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Market Research Report

Innovations in Beer: Growth opportunities in emerging markets, new flavors and innovative product formats

Published by	Business Insights
Published	July, 2010	Product code	125897
Content info	Pages: 120
Price	US $ 2875 PDF by E-mail (Single user license) US $ 10782 PDF by E-mail (Global license)

Introduction
Related Reports

Innovations in Beer: Growth opportunities in emerging markets, new flavors and innovative product formats published by Business Insights in July, 2010. This report consists of Pages: 120 and the price starts from US $ 2875.

Introduction

Abstract

Beer is an alcoholic beverage made from brewing and fermentation of starch derived from malted barley and can be classified into three categories. The global beer market was valued at around $546bn in 2009, an increase of 1.5% over 2008. Business Insights forecasts this market to grow at a CAGR of 1.8% during 2009- 14 to reach a value of about $596bn in 2014. In Western Europe and the US, the beer market is matured registering a moderate growth rate. Emerging markets such as China, India, Thailand, Nigeria and Vietnam will play a critical role in the development of global beer industry due to rise in purchasing power of middle class population and investment in food and drink supply chain infrastructure. Ethical concerns are driving innovation and NPD in packaging material with PET emerging as a major threat to glass led by enabling technologies strengthening barrier properties of PET. The report contains a summary of the important and novel beer launched between April 2006 and March 2010 as reported by Product Launch Analytics, an in-house database of new product launches in fast moving consumer goods. This report analyzes market data on the value growth of the beer market. Innovation and NPD are analyzed by region and category and emerging market trends are illustrated in the report. Moreover, this report enables manufacturers to identify the emerging trends and growth opportunities in beer.

Executive summary

Market drivers and resistors
Growth opportunities in the beer market
Innovation and NPD in the beer market
Key trends and product examples

Chapter 1 - Introduction

What is this report about?
The market defined
Report structure

Chapter 2 - Market drivers and resistors

Summary
Introduction

Driving growth in the beer market
Resurgence in DPI
Emergence of middle class
Increase in on-trade drinking among women
Responsible drinking
- Campaign to reduce binge drinking
- Preventing underage beer sales
- Preventing drink driving

Restricting growth in the beer market
Competition from other alcoholic beverages
Regulatory issues
- Smoking bans in public places in the EU
- Preventing alcohol abuse through restrictions on promotional activities
- Tax structure

Chapter 3 - Growth opportunities in beer market

Summary
Introduction

Beer market value overview

Value by geography
Value by country

Value by category and sub-category
Performance of beer sub-categories in Europe
Performance of beer sub-categories in Asia Pacific
Performance of beer sub-categories in North America

Emerging beer markets

Chapter 4 - Innovation and NPD in the beer market

Summary
Introduction
Innovation type

Regional analysis
Europe
Asia Pacific
North America

Category analysis
Category overview
Beer
Cider

Packaging analysis
Packaging overview

Changing position of beer
Flavor trends

Chapter 5 - Key trends and product examples

Summary
Introduction

Premium/indulgence
New areas of NPD
- Complementing food
- Sensory appeal

Health
Fortified beer
- Vitamin fortified beer
- Mineral enriched beer
- High in polyphenols
Weight management
- Reduced serving sizes
- Low calorie
- New genre beer
Natural
- High quality, less processed ingredients
- Adverse impact of additives

Sustainability
Organic beer
Fairtrade beer
Ethical production practices
Sustainable packaging
- Alternative sustainable packaging material - PET

Convenience
Convenient packaging

Beers emulating soft drinks and other alcoholic drinks
Borrowing functional ingredients from soft drinks
Soft drink mixes
Beer mixes
Wine mixes

Chapter 6 - Conclusions

Key trends for the future
Increasing consumer interaction
Growth of emerging markets
PET packaging
Category blurring
Private label

