Innovation in Savory Snacks: Premiumization through new healthy, natural, ethical, gourmet and ethnic products

Innovation in Savory Snacks: Premiumization through new healthy, natural, ethical, gourmet and ethnic products published by Business Insights in December, 2009. This report consists of 118 pages and the price starts from US $ 2875.

Introduction

Abstract

In 2009 the global snacks market was worth $74.7bn. The market is set to grow in value by $10.8bn to $85.4bn by 2012. Value growth will be driven by a mix of steady growth in the most established markets in Western Europe, the US and Asia Pacific regions and the high growth of the emerging markets, in particular South and Middle American markets and Chinese, Indian, Russian and Turkish markets. Three key areas of innovation will drive development in snack formulations; these are premiumization, health and ethics. Innovation will be most significant in areas where the trends overlap, and as a result the ‘natural' positioning will significantly increase in importance.

Table of Contents

Executive summary

• Market drivers and resistors
• Growth opportunities in snacks
• Innovation and NPD in snacks
• Key trends

Chapter 1 - Introduction

• What is this report about?
• The snacks market defined
• Report structure

Chapter 2 - Market drivers and resistors

• Summary
• Introduction
• Health as a market driver
  • Obesity
  • Cardiovascular disease
  • Natural choices
  • Free-from
  • Minimal processing and real ingredients

• Premiumization - changing consumer tastes
• Ethical awareness
• Self regulation and legislation
  • Reducing salt and fat in snack foods in the UK
  • US
  • Substantiation of health claims
  • Labeling of trans fats

Chapter 3 - Growth opportunities in snacks

• Summary
• Introduction
• Snacks market overview

• Value by country
• Emerging markets

• Value by category

Chapter 4 - Innovation and NPD

• Summary
• Introduction

• Regional analysis
• Regional overview

• Category analysis
• Category overview
• Processed snacks
• Nuts and seeds
• Potato chips
• Popcorn
• Other snacks

• Changing positioning in snacks
• Flavor trends

Chapter 5 - Key trends and product examples

• Summary
• Introduction

• Health
• Better for you
  • Vegetable and fruit snacks
  • Baked snacks
  • Dehydrated snacks
  • Freeze dried snacks
  • No Trans Fats
  • Reduced salt
  • Reduced fat
• Functional
  • Superfoods
  • Energy
  • Vitamin and mineral fortification
  • Digestive health
• Weight control
  • Positioning products for the ‘diet' market
  • Portion control
  • ‘Light' and ‘diet' products
  • Satiety
• Natural
  • Niche marketing of natural snack products

• Premiumization
• Ethnic foods
  • Japanese
  • Thai
  • Indian
  • Tex Mex
• Super hot ingredients
  • Wasabi
  • Habanero
  • Bhut Jolokia
• Gourmet

• Ethical awareness
• GM Free/Non GMO
• Organic
• Fairtrade
• Animal welfare
• Vegan and vegetarian

Chapter 6 - Conclusions

• 10 key trends for the future
• 1. Emerging markets
• 2. Better for you
• 3. Natural
• 4. Ethnic
• 5. Super hot
• 6. Functional
• 7. GMO free
• 8. Organic
• 9. Fairtrade
• 10. Unique flavors
• Index

List of Figures

• Figure 2.1: Key areas of innovation by category
• Figure 2.2: Drivers/ inhibitors of natural snacks
• Figure 2.3: Drivers/inhibitors of ethical snacks
• Figure 3.4: Fast growth markets snacks, by country ($m) 2005-2008
• Figure 4.5: Share of snacks launched, by region (%), 2006-2009
• Figure 4.6: % Share of snacks launched by category 2007-2009
• Figure 4.7: Growth of snack product launches, 2007-2009
• Figure 4.8: Tohato Yaki Choco Caramel Corn Bitter, Sweet Corn Snack
• Figure 4.9: Gourmet nuts and seeds
• Figure 4.10: Nando' s Peri Peri Chips
• Figure 4.11: Gourmet popcorn
• Figure 4.12: Heartfield Soy Wonders, Health positioned snacks
• Figure 5.13: Fruit and vegetable snacks
• Figure 5.14: Baked snacks
• Figure 5.15: Veggie Chips, Umpqua Indian Foods, US, 2009
• Figure 5.16: Crispy Green, FruitziO, US, 2009
• Figure 5.17: No Trans Fat, Nonni' s baked pitas
• Figure 5.18: Reduced salt snacks
• Figure 5.19: Reduced fat snacks
• Figure 5.20: Terra Exotic Harvest Vegetable Chips. US, 2008
• Figure 5.21: Snacks with flaxseed
• Figure 5.22: Golden Flake NRG"! Phoenix Fury Potato Chips, US, 2007
• Figure 5.23: Natural Energy - Supercharged Sunflower Seeds, US, 2008
• Figure 5.24: Denroku Ukon no Kaki Pea, fortified to aid liver function, Japan, 2009
• Figure 5.25: Smart Puffs with Probiotics, US, 2008
• Figure 5.26: Farmer' s Snack Fitness Snack, Bulgaria,
• Figure 5.27: Kettle Foods Inc, Lightly Salted 100 Calories Potato Chips, US 2008
• Figure 5.28: Diet brand Slim Fast. UK 2006
• Figure 5.29: Light brand extensions adapted for snack market, Philadelphia Splendips, Europe 2007, 2008
• Figure 5.30: Satiety Positioning; Beanitos Black Bean Chips, US, 2008
• Figure 5.31: Natural snacks
• Figure 5.32: Snacks with Thai flavors
• Figure 5.33: Snacks with Indian flavors
• Figure 5.34: Snacks with Tex Mex flavors
• Figure 5.35: Snacks with Habanero
• Figure 5.36: Snacks with Bhut Jolokia
• Figure 5.37: Gourmet snacks with natural ingredients
• Figure 5.38: Soya Tostada, GMO free, Ecuador, 2007
• Figure 5.39: Fairtrade; Liberation Nuts
• Figure 5.40: Shelton' s free range turkey jerky
• Figure 6.41: Ten key future trends in the snack market

List of Tables

• Table 2.1: Obese and overweight children (5-13 year olds) in Europe and US (%), 2002-2012
• Table 2.2: Prevalence of ADHD in seven major markets (‘000), 2008
• Table 2.3: Minimal processing claims made on new snacks launches globally (% of products with tag), 2006-2008
• Table 3.4: Value of the snacks market, by region ($m), 2006-2012
• Table 3.5: Snacks market value, by country ($m), 2006-2012
• Table 3.6: Value of the snacks market, by category ($m), 2009-2013
• Table 4.7: Top 20 tags on new snacks launches (% of products with tag), 2007-2009
• Table 4.8: Total private label penetration and spend, ($m) in Europe, Asia Pacific and the US, country, 2002 - 2012
• Table 4.9: Top 20 flavors in new product introductions (% of snacks product launches) 2007- 2009

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