Emerging Ingredients in Food and Drinks: Growth opportunities in flavors and formulation by product category

Emerging Ingredients in Food and Drinks: Growth opportunities in flavors and formulation by product category published by Business Insights in August, 2010. This report consists of Pages: 146 and the price starts from US $ 2875.

Introduction

Abstract

Especially in the major market countries, more consumers are looking to buy food and drinks products comprised of ingredients that they perceive to be healthy. For many consumers, food and drinks products made with natural ingredients fall into this category, with artificial ingredients being perceived as inherently unnatural and unhealthy.This report analyzes the ways manufacturers have been responding to the consumer drivers of naturalness and health. These include using natural ingredient formulations which offer benefits of nutritionally rich, quality calories. It examines leading and newly emerging ingredients in each of the major food and drink categories, identifies developing trends within these categories and give examples of recent product launches. Also included are findings from an exclusive international survey of industry executives.

Table of Contents

About the author

• Disclaimer

Executive summary

• The emerging food and drinks ingredients market
• Consumer and market drivers of emerging ingredients
• Bakery and cereals
• Dairy
• Soft drinks
• Confectionery
• Savory snacks
• Other food and drinks categories

Chapter 1 - The emerging food and drinks ingredients market

• Summary
• Introduction
• Definition of ingredients used in this report
• Natural and artificial ingredients trends in the food and drinks market
• The value of the natural food and drinks market

• Key features of NPD
• Category share of NPD
• Leading regions in NPD 2007-2009
• Products launched with an innovation rating
• Innovative categories in terms of formulation
• Important consumer groups for ingredients NPD
• Key emerging ingredients within health and wellness areas over the next five years
• Factors important for a new ingredient to achieve commercial success
• Organizations influence on ingredients NPD

• Structure of this report

Chapter 2 - Consumer and market drivers of emerging ingredients

• Summary
• Introduction
• Labeling of food and drink ingredients
• US
• Europe
• Japan

• Health and wellness
• Food and drinks ingredients safety: nutritional quality, allergies and intolerances
• Nutritional quality
• Food and drink allergies and intolerances

• Skin health and beauty
• Eczema
• Beauty
• Heart health
• Weight management
• Digestive health
• Cognitive health

• Ethical food and drinks
• Global travel, migration and novel and exotic ingredients
• Individualization, gourmet and indulgence
• The future

Chapter 3 - Bakery and cereals

• Summary
• Introduction
• Leading ingredients in bakery and cereals
• Fast growing ingredients in bakery and cereals

• New directions for wheat ingredient formulations
• Product example: wheat in Kashi TLC Tasty Little Crackers All Natural Snack Crackers
• Product example: wheat, honey and raw sugar cane in Kellogg' s Nature' s Pleasure
• Product example: rye in Brinker Hamburger Bread
• Product example: wild garlic in La Viva Knuspergebaeck Mit Wildem Baerlauch Und Bergkaese (Crunchy Crackers with
• Wild Garlic and Mountain Cheese)

• Seeds: an emerging ingredient trend
• Product example: hemp, sunflower, sesame and flax seeds in Dr. Karg Bio Organic Crisp Bread
• Product example: Black and white chia seeds in Pro Bar Fruition Snack Bars

• Future trends in bakery and cereals ingredients

Chapter 4 - Dairy

• Summary
• Introduction

• Leading ingredients in dairy
• Fastest growing ingredients in dairy
• Novel flavors in dairy products
• Product example: green tea, tomato and carrot in Dairyland Alive Yogurt
• Product example: pomegranate in Namyang Natural Start Vulgaris Fermented Milk

• Targeting consumers through specialized ingredient formulations
• Product example: ‘free from' in Soy Free Earth Balance Natural Buttery Spread

• Future trends in dairy ingredients

Chapter 5 - Soft drinks

• Summary
• Introduction

• Leading ingredients in soft drinks
• Leading ingredients losing share 2008-2009
• Fastest growing ingredients in soft drinks
• Product example: Botanical extracts in Firefly Fruit Drink with Botanical Extracts
• Product example: organic botanical ingredients in Tizane 100% Organic Botanical Infusion Elderflower Beverage
• Product example: organic ginkgo biloba in Cell-nique Organic Super Green Drink

• Specification of ingredients: an emerging ingredient trend
• Product example: white grape in BIO Synergy Beauty from Within Water
• Product example: merlot, syrah and sauvignon blanc grapes in PureBlue SuperJuice
• Product example: black cherry in North Land Black Cherry Goji Superfruits 100% Juice

