Global Information Inc. would like to present a new market research report, "Smartphone App Market Overview: Top 5 European Countries" by research2guidance.
The market for mobile applications has become a multi Euro business. In 2012, publishers in the Top 5 European countries will have generated 1.68 bn. Euros with paid application downloads, in-app purchasing and in-app advertising. The growth rate during the initial years is above 140%.
Since 2008 (the initial full year of the new application eco system) the market has changed from a niche gaming and entertainment channel for players on-the-move to an app hype with more than 2 million applications published. The hype is similar to the dot com hype in the early 2000s, but 5-7 times faster.
The European application market represents approximately 20% of the global market. The biggest European app markets are: UK, Germany, Italy, Spain and France. They account for 15% of the global app market.
Among those Top 5 EU countries, there are significant differences in size and structure of the domestic markets. This directly impacts the platform and business model decisions every publisher must make before setting up an app project.