFACE

2. MANAGEMENT SUMMARY

3. THE EVOLUTION OF THE MHEALTH MARKET

  • 3.1. THE PROMISED BENEFITS OF MHEALTH APPLICATIONS
    • 3.1.1. The promise of improved patient outcomes
    • 3.1.2. The promise of reduced health care costs
  • 3.2. WHAT INITIATED THE MHEALTH APPLICATION MARKET
  • 3.3. THE THREE PHASES OF MHEALTH MARKET DEVELOPMENT
    • 3.3.1. The trial phase
    • 3.3.2. Commercialization phase
    • 3.3.3. Integration phase

4. THE SMARTPHONE APPLICATION MARKET PHENOMENA

  • 4.1. THE INCREASING NUMBER OF APPLICATIONS AND APP STORES
  • 4.2. THE GROWTH OF SMARTPHONE SHIPMENTS AND MOBILE PLATFORMS
  • 4.3. THE DECLINE IN APPLICATION PRICES ON MOBILE PLATFORMS AND APP STORES
  • 4.4. MARKET SHARES AND GROWTH OF APPLICATION MARKET REVENUE

5. STATUS OF THE MOBILE HEALTH APPLICATION MARKET. THE INITIAL YEARS 2010-2012

  • 5.1. MHEALTH FACTS AND FIGURES 2010-2012
    • 5.1.1. Growth of mHealth application numbers and proliferation into today's app stores
    • 5.1.2. mHealth business model changes and price decline 2010-2012
  • 5.2. DOWNLOADS FOR TOP 10 MHEALTH APPLICATIONS PUBLISHERS (USA, UK, JAPAN, BRAZIL, GERMANY)
    • 5.2.1. Top 10 mHealth app download number on the Apple App Store
    • 5.2.2. Top 10 mHealth app download number on the Google Play Store (Android)
  • 5.3. MHEALTH APPLICATION PUBLISHER STRATEGIES 2010-2012
    • 5.3.1. Business potential
    • 5.3.2. Main Target Groups and distribution channels

6. THE MHEALTH APPLICATION CATEGORIES

  • 6.1. GENERAL HEALTHCARE AND FITNESS
    • 6.1.1. Fitness & nutrition
    • 6.1.2. Health tracking tools
    • 6.1.3. Managing medical conditions
    • 6.1.4. Medical compliance
    • 6.1.5. Wellness (traditional and corporate)
  • 6.2. MEDICAL INFORMATION
    • 6.2.1. Reference
    • 6.2.2. Diagnostic Tools
    • 6.2.3. Continuing Medical Education (CME)
    • 6.2.4. Alerts and Awareness
  • 6.3. REMOTE MONITORING, COLLABORATION, AND CONSULTATION
    • 6.3.1. Remote monitoring (safety)
    • 6.3.2. Remote Consultation
    • 6.3.3. Remote Collaboration
  • 6.4. HEALTHCARE MANAGEMENT
    • 6.4.1. Logistical & payment support
    • 6.4.2. Patient health records

7. TRENDS THAT WILL SHAPE THE COMMERCIALIZATION PHASE OF MHEALTH APPLICATIONS

  • 7.1. SMARTPHONE USER PENETRATION WILL BE THE MAIN DRIVER FOR THE MHEALTH UPTAKE
  • 7.2. MHEALTH APPLICATIONS WILL BE TAILORED SPECIFICALLY FOR SMARTPHONES OR TABLETS
  • 7.3. MHEALTH APPLICATIONS WILL BE NATIVE RATHER THAN WEB-BASED APPLICATIONS
  • 7.4. MHEALTH NICHE STORES WILL BECOME THE HOME OF THE 2ND GENERATION OF MHEALTH APPS
  • 7.5. MISSING REGULATIONS ARE THE MAIN MARKET BARRIER DURING THE COMMERCIALIZATION PHASE
  • 7.6. BUYERS WILL CONTINUE TO DRIVE THE MARKET
  • 7.7. APPLICATIONS WILL ENTER TRADITIONAL HEALTH DISTRIBUTION CHANNELS
  • 7.8. MHEALTH MARKET WILL GROW MAINLY IN COUNTRIES WITH HIGH SMARTPHONE PENETRATION AND HEALTH EXPENDITURE
  • 7.9. 2ND GENERATION MHEALTH APPLICATIONS WILL FOCUS ON CHRONIC DISEASES
  • 7.10. MHEALTH BUSINESS MODELS WILL BROADEN

8. THE SIZE OF THE MHEALTH MARKET 2010-2017

9. APPENDIX

  • 9.1. MHEALTH COMPANIES THAT HAVE SHARED THEIR VIEW ON THE MHEALTH MARKET DURING THE INITIAL YEARS
  • 9.2. LIST OF FIGURES
  • 9.3. LIST OF TABLES
  • 9.4. ABOUT RESEARCH2GUIDANCE