• Future trends in soft drinks ingredients

Chapter 6 - Confectionery

• Summary
• Introduction

• Leading ingredients in confectionery
• Leading ingredients in confectionery losing share

• Fastest growing ingredients in confectionery
• Product example: organic cocoa in Tohi Chocolat Bio
• Product example: cranberry and apricots in Cadbury Dairy Milk
• Product example: pomegranate and passion fruit in Honey Stingers Organic Energy Chews
• Product example: organic lucuma and goji berries in Navitas Naturals Organic Superfood Chocolate Kit

• Fortification: an emerging ingredient theme in confectionery
• Product example: Vitamins and minerals in Frutels Acne Care Chocolate
• Product example: vitamins and minerals in Atomic Energy Bites Original Energy Soft Chews

• Future trends in confectionery ingredients

Chapter 7 - Savory snacks

• Summary
• Introduction
• Leading ingredients in savory snacks

• Fastest growing ingredients in savory snacks
• Product example: toasted garlic in Stacy' s Bagel Chips
• Product example: lime and nuts in Living Intentions Gone Nuts! Gourmet Seasoned & Sprouted Nut Blends

• Healthful ingredients: an emerging savory snack trend
• Product example: Raw vegetables in RawStarz 100% Raw & Organic Chips
• Product example: flavored seeds in Pumpkorn Organic Shelled Pumpkin Seeds

• Future trends in savory snack ingredients

Chapter 8 - Other food and drinks categories

• Summary
• Introduction
• Hot drinks

• Leading ingredients
• Product example: Puerh green tea in Numi Organic Tea
• Product example: Hibiscus in Socal Cleanse Organic Detox Tea

• Fastest growing ingredients in hot drinks
• Product example: Licorice in Kawa Taille de Guepe Activ' Plantes Functional Herb Infusion Tea
• Product example: chrysanthemum in Vykasa Way of Life Ultra Premium Whole Leaf Tea

• Future trends in hot drinks
• Ready meals

• Leading ingredients in ready meals
• Product example: Einkorn wheat in Sonnentor Risonnos
• Product example: organic corn in Glutenfreeda' s Wheat Free Gluten Free Burritos

• Fastest growing ingredients in ready meals
• Product example: wheat noodles in Nagatanien Ramen Pasta
• Product example: Portobella mushrooms in Crepini Cafe Frozen All Natural Crepes Handmade with Gourmet Filling

• Future trends in ready meals

Chapter 9 - Key players and conclusions

• Most innovative manufacturers/brands in ingredients NPD
• Nestlé
• Danone
• Wild Flavors Inc.

• Future foods: emerging ingredients trends in food and drink
• Bakery and cereals
• Dairy
• Soft drinks
• Confectionery
• Savory snacks
• Hot drinks
• Ready meals

• Barriers to growth opportunities for emerging ingredients
• Production costs of natural ingredients
• Novelty and staying power
• Food ethics verses exotics
• Regulatory environment

