The Business Intelligence Market Outlook: Key drivers, market challenges and vendor strategies for future growth

The Business Intelligence Market Outlook: Key drivers, market challenges and vendor strategies for future growth published by Business Insights in February, 2010. This report consists of 124 pages and the price starts from US $ 2875.

Introduction

Abstract

IT majors need a new rallying cry to get big businesses and wider user communities excited about new types of IT systems, driving IT spend across the wider economy. There is a sense of agreement among the leading IT vendors that Business Intelligence (BI) is that rallying cry. Key IT vendors such as IBM, SAP, Oracle, Microsoft and SAS have made a series of acquisitions in the space, and the centrality of Business Intelligence in their overall marketing messages is testimony to the emergence of Business Intelligence as the ‘next big application of the future' . ‘The Business Intelligence Market Outlook' is a new report published by Business Insights that closely examines the Business Intelligence supply side, looking at how BI vendors are performing in the context of helping organizations to understand their past state, comprehend their present state and predict what to expect in the future. Beyond the BI supply side, this report assesses the state of the global BI market from the demand side perspective. Demand side analysis investigates the uptake of BI globally, investments on current BI use and planned future use, and usage of BI in key verticals such as banking and insurance, healthcare and pharmaceuticals, government, retail and telecom.

Table of Contents

Executive summary

• The Business Intelligence market
• The Business Intelligence demand side
• The vendor landscape
• The future of the Business Intelligence market

Chapter 1 - Introduction

• Introduction
• Who is this report for?
• Research methodology

• Definitions
  • Business Intelligence
  • Analytics
  • OLAP
  • Enterprise Performance Management
  • SG&A

Chapter 2 - The Business Intelligence market

• Summary
• Introduction

• Market growth and drivers
• Market size and forecast
• Market drivers
  • Acquisition synergies from IT majors acquiring BI pure plays
  • Need for greater business transparency, corporate governance and compliance
  • Complexity of products, services, channels and customer base
  • Rise of emerging markets
• Market challenges
  • Client difficulties in acquiring and retaining customers
  • Incompatibility of BI solutions with existing systems
  • Changing customer demands and competitive offerings
  • Extract, Transform and Load (ETL) issues arising out of new acquisitions
  • Penetrating the mid-market

• Business Intelligence uptake
• Current usage
  • Uptake by organization size
  • Uptake by vertical market
• BI component buying propensity by non-users
  • Short-term BI drivers among current non-users
  • Short-term BI drivers among current users
  • Longer-term BI drivers among current users
  • BI usage forecast by components
  • Short-term BI usage forecast by enterprise functions
• Planned increases in spending on Business Intelligence
• Plans to increase usage: case for persuasion

Chapter 3 - The Business Intelligence demand side

• Summary
• Introduction

• Organizational priorities
• Cost reduction: which areas to target?
  • Reducing SG&A costs
  • Cost reduction priorities

• Business Intelligence users - case studies
• Amenities Inc. - managing sales, cost of sales and profitability
• Dr Pepper Snapple Group - cost analysis, capital budgeting and order fulfillment decisions

Chapter 4 - The vendor landscape

• Summary
• Introduction
• The big five
• SAP BusinessObjects
  • Background, offering and performance
  • Clients
  • Partners
  • Competitors
  • Strategy
• IBM Business Intelligence: Cognos, SPSS, ILOG and IBM BAO
  • Background, offering and performance
  • Clients
  • Partners
  • Competitors
  • Strategy
• Microsoft Business Intelligence
  • Background, offering and performance
  • Clients
  • Partners
  • Competitors
  • Strategy
• SAS
  • Background, offering and performance
  • Clients
  • Partners
  • Competitors
  • Strategy
• Oracle
  • Background, offering and performance
  • Clients
  • Partners
  • Competitors
  • Strategy

• The big five - summary

• Mid-size and niche players
• TIBCO Spotfire
  • Background, offering and performance
  • Clients
  • Partners
  • Competitors
  • Strategy
• MicroStrategy
  • Background, offering and performance
  • Clients
  • Partners
  • Competitors
  • Strategy
• Information Builders

Chapter 5 - The future of the Business Intelligence market

• Summary
• Introduction

• Future capabilities
• The rise of social network analytics
• Simplified exploratory search to drive BI market growth
• BI applications increasingly capable of delivering recommendations at the point of impact

• Trends in the BI market
• Consolidation
• Faster BI with richer visuals
• Pervasive Analytic Applications
• Expanding role of Business Intelligence

Chapter 6 - Appendix

• Index

List of Figures

• Figure 2.1: Business Intelligence global market size ($bn), 2008-2013
• Figure 2.2: BI usage by organizations (% CIO respondents, 2009)
• Figure 2.3: BI users by organization size (% CIO respondents, 2009)
• Figure 2.4: Current BI users by vertical market (% CIO respondents using BI), 2009
• Figure 2.5: Propensity of current BI non-users to buy key BI components in 2010
• Figure 2.6: Short-term factors most likely to drive BI uptake among current non-users
• Figure 2.7: Short-term factors most likely to drive BI uptake among current users
• Figure 2.8: Longer-term factors likely to drive BI uptake among current users
• Figure 2.9: Forecast of BI usage by components (% respondents)
• Figure 2.10: Forecast of BI usage by enterprise functions (% respondents)
• Figure 2.11: Current user plans to change spending on BI in 2010
• Figure 2.12: Case for persuasion: current BI user indecisiveness by enterprise functions
• Figure 3.13: Organizational Priorities
• Figure 3.14: Is reducing SG&A costs a high priority for CIOs in 2010?
• Figure 3.15: Cost reduction priorities by enterprise function
• Figure 4.16: SAP BusinessObjects BI offerings
• Figure 4.17: IBM Cognos BI offerings
• Figure 4.18: IBM Cognos Analytic Applications
• Figure 4.19: The big five - summary
• Figure 4.20: TIBCO Spotfire' s BI offerings - platform overview

List of Tables

• Table 2.1: Business Intelligence global market size ($bn), 2008-2013
• Table 2.2: BI usage by organizations (% CIO respondents), 2009
• Table 2.3: BI users by organization size (% CIO respondents, 2009)
• Table 2.4: Current BI users by vertical market (% CIO respondents using BI, 2009)
• Table 2.5: Propensity of current BI non-users to buy key BI components in 2010
• Table 2.6: Short-term factors most likely to drive BI uptake among current non-users
• Table 2.7: Short-term factors most likely to drive BI uptake among current users
• Table 2.8: Longer-term factors likely to drive BI uptake among current users (% CIO respondents currently using BI)
• Table 2.9: Forecast of BI usage by components (% respondents currently using BI)
• Table 2.10: Forecast of BI usage by enterprise functions (% respondents currently using BI)
• Table 2.11: Current user plans to change spending on BI in 2010 (% CIO respondents)
• Table 2.12: Case for persuasion: current BI user indecisiveness by enterprise functions (% CIO respondents)
• Table 3.13: Is reducing SG&A costs a high priority for CIOs in 2010?

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