Market Research Report

Smartphone App Market Overview: Top 5 European Countries
cover Published by research2guidance
Published Product code 257242
Content info 80 Pages
Price

Introduction

Abstract

The “Top 5 EU App Market Monitor“ provides an actual status on the European App Market by highlighting revenue of app download, in-app advertisement, download numbers, app user base in top five EU countries and much more. It provides insights on market sizes, business models, app prices and more in Germany, UK, France, Spain, and Italy. In addition the monitor gives details on download numbers for top app publishers and apps per country.

The top 5 EU app market revenues grew by more than 140% since 2008 (CAGR) so that revenue size record 1.68 bn. Euro in 2012. Revenues app downloads and in-app advertisement vary significantly across Germany, Spain, UK, France, and Italy.

Country comparison of Top 5 EU app markets

  • App user base per country in 2012
  • App downloads per country in 2012
  • App market revenue per country in 2012
  • Smartphone OS app download market share in 2012

What is in the report?

All relevant facts about the top 5 European app markets in easy to understand graphics.

Why read the report?

Save time and “copy and paste” PowerPoint slides directly into your presentation.

About Analyst Team

Ralf-Gordon Jahns

Ralf is the Managing Director of research2guidance. He has worked for more than 20 years in the telecom and media industry.

Emad Yaghmaei

Emad is a Research Analyst for research2guidance. After his master's degree in International Business at PNU University of Tehran (Iran), he pursued his studies at HTW, Berlin in MBA&E program.

Table of Contents

Table of Contents

App user base 2008 - 2013

  • App country ranking among EU Top5
  • Learn how big the app user base is including tablets and iPod Touch users

App downloads 2008 - 2013

  • See the growing download number not only on Apple App Store but also on more than 50 app stores

App market revenue 2008 - 2013

  • Total app market revenue from paid downloads and in-App advertisement

Smartphone OS app download market share (Q2 2012)

  • See where app users download their apps.
  • Covering more than 50 app stores

Share of paid download

  • Learn what share of total downloads is reached with paid apps in EU Top5

Share of paid downloads per platform

  • See the big differences in paid app download share on major platforms: iPhone, iPad, Android and WP7

Share of downloads of apps with In-App Purchase in EU Top5

  • Learn how big the share of apps using In-App Purchase in EU Top5 is and
  • What share they have on total downloads in EU Top5

Apps average prices per platform

  • Understand the pricing differences of paid apps on major app platforms
  • Get valuable input for your business plan

Average monthly downloads of a Top 10 app publisher per platform (paid)

  • See how many downloads the most successful app publisher in EU Top5 make with paid apps on each major platform

Average monthly downloads of a Top 10 app publisher per platform (free)

  • Learn how many downloads the most successful app publisher in EU Top5 make with free apps on each major platform

Average monthly downloads of Top 20 downloaded apps (paid)

  • Learn how many downloads a paid app has to make in order to stay in the Top 20
  • See the big differences of major platforms

Average monthly downloads of Top 20 downloaded apps (free)

  • Learn how many downloads a free app has to make in order to stay in the Top 20

Smartphone App Market Overview: Top 5 European Countries published by research2guidance in December 17, 2012. This report consists of 80 Pages and the price starts from US $ 1937.

Press Release

European Mobile Application Market Size Reached 1.68 Billion Euros in 2012

December 18th, 2012

Global Information Inc. would like to present a new market research report, "Smartphone App Market Overview: Top 5 European Countries" by research2guidance.

The market for mobile applications has become a multi Euro business. In 2012, publishers in the Top 5 European countries will have generated 1.68 bn. Euros with paid application downloads, in-app purchasing and in-app advertising. The growth rate during the initial years is above 140%.

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Since 2008 (the initial full year of the new application eco system) the market has changed from a niche gaming and entertainment channel for players on-the-move to an app hype with more than 2 million applications published. The hype is similar to the dot com hype in the early 2000s, but 5-7 times faster.

The European application market represents approximately 20% of the global market. The biggest European app markets are: UK, Germany, Italy, Spain and France. They account for 15% of the global app market.

Among those Top 5 EU countries, there are significant differences in size and structure of the domestic markets. This directly impacts the platform and business model decisions every publisher must make before setting up an app project.

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