Table of figures

• Figure 1: Category Share of NPD, global, 2007-2009
• Figure 2: Leading regions in share of NPD, 2007-2009
• Figure 3: Please RANK in order the regions which currently lead in ingredients NPD now and in the next five years?
• Figure 4: Innovative feature, of all products launched with an innovation rating, 2007-2009
• Figure 5: Category share of innovative ingredient formulation, %, 2008-2009
• Figure 6: Please rate how IMPORTANT you think the following consumer groups will bef for ingredients NPD over the NEXT 5 years
• Figure 7: Factors influencing the commercial success of new ingredients
• Figure 8: Influence of organizations on current ingredients NPD
• Figure 9: Key consumer and market drivers impacting upon trends in food and drinks ingredients
• Figure 10: Please rate how IMPORTANT each of the following health areas will be in food and drinks NPD over the NEXT 5 years.
• Figure 11: Glutenfreeda' s Wheat Free Gluten Free Instant Oatmeal
• Figure 12: Kellogg' s Nature' s Pleasure
• Figure 13: Brinker Hamburger Bread
• Figure 14: Knuspergebaeck Mit Wildem Baerlauch Und Bergkaese (Crunchy Crackers With Wild Garlic And Mountain Cheese)
• Figure 15: Dr. Karg Bio Organic Crisp Bread
• Figure 16: Fruition Snack Bars
• Figure 17: Wallaby Organic Down Under Lots of Fruit Low fat Yogurt
• Figure 18: Naturally Light Yogurt
• Figure 19: Dairyland Alive Yogurt
• Figure 20: Namyang Natural Start Vulgaris Fermented Milk
• Figure 21: Soy Free Earth Balance Natural Buttery Spread
• Figure 22: Kubus Play! Carrot & Fruit Drinks
• Figure 23: Firefly Fruit Drink with Botanical Extracts
• Figure 24: Tizane 100% Organic Botanical Infusion Elderflower Beverage
• Figure 25: Cell-nique Organic Super Green Drink
• Figure 26: PureBlue SuperJuice
• Figure 27: Tru Chocolate
• Figure 28: Tohi Chocolat Bio Organic Dark Chocolate Bar
• Figure 29: Cadbury Dairy Milk Cranberry and Granola and Apricot Crumble Crunch
• Figure 30: Honey Stingers Organic Energy Chews
• Figure 31: Navitas Naturals Organic Superfood Chocolate Kit
• Figure 32: Frutels Acne Care Chocolate
• Figure 33: Atomic Energy Bites Original Energy Soft Chews
• Figure 34: Blue Ginger Black Sesame and Sea Salt Multi-grain Brown Rice Chips
• Figure 35: Stacy' s Bagel Chips
• Figure 36: Gone Nuts! Gourmet Seasoned and Sprouted Nut Blends
• Figure 37: Pumpkorn Organic Shelled Pumpkin Seeds
• Figure 38: Numi Organic Tea
• Figure 39: Socal Cleanse Organic Detox Tea
• Figure 40: Kawa Taille de Guepe Activ' Plantes Functional Herb Infusion Tea
• Figure 41: Vykasa Way Of Life Ultra Premium Whole Leaf Tea
• Figure 42: Sonnentor Risonnos
• Figure 43: Glutenfreeda' s Wheat Free Gluten Free Burritos
• Figure 44: Crepini Cafe Frozen All Natural Crepes
• Figure 45: Natural ingredients in Nestle Milkybar

Table of tables

• Table 1: The 10 fastest growing claims in new products launched (%), 2008-2009
• Table 2: Value of the US and European organic food and drink market, by country, $bn, 2000- 2010
• Table 3: The natural (excluding organic) food and drinks market in Europe and US, by key product categories ($bn), 2000-2010
• Table 4: Key emerging ingredients within health and wellness
• Table 5: Per capita fruit consumption, European countries and the US, kilograms/person, 2001-2011
• Table 6: Market value for the allergen and intolerance food market in Europe and US ($m), 2001-2011
• Table 7: Estimated prevalence of atopic dermatitis across seven major markets (‘000s), 2005
• Table 8: Oral beauty supplements market value in Europe and US ($m), 2001-2011
• Table 9: Prevalence of cardiovascular disease in the 7 major markets (‘000), 2005
• Table 10: Number of overweight and obese adults (15+ years old) by country (millions), 2002- 2012
• Table 11: Estimated prevalence of IBS in seven major markets (‘000s), 2008 - 10
• Table 12: Consumer survey: the extent to which Europeans feel they have ' lots of energy'
• Table 13: Prevalence of Alzheimer' s disease across the seven major markets (‘000s), 2007-
• Table 14: Top twenty leading ingredients in bakery and cereals, ranked by share, 2008-2009
• Table 15: Top twenty fastest growing ingredients in bakery and cereals, 2008-2009
• Table 16: Top twenty leading ingredients in dairy, ranked by share, 2008-2009
• Table 17: Top twenty fastest growing ingredients in dairy, ranked by growth, 2008-2009
• Table 18: Top twenty leading ingredients in soft drinks, ranked by share, 2008-2009
• Table 19: Top twenty fastest growing ingredients in soft drinks, ranked by growth, 2008-200989
• Table 20: Top 20 leading ingredients in confectionery, by share, 2008-2009
• Table 21: Top 20 fastest growing ingredients in confectionery, 2008-2009
• Table 22: Top 20 leading ingredients in savory snacks, by share, 2008-2009
• Table 23: Top 20 fastest growing ingredients in savory snacks, 2008-2009
• Table 24: Top 10 leading ingredients in hot drinks, by share, 2008-2009
• Table 25: Top 10 fastest growing ingredients in hot drinks, 2008-2009
• Table 26: Top 10 leading ingredients in ready meals, ranked by share, 2008-2009
• Table 27: Top 10 fastest growing ingredients in ready meals, 2008-2009

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