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Key Trends and Innovations in Nutraceutical Soft Drinks: The emergence of new hybrid, performance enhancement and functional brands

Published by	Business Insights
Published	December, 2009	Product code	105002
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Price	US $ 2875 PDF by E-mail (Single User License)

Introduction
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Key Trends and Innovations in Nutraceutical Soft Drinks: The emergence of new hybrid, performance enhancement and functional brands published by Business Insights in December, 2009. This report price starts from US $ 2875.

Introduction

Abstract

Globally the market for nutraceutical soft drinks is growing at just below 10% each year and this is expected to continue for the next five years at least. The largest nutraceutical soft drinks market in the world is that of Japan - it was worth $8.3bn in 2009. The second largest is the US - worth US$6.2bn. During the period to 2012 the superior growth rates being achieved in the US will mean that it starts to challenge the Japanese market for the title of the world' s largest. Nutraceutical soft drinks will increasingly break out of their traditional consumer segments with more products for women, children, mid-lifers and seniors. Energy drinks makers are attempting to stimulate demand in currently under-represented segments such as the female market (around two-thirds of energy drinks consumption is accounted for by men).

Executive summary

Market overview
Innovation overview
Performance drink trends
Beauty & weight management
Functional health drink trends
Conclusions

Chapter 1 Market overview

Summary
Introduction
The functional food & drink market
Key drivers
Market value
The nutraceutical soft drinks market
Company shares
PepsiCo leads in functional drinks
Coca-Cola catches up
Conclusions

Chapter 2 Innovation overview

Summary
Introduction
Regional trends
Flavor trends
Health positioning trends
Food minus trends
Food plus trends
Functional benefit overview
Conclusions

Chapter 3 Performance drink trends

Summary
Introduction
Sports drinks
Broadening the market with low/no calorie versions
Developing the take-home channel
Sports drinks with natural ingredients
Dairy-based recovery drinks
Energy drinks
Targeting the female market
Energy shots
Hybrid energy drinks
Multifunction energy drinks
Energy-sports drinks
Anti-tiredness energy drinks
Anti-stress energy drinks
Energy-brain drinks
Brain function drinks
Anti-energy drinks
Sexual stimulation drinks

Chapter 4 Beauty & weight management

Summary
Introduction
Beauty drinks
The Japanese market
The US market
Increasing specialization
Weight management drinks
Fat burning drinks
Fat blocking drinks
Appetite suppressing drinks
Satiety promoting drinks

Chapter 5 Functional health drink trends

Summary
Introduction
Heart health
Lowering cholesterol
Controlling blood pressure
Digestive health
Healthier drinks
Hybrid probiotic drinks
Boosting immunity
Bone & joint health
Niche health products

Chapter 6 Conclusions

Summary
Hybrids and beyond
Multiple attributes
Diversity of serving sizes
Broader demographics
Index

List of Figures

Figure 1.1: Share of regional nutraceutical soft drink markets held by the top five manufacturers, 2008 24
Figure 2.2: Share of nutraceutical soft drinks product launches by region, 2006-09 30
Figure 2.3: Share of nutraceutical soft drinks product launches by function, 2009 35
Figure 2.4: Healthful sodas 36
Figure 3.5: Share of nutraceutical soft drinks product launches by energy, sports and brain function drinks, 2006-09 39
Figure 3.6: Gatorade' s core product range, 2009 40
Figure 3.7: Low/no calories sports drinks 41
Figure 3.8: Take-home sports drinks 42
Figure 3.9: Rosbacher Sport 43
Figure 3.10: Dairy-based recovery drinks 44
Figure 3.11: Energy drinks targeted at the female market 46
Figure 3.12: Energy shots 47
Figure 3.13: Hybrid energy drinks 48
Figure 3.14: Energy teas 48
Figure 3.15: Energy coffees 49
Figure 3.16: Share of energy drinks product launches by type of multifunction, 2006-09 49
Figure 3.17: Energy-sports drinks 50
Figure 3.18: Anti-tiredness energy drinks 51
Figure 3.19: Anti-stress energy drinks 52
Figure 3.20: Revitalizing energy drinks 53
Figure 3.21: Mental energy drinks 53
Figure 3.22: US energy-brain drinks 54
Figure 3.23: Hybrid brain function drinks 56
Figure 3.24: Anti-energy drinks in Asia and Europe 57
Figure 3.25: Blue Cow and Slow Cow anti-energy drinks 57
Figure 3.26: Anti-energy drinks in the US 58
Figure 3.27: Natural anti-stress drinks 59
Figure 3.28: Sexual stimulation drinks 60
Figure 4.29: Share of nutraceutical soft drinks product launches held by beauty and weight management drinks, 2006-09 64
Figure 4.30: Beauty drinks in Japan 66
Figure 4.31: New entrants to beauty drinks in Japan 66
Figure 4.32: Borba and Glowelle beauty drinks 68
Figure 4.33: US mass market beauty drinks 69
Figure 4.34: Specialized beauty drinks 69
Figure 4.35: Fat burning drinks 71
Figure 4.36: Fat blocking drink 72
Figure 4.37: Appetite suppressing drinks 73
Figure 4.38: Satiety promoting drinks 74
Figure 4.39: Dietary protein drinks 75
Figure 4.40: Oat and palm oil drinks 75
Figure 5.41: Share of nutraceutical soft drinks product launches held by functional health drinks, 2006-09 80
Figure 5.42: Cholesterol lowering drinks 82
Figure 5.43: Multifunctional heart health drinks 83
Figure 5.44: Blood pressure drinks 84
Figure 5.45: Healthier digestive health drinks 85
Figure 5.46: Hybrid probiotic drinks 86
Figure 5.47: Immunity boosting drinks 87
Figure 5.48: Multifunctional immunity drinks 88
Figure 5.49: Immunity boosting drinks for children and seniors 88
Figure 5.50: Bone & joint health drinks in Japan 89
Figure 5.51: Bone & joint health drinks in the US 90
Figure 5.52: Selected niche health drinks 91

List of Tables

Table 1.1: Functional food & drink market by country ($m), 2003-2013 20
Table 1.2: Functional food & drink consumption per person by country, 2003-2013 21
Table 1.3: Nutraceutical soft drinks market by country ($m), 2008-2012 22
Table 2.4: New product launches by flavor, 2006-09 31
Table 2.5: Fastest-growing flavors, 2006-09 31
Table 2.6: New product launches by low & light positioning, 2006-09 32
Table 2.7: New nutraceutical soft drink launches by natural positioning, 2006-09 33
Table 2.8: New nutraceuticals product launches by fortification, 2006-09 34