Index

List of Figures

Figure 2.1: Drivers and resistors of beer industry
Figure 2.2: Alcohol and non-alcoholic beverages spent (% of average annual expenditure) in the US, by quintiles of income, 2008
Figure 2.3: Size of the global middle class (%), 2009 and 2030
Figure 2.4: Ambar Manzana - Cerveza con Fibra
Figure 2.5: Bavaria Malt Non Alcoholic Beer
Figure 2.6: Carlsberg Eve
Figure 2.7: Heineken' s ' Know the Signs' campaign and the ' Tag of Shame'
Figure 2.8: Carling C2 mid-strength lager
Figure 2.9: Comparison of growth rates across alcoholic beverage categories in Europe, 2009 - 14 (%)
Figure 2.10: Comparison of growth rates across alcoholic beverages categories in the US, 2009 - 14 (%)
Figure 2.11: Smoking ban status in the EU
Figure 2.12: Beer tax and consumption tax in major beer consuming nations, 2008
Figure 3.13: Global beer market value ($bn) 2009 - 14
Figure 3.14: Global beer market value share, by geography (% value), 2009 - 14
Figure 3.15: Top 10 beer markets, by value ($bn), 2009 - 14
Figure 3.16: Growth in beer sub-categories, CAGR (%), 2009 - 14
Figure 3.17: Beer markets with projected CAGR >3.0% ($bn), 2009 - 14
Figure 4.18: Share of new product launches, by region (%), 2006 - 09
Figure 4.19: Share of new products launched in Europe, by category (%), 2006 - 09
Figure 4.20: Residenz - Bio-Reis-Gold Bier
Figure 4.21: Once Upon A Tree - Blenheim Orange Cider
Figure 4.22: Share of new products launched in Asia Pacific, by category (%), 2006 - 09
Figure 4.23: Suntory' s ready-to-drink Cocktail Calorie FAB
Figure 4.24: Sapporo Classic 2009 Furano Vintage
Figure 4.25: Share of new products launched in North America, by category (%), 2006 - 09
Figure 4.26: Peak Organic - Wheat Ale Pomegranate
Figure 4.27: Lammsbrau - Premium Organic Non-Alcoholic Beer
Figure 4.28: New product launches in beer market, by category (%), 2006 - 09
Figure 4.29: Mongozo Exotic Beer - Mango
Figure 4.30: Sabai - Wine Spritzer with Hibiscus
Figure 4.31: Suntory - Ringo to Shokumotsu Seni no O-shu
Figure 4.32: Adnams - Broadside and Explorer
Figure 4.33: Coors Light Beer - cold-activated bottle
Figure 4.34: Coors Light Vented Wide Mouth Can
Figure 4.35: Hite' s S beer in green PET bottle
Figure 4.36: Examples of different types of apple flavored beer launched over 2006 - 09
Figure 5.37: Crown Ambassador Reserve - Lager
Figure 5.38: Estrella Damm' s INEDIT
Figure 5.39: Fusion' s Bluebottle, Firefly and Prime beers, and Edelstoff' s Porter
Figure 5.40: Affligem' s Noel Christmas ale, and Crispin' s Natural Hard Apple Cider - Honey Crisp Artisanal Reserve
Figure 5.41: 16 Mile Beer
Figure 5.42: Stampede Light low calorie lager
Figure 5.43: Autentica Bebida Energizante Tri-Malta and Asahi Honnama Aqua Blue
Figure 5.44: Kirin' s Tanrei W
Figure 5.45: Dundee Oktoberfest lager
Figure 5.46: Molson Canadian 67 Light Beer and Caledonian Cooler - Arctic Strawberry
Figure 5.47: Sapporo Draft One and Double Off
Figure 5.48: Matson' s Lager: natural, all-malt, chemical-free brew
Figure 5.49: Lammsbrau Premium Organic Non-Alcoholic Beer
Figure 5.50: Colonos Premium Lager
Figure 5.51: Butte Creek' Organic Pilsner and Eel River' s Acai Berry Wheat Ale
Figure 5.52: William Wilberforce Freedom Ale, and Wells' Banana Bread Beer
Figure 5.53: Adnams East Green Carbon Neutral beer
Figure 5.54: Heineken European beer brands Dreher, Cruzcampo and 33 in multi- layer plastic bottles
Figure 5.55: Heineken Zlatopramen Beer
Figure 5.56: Carlsberg' s ' Club' bottle
Figure 5.57: Miller Light Home Draft Beer
Figure 5.58: Kegless beer-in-a-box concept
Figure 5.59: Beck' s Level 7 and JSC Obolon' s Beer Mix Energy
Figure 5.60: Mike' s Premium Malt Cocktails' Pomegranate Martini with Acai Berries, Growers Cider Acai Berry, and Vex' s Hard Lemonade - Pink Lemonade
Figure 5.61: Kirin' s Gyugyutto Shibotta Premium Cocktail - grapefruit, peach, and pineapple
Figure 5.62: Asahi' s Shunka Shibori Natsu Gentei Kan Okinawa San Shekwasha and the Shunka Shibori Natsu Gentei Kan Wakayama San Nankobai.
Figure 5.63: RICH sparkling wine drink - Passion, Prosecco, and Royal
Figure 6.64: Key future trends in the beer market
Figure 6.65: 7 Eleven' s private label Game Day Light and Game Day Ice beer

List of Tables

Table 2.1: Alcohol and non-alcoholic beverages spent (% of average annual expenditure) in the US, by quintiles of income, 2008
Table 2.2: Size and share of the global middle class (m) and PPP ($bn), 2009 - 30
Table 3.3: Global beer market value ($bn), 2009 - 14
Table 3.4: Global beer market size by geography ($bn), 2009 - 14
Table 3.5: Top 10 beer markets, by value ($bn), 2009 - 14
Table 3.6: Global beer market value, by category and sub-category ($bn), 2009 - 14
Table 3.7: European beer market value, by sub-category ($bn), 2009 - 14
Table 3.8: Asia Pacific beer market value, by sub-category ($bn), 2009 - 14
Table 3.9: North American beer market value, by sub-category ($bn), 2009 - 14
Table 3.10: Beer markets with projected CAGR >3.0% ($bn), 2009 - 14
Table 4.11: Share of new product launches, by innovation type (%), 2006 - 09
Table 4.12: Share of new product launches, by region (%), 2006 - 09
Table 4.13: Share of new products launched in Europe, by category (%), 2006 - 09
Table 4.14: Share of new products launched in Asia Pacific, by category (%), 2006 - 09
Table 4.15: Comparison of top 10 claims in beer in Asia Pacific and Japan (%), 2006 - 09
Table 4.16: Share of new products launched in North America, by category (%), 2006 - 09
Table 4.17: Top 10 claims/tags on new products launched in North America (%), 2006 - 09
Table 4.18: New product launches in beer market, by category (%), 2006 - 09
Table 4.19: Top 10 pack types on new product launches (%), 2006 - 09
Table 4.20: Top 20 tags on new beer launches (% of products with tag), 2006 - 09
Table 4.21: Top 20 flavors in new product introductions (% of new beer launches), 2006 - 09