Emerging Flavors in Soft Drinks: New flavor blends, next generation superfruits, and future opportunities

Emerging Flavors in Soft Drinks: New flavor blends, next generation superfruits, and future opportunities published by Business Insights in June, 2010. This report consists of Pages: 120 and the price starts from US $ 2875.

Introduction

Abstract

Flavor stimulates one or both of the senses of taste and smell and/or as well as the tactical and temperature receptors in the mouth. Flavor in drinks is derived from a variety of sources, including added ingredients or reactions occurring during blending and processing. From a consumer perspective, the main trends driving the soft drinks market are health and wellbeing, consumer sophistication, simplicity, experimentation and ethical and “green” purchasing. These consumer trends are putting pressure on the flavor industry to be much clearer and precise in terms of flavor definition (e.g. bourbon, Tahitian or Mexican vanilla), declaring whether flavors are natural or synthetic and stating the exact health benefits and ethical credentials of products. Some of the consumer trends overlap and others are contradictory which creates complexity for manufacturers as well as providing opportunities for the development of new and niche flavor groups. This report provides a comprehensive review of growing and emerging flavors in soft drinks globally by sub-segment and region. In addition, it evaluates the drivers affecting the development of flavors, the technological developments and innovations in the soft drinks flavoring industry.

Table of Contents

Executive summary

• Market trends and drivers
• Flavor trends in new product launches
• Innovation trends and future outlook
• Conclusions

Chapter 1 - Introduction

• Report overview
• Flavors in soft drinks
• Research methodology
• Report structure

Chapter 2 - Market trends and drivers

• Summary
• Introduction

• Market overview
• Functional drinks outpace other segments

• Market drivers
• Health and wellbeing
  • Functional foods
  • “Better for you”
• Consumer sophistication
• Simplicity
• Experimentation
• Ethical and “green” purchasing

• Legislative challenges and labeling issues
  • Guidelines on “natural” flavors

Chapter 3 - Flavor trends in new product launches

• Summary
• Introduction

• Regional analysis
• Bottled water
• Carbonates
• Concentrates
• Functional drinks
• Juices
• RTD tea and coffee

• Segment analysis
• Bottled water
  • “Cold” grows as a selling point
• Carbonates
• Concentrates
• Functional drinks
• Juices
• RTD tea and coffee

• Product claims analysis
• Bottled water
• Carbonates
• Concentrates
• Functional drinks
• Juices
• RTD tea and coffee

Chapter 4 - Innovations trends and future outlook

• Summary
• Introduction

• New research boosts functionality of traditional flavors
• Fruits
• Coffee and tea
  • Technologies to improve flavor
• Chocolate
• Milk

• Flavoring opportunities
• Satiety
  • Fiber
  • Proteins and amino acids
  • Fats
  • Plant extracts
• Nutrient boosting
  • Protein supplements
  • Fat reduction
• Sweeteners
  • Stevia
  • Grain, cereal, and other plant extracts
  • Honey

Chapter 5 - Conclusions

• Summary

• Future trends
• Superjuices
• Flavor precision
• Blending familiar and exotic flavors
• The emergence of new superfruits

Appendix

• Index
• References

List of Figures

• Figure 2.1: Global soft drinks sales by segments ($bn), 2008-2013
• Figure 2.2: Consumer trends driving the soft drinks market
• Figure 2.3: Flavor industry pressures that are driven by consumer trends
• Figure 2.4: Percentage of overweight and obese adults by country (%), 2004-2009
• Figure 3.5: Top 5 flavors in bottled water launches by region (%), 2009
• Figure 3.6: Top 5 flavors in carbonated launches by region (%), 2009
• Figure 3.7: Top 5 flavors in concentrates launches by region (%), 2009
• Figure 3.8: Top 5 flavors in functional soft drinks launches by region (%), 2009
• Figure 3.9: Top 5 flavors in juice launches by region (%), 2009
• Figure 3.10: Miss Beaute from Ueshima
• Figure 3.11: Hieshirazu-san no Shoga Chai (Chilly Miss, chai with ginger) from Nagatanien
• Figure 3.12: Freshen and Relax from Unif
• Figure 3.13: Top 5 flavors in RTD tea and coffee launches by region (%), 2009
• Figure 3.14: Outback Spirit Rejuvenating Water from Robins Foods
• Figure 3.15: Multi Vitamin Plus from Ignite Corp
• Figure 3.16: Freezing Point Natural Cold Soda, from Heilongjiang Jiangkangzhiquan
• Figure 3.17: Healthy Thirst from Thorncroft
• Figure 3.18: Nitrous Monster Energy Drink from Hansen Natural
• Figure 3.19: Smart Juice Australia, from Smart Juices LLC
• Figure 3.20: China Mist teas

