The Future of Nutrition Labeling for Food and Drinks in Europe: Evolving consumer needs, manufacturer and retailer strategies and market opportunities

The Future of Nutrition Labeling for Food and Drinks in Europe: Evolving consumer needs, manufacturer and retailer strategies and market opportunities published by Business Insights in August, 2010. This report consists of Pages: 123 and the price starts from US $ 2875.

Introduction

Abstract

The Future of Front-of-Pack Nutritional Labeling in Food and Drinks' report aims to dispel some of the myths, compound some of the confusion and clarify many of the complications surrounding the issue of point of purchase labeling in the food and drink market. Taking a global perspective, the report was written in the first half of 2010 during a time of economic turbulence, political changes and regulatory transformations around the world. It is therefore as forward focused as possible, while providing insight into current, emerging and evolving influential trends and market drivers. As one nutrition labeling expert told the author during the report research, there is “never a good time to write a report like this, as so much changes so fast”. However, there is significant demand for an independent report from within the food and drink industry that provides an overview into the nutrition labeling options being considered by the regulators and major players. This report contains analysis of the influence of mandatory and voluntary labeling regulations on new product development (NPD), marketing and branding strategies, alongside an outline of consumer, manufacturer, retailer and regulator perspectives.

Table of Contents

About the author

• Disclaimer

Executive summary

• Nutritional labeling by country
• Impact on consumers, manufacturers and retailers
• NPD analysis
• Conclusions and action points

Chapter 1 - Introduction

• What is this report about?
• Report definitions
• Research methodology
• Report structure

Chapter 2 - Nutritional labeling by country

• Summary
• Introduction
• The three main front-of-pack labeling systems
• Country analysis

• Australia and New Zealand
• Prevailing issues
• Current FOP labeling debate

• The US
• Food labeling chaos continues in the US, but regulation is on the horizon
• Voluntary industry-led regulation has been halted by the FDA
• Obama' s FDA is working on an FOP regulatory scheme

• Canada
• Focus on Europe
• Voluntary labeling

• Definitions according to the regulations
• Articles 13.1, 13.4 and 13.5
• Article 13.1

• Restrictions on the use of certain health claims
• What does the regulation actually cover?
• When will it be implemented?
• EFSA nutrition and health claims approval timeline

• What are the problems with the NHCR?
• Lack of understanding of the process
• Lack of two-way dialogue
• High failure rate of claim submissions
• Timetable for review and adoption

• Advice for manufacturers with a negative opinion from Europe
• Industry responses
• Enforcement in action
• Consequences of non-compliance

• Ireland

• Nordic region
• Consumer approval for the Keyhole

• UK
• The coalition government' s impact on the FOP labeling debate in the UK
• Industry response to FOP labeling debate in the UK
• The nutrient profiling debate

Chapter 3 - The impact on consumers, manufacturers and retailers

• Summary
• Introduction
• Consumers
• Consumer confusion
• Use of FOP labeling
• Manufacturers: To label or not label?
• Manufacturer confusion

• Manufacturers must create a scheme that works
• Europe

• Costly business
• Retailers

Chapter 4 - NPD analysis

• Summary
• Introduction
• FOP nutritional labeling market in context
• Definitions
• Healthy foods or marketing tools?
• The functional food and drinks market
• The US functional food and drink market, by claimed health benefit
• The European functional food and drink market, by claimed health benefit
• The Asia Pacific functional food and drink market, by claimed health benefit

• Bone health
• New product highlights in 2009

• Heart health
• New product highlights in 2009

• Digestive health
• New product highlights in 2009

• Energy
• New product highlights in 2009

• The diet food and drinks market
• Category analysis
• Bakery and cereals
• Dairy

• Soft drinks
• New product highlights in 2009

• Savory snacks
• New product highlights in 2009

• Confectionery
• Antioxidants
• New product highlights in 2009

• The impact of FOP label regulation on innovation
• Innovation will not be influenced
• Regulation will have a negative impact on innovation
• A switch to green claims
• Product reformulation

Chapter 5 - Conclusions and action points

• Summary
• Introduction
• The advantage will go to the first-movers
• Grey areas
• Price should be the biggest consideration by the industry
• Cost of FOP labeling regulation
• Other options in FOP nutrition labeling
• Industry versus regulatory acceptance of major FOP nutrition labeling scheme
• An outright ban on FOP nutrition labeling

• Education from childhood through to adulthood
• Australia
• Canada
• Europe
• US

• Product information smartphone apps
• GDAs or traffic lights?
• Conclusions and action points
• Regulatory landscape versus consumer awareness of various health claims
• Consider the price of your product: is it prohibitive or inclusive?
• The importance of FOP nutrition labeling to attract first-time buyers to your product
• Get external help if necessary
• Nutrition labeling' s role in corporate social responsibility
• Consider offering more than one portion size
• The use of nutrition labeling varies by country and category
• Be wary of taking the lead at a time when nutrition labeling is a hot topic among regulators
• Wait for a final decision
• It is not mandatory to make a health or nutrition claim
• Consider your options - and your key messages
• Consider your target audience
• Make claims and labels consumer-friendly

Table of Figures

• Figure 1: Canada' s voluntary Health Check FOP labeling scheme
• Figure 2: EFSA nutrition and health claims approval timeline, 2008- 09
• Figure 3: GDA advertisement in Ireland
• Figure 4: Sweden' s Keyhole system has been adopted by Norway and Denmark
• Figure 5: Reference points for labels during a product' s life
• Figure 6: Uncle Tobys Healthwise cereal and Amazing Grass
• Figure 7: Seapoint Farms Edamame and Heartily Healthy Cream - Angel Technology
• Figure 8: Sales of the major probiotic markets ($), 2003- 13
• Figure 9: Pre-Probiotic Enhancer Beverage and Moody Muesli
• Figure 10: NuBar Rich Dark Chocolate Candy Bars
• Figure 11: Top 10 claims in food and drinks and claim share by category in new product launches (%), 2009
• Figure 12: Zdrayvery - Yogurt Pitevoy
• Figure 13: Innovative Beverage Products MaxImmune shot and Comotion 2x
• Figure 14: Glennys Low fat Soy Crisps
• Figure 15: Bora Bora' s organic vegan bars and Khosian Honeybush tea
• Figure 16: Industry versus regulatory acceptance of major FOP nutrition labeling schemes
• Figure 17: Regulatory landscape versus consumer awareness of various health claims in Europe

Table of Tables

• Table 1: Understanding of FOP nutrition labels GDA labels
• Table 2: Top 10 ‘fattest’ nations in the world
• Table 3: Priority list for global retail and consumer goods companies in 2010
• Table 4: Functional food and drink market value in Europe, the US and Asia Pacific, by country, 2007- 12 ($m)
• Table 5: US functional food and drink market value ($m), by claimed health benefit, 2002- 12
• Table 6: European functional food and drink market value ($m), by claimed health benefit, 2002- 12
• Table 7: Asia Pacific functional food and drink market value ($m), by claimed health benefit, 2002- 12
• Table 8: Diet food and drink market, Europe and the US ($m), 2006- 10

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