LIST OF FIGURES

  • Figure 1: Healthcare expenditure as a percentage of GDP (1980-2009)
  • Figure 2: iPhone shipments before and after the App Store launch (in millions)
  • Figure 3: mHealth market phases
  • Figure 4: Mobile network download and upload speed comparison
  • Figure 5: Number of applications published in marketplaces (2007 - 2012 Q3)
  • Figure 6: Number of applications per platform (2008 Q3 - 2012 Q3)
  • Figure 7: Newly added applications per platform (2008 Q3 - 2012 Q3)
  • Figure 8: New app store launches (2000 - 2012 Q3)
  • Figure 9: Number of smartphone application stores (2007 - 2012 Q3)
  • Figure 10: Smartphone share of global mobile device shipments (2007 Q1 - 2012 Q3)
  • Figure 11: Smartphone operating systems' market share by shipments (2009 Q1 - 2012 Q3)
  • Figure 12: Average displayed paid application price in official OEM&OS application stores (2009 Q4 - 2012 Q3)
  • Figure 13: Application store share of total application downloads per period (2008 - 2012 Q3)
  • Figure 14: Average total daily downloads per application store (in millions) (2009 Q4 - 2012 Q3)
  • Figure 15: Paid smartphone application download revenue (in million USD) (2007 - 2012 Q3)
  • Figure 16: Number of mHealth Apps Between 2010 and 2012
  • Figure 17: Share of mHealth apps and penetration in Major App Stores (2010-2012)
  • Figure 18: Number of free and paid mHealth Applications per Application Store and share of total (Q2 2012)
  • Figure 19: Share of mHealth apps per app category
  • Figure 20: Distribution of mHealth Applications by Operating Systems (2010-Q2 2012)
  • Figure 21: Share of Free and Paid mHealth Apps Between 2010 -2012
  • Figure 22: Number of free and paid mHealth Applications per Platform (Q2 2012)
  • Figure 23: Average Price of mHealth Applications per Store (2010-Q2 2012)
  • Figure 24: Average Price of mHealth Apps over the Years (2010-Q2 2012)
  • Figure 25: Average Price of mHealth Apps per App Category
  • Figure 26: Cumulated downloads of top 10 apps in Health & Fitness category by country and device type on Apple App Store
  • Figure 27: Cumulated downloads of top 10 apps in Medical category by country and device type on Apple App Store
  • Figure 28: Cumulated downloads of top 10 apps in Health & Fitness category by country and device type on Google Play
  • Figure 29: Cumulated downloads of top 10 apps in Medical category by country and device type on Google Play
  • Figure 30: Business potential of different therapeutic areas (2010-2012)
  • Figure 31: Business potential of different mHealth solutions (patients)
  • Figure 32: Business potential of different mHealth solutions (professionals)
  • Figure 33: Business potential of devices for mHealth today
  • Figure 34: Business potential of devices for mHealth in 5 years' time
  • Figure 35: Business potential of different smartphone platforms today
  • Figure 36: Business potential of different smartphone platforms in 5 years
  • Figure 37: Main target groups of patients today
  • Figure 38: Main target groups of patients in 5 years
  • Figure 39: Main target groups of healthcare professionals for today
  • Figure 40: Main target groups of healthcare professionals in 5 years
  • Figure 41: Current distribution channels of mHealth solutions
  • Figure 42: Future distribution channels of mHealth solutions
  • Figure 43: Use of mHealth among medical professionals and patients in 5 years
  • Figure 44: Major Hypothesis about the development of mHealth industry
  • Figure 45: Driving forces of the mhealth market according to mHealth players
  • Figure 46: suitability of tablets and smartphone for mHealth app categories
  • Figure 47: Happtique: niche store for mHealth applications
  • Figure 48: How are You: niche store for mHealth applications
  • Figure 49: Barriers of commercialization mHealth applications
  • Figure 50: Main distribution channels for mHealth solutions as of today and in five years' time
  • Figure 51: Primary mHealth countries according to smartphone penetration vs. private health expenditure per capita in 2012
  • Figure 52: Therapy fields that offer the best market potential for mHealth solutions
  • Figure 53: Changes of mHealth business models from trail to commercialization phase
  • Figure 54: mHealth application download numbers (free and paid) (2010-2017)
  • Figure 55: Average mHealth users downloads for mHealth apps per year (2012-2017)
  • Figure 56: Installed base of smartphone and mHealth users (2010-2017)
  • Figure 57: mHealth subscriber number by service type (2010-2017)
  • Figure 58: mHealth market size by revenue type (2010-2017)
  • Figure 59: Shipments of mHealth sensors and devices (in million units) (2010-2017)
  • Figure 60: mHealth market opportunity by revenue type (cumulative 2013-2017)

LIST OF TABLES

  • Table 1: Pre- and post-Apple App Store launch application market
  • Table 2: Characteristics of the trail phase
  • Table 3: Characteristics of the commercialization phase
  • Table 4: Characteristics of the integration phase
  • Table 5: Potential use cases of smartphone features in mHealth
  • Table 6: mHealth applications categories
  • Table 7: Specifications for quick reference of mHealth application categories (Legend)
  • Table 8: European examples of traditional mHealth business models
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