List of Tables

• Table 2.1: Global soft drinks market size by segment ($bn), 2008-2013
• Table 2.2: Global functional soft drinks market size by segment ($bn), 2008-2013
• Table 2.3: Average life expectancy (years) at birth, 1950-2015
• Table 2.4: Value of ethical food and drinks in the UK, (£), 1999-2008
• Table 3.5: Region share of bottled water launches (%), 2008-2009
• Table 3.6: Region share of carbonates launches (%), 2008-2009
• Table 3.7: Region share of concentrates product launches (%), 2008-2009
• Table 3.8: Region share of functional soft drinks launches (%), 2008-2009
• Table 3.9: Region share of juice launches (%), 2008-2009
• Table 3.10: Region share of RTD tea and coffee launches (%), 2008-2009
• Table 3.11: Top 20 flavors in bottled water launches (%), 2009
• Table 3.12: Top 20 fastest growing flavors in bottled water launches (% change), 2008-2009
• Table 3.13: Top 20 fastest growing flavors in bottled water launches (rank change), 2008-2009
• Table 3.14: Flavor group share of bottled water product launches (%), 2008-2009
• Table 3.15: Top 20 flavors in carbonates launches (%), 2008-2009
• Table 3.16: Top 20 fastest growing flavors in carbonates launches (% change), 2008-2009
• Table 3.17: Top 20 fastest growing flavors in carbonated launches (rank change), 2008-2009
• Table 3.18: Flavor group share of carbonates launches (%), 2008-2009
• Table 3.19: Top 20 flavors in concentrates launches (%), 2008-2009
• Table 3.20: Top 20 fastest growing flavors in concentrates launches (%), 2008-2009
• Table 3.21: Top 20 fastest growing flavors in new concentrates launches (rank change), 2008-2009
• Table 3.22: Flavor group share of concentrates launches (%), 2008-2009
• Table 3.23: Top 20 flavors in functional soft drinks launches (%), 2008-2009
• Table 3.24: Top 20 fastest growing flavors in functional soft drinks launches (%), 2008-2009
• Table 3.25: Top 20 fastest growing flavors in functional soft drinks launches (rank change), 2008-2009
• Table 3.26: Flavor group share of functional soft drinks launches (%), 2008-2009
• Table 3.27: Top 20 flavors in juice launches (%), 2008-2009
• Table 3.28: Top 20 fastest growing flavors in juice launches (% change), 2008-2009
• Table 3.29: Top 20 fastest growing flavors in juice launches (rank change), 2008-2009
• Table 3.30: Flavor group share of juice launches (%), 2008-2009
• Table 3.31: Top 20 flavors in RTD tea and coffee launches (%), 2008-2009
• Table 3.32: Top 20 fastest growing flavors in RTD tea and coffee launches (% change), 2008-2009
• Table 3.33: Top 20 fastest growing flavors in RTD tea and coffee launches (rank change), 2008-2009
• Table 3.34: Flavor groups share of RTD tea and coffee launches (%), 2008-2009
• Table 3.35: Top 10 claims in bottled water launches (%), 2008-2009
• Table 3.36: Top 10 claims in carbonates launches (%), 2008-2009
• Table 3.37: Top 10 claims in concentrates launches (%), 2008-2009
• Table 3.38: Top 10 claims in functional soft drinks launches (%), 2008-2009
• Table 3.39: Top 10 claims in juices launches (%), 2008-2009
• Table 3.40: Top 10 claims in RTD tea and coffee launches (%), 2008-2009

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