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Innovation in Bakery and Cereals

Abstract

Introduction

This report analyzes the key trends and driving forces in the bakery and cereals market and forecasts future growth opportunities. This report provides a detailed examination of the bakery and cereals market by region, category and sub-category.

Features and benefits

  • Understand the key factors driving the growth of the bakery and cereals market.
  • Identify the largest geographical markets in the bakery and cereals industry.
  • Predict future growth areas in bakery and cereals using this report' s forecasts to 2014 of market values and volumes by category and sub-category.
  • Focus on ethical consumerism and its future role in the bakery and cereals market.
  • Gain insight into future opportunities in the market and examine the most innovative product launches and potential areas of opportunity.

Highlights

Europe was the largest market for bakery and cereals in 2009, valued at $165bn, and is forecast to grow at a CAGR of 2.3% to reach $185bn in 2014. As part of the staple diet for European consumers, bread will continue to drive demand for baked goods in the region.

Tighter health claims regulation in Europe is set to restrict the development of functional bakery and cereals products. However, this will also create opportunity for companies looking to capitalize on this precarious market niche.

Manufacturers' growing focus on reducing fat, sodium and sugar in bakery and cereals has led to the development of trans-fat-free products, calorie-counted portion packs and the further fortification of baked goods and cereals with nutritious ingredients such as whole grains.

Your key questions answered

  • What are the key drivers of growth across the global bakery and cereal markets?
  • How quickly will the bakery and cereals market grow and what will its value be in 2014?
  • Which geographic regions and countries will achieve significant growth in bakery and cereals sales during 2009 - 14?
  • Which bakery and cereals categories and sub-categories will achieve the highest value growth during 2009-14?
  • How can bakery and cereals manufacturers position their products to reflect changing consumer demands?

Table of Contents

About the author

  • Disclaimer

EXECUTIVE SUMMARY

  • Market drivers and resistors
  • Growth opportunities in bakery and cereals
  • Innovations and NPD in bakery and cereals
  • Key trends and product examples

Introduction

  • What is this report about?
  • The market defined
  • Report structure

Market drivers

  • Summary
  • Introduction
  • Mature markets
    • Competitive pressures
    • Growing sophistication of consumer demand
  • Immature markets
    • Socioeconomic drivers
    • Impact on consumption

Growth opportunities in the bakery and cereals market

  • Summary
  • Introduction
  • Bakery and cereals market overview
  • Value by geography
  • Market value by country
  • Market value by category
  • Value by sub-category
  • The bakery and cereals market in Europe
  • The bakery and cereals market in the Americas
  • The bakery and cereals market in Asia-Pacific
  • Emerging markets for bakery and cereals
    • Russia
    • Mexico
    • Brazil
    • China
    • India

Innovation and NPD in bakery and cereals

  • Summary
  • Introduction
  • Innovation type
  • Regional analysis
    • Europe
    • Asia-Pacific
    • North America
  • Category analysis
    • Cookies
    • Breakfast cereals
    • Bread and rolls
    • Cakes and pastries
    • Crackers
    • Cereal bars
    • Morning goods
  • Packaging analysis
  • The changing position of bakery and cereal products
  • Flavor trends

Key trends and product examples

  • Summary
  • Introduction
  • Health and wellness
    • Using healthy ingredients found in other food categories
    • Targeting niche markets
    • Wellness ingredients
    • Weight management
  • Private label
  • Sustainability
    • Packaging developments
    • Provenance
  • Indulgence
    • Key trends in indulgence

Conclusions

  • Five key trends for the future
    • 1 - Alternative natural sweeteners
    • 2 - Whole grains and healthier ingredients
    • 3 - Indulgence in developed and developing markets
    • 4 - Crossover with other product categories
    • 5 - Provenance

TABLES

  • Table: Definition of bakery and cereals categories
  • Table: Definition of bakery and cereals categories (cont)
  • Table: Middle class population size (m) & share of global total (%), 2009-2030
  • Table: Average household size by selected countries, (number of people), 1990 - 2015
  • Table: Proportion of labor force which is female (%), 1990-2015
  • Table: Global bakery and cereals market value ($bn), 2009 - 14
  • Table: Global bakery and cereals market shares, by geography ($bn), 2009 - 14
  • Table: Top 10 bakery and cereals markets, by value ($bn), 2009 - 14
  • Table: Global bakery and cereals market value, by category (%), 2009 and 2014
  • Table: Global bakery and cereals market value, by category and subcategory ($bn), 2009-14
  • Table: Global bakery and cereals market value, by category and subcategory ($bn), 2009-14 (cont)
  • Table: European bakery and cereals market value ($bn), by category and sub-category, 2009 - 14
  • Table: European bakery and cereals market value ($bn), by category and sub-category, 2009 - 14 (cont)
  • Table: Americas bakery and cereals market value ($bn), by category and sub-category, 2009 - 14
  • Table: Americas bakery and cereals market value ($bn), by category and sub-category, 2009 - 14
  • Table: Asia-Pacific bakery and cereals market value ($bn), by category and sub-category, 2009 - 14
  • Table: Asia-Pacific bakery and cereals market value ($bn), by category and sub-category, 2009 - 14 (cont)
  • Table: Share of new product launches (%), by innovation type, 2007 - 10
  • Table: Share of new product launches, by region (%), 2007 - 10
  • Table: Share of products launched in Europe (%), by category, 2007 - 10
  • Table: Top 10 claims made by bakery and cereal products launched in Europe, 2007 - 10
  • Table: Share of products launched in Asia-Pacific (%), by category, 2007 - 10
  • Table: Top 10 claims made by bakery and cereal products launched in Asia-Pacific, 2007 - 10
  • Table: Share of products launched in North America (%), by category, 2007 - 10
  • Table: Top 10 claims made by bakery and cereal products launched in North America, 2007 - 10
  • Table: Share of new bakery and cereal launches, by category (%), 2007 and 2010
  • Table: Top 10 claims for cookies (%), 2007 - 10
  • Table: Share of new breakfast cereals launches by regions (%), 2007 and 2010
  • Table: Top 10 claims for breads and rolls (%), 2007 - 10
  • Table: Share of new cakes and pastries launches, by region, 2007 and 2010
  • Table: Top 20 claims for cakes and pastries (%), 2007 - 10
  • Table: Top 10 claims for crackers (%), 2007 - 10
  • Table: Top 10 flavors for crackers (%), 2007 - 10
  • Table: Share of new morning goods launches (%), by region, 2007 and 2010
  • Table: Top 10 pack types for new bakery and cereal launches (%), 2007 - 10
  • Table: Top 20 claims for new bakery and cereals launches (% of products with claims), 2007 - 10
  • Table: Top 20 flavors for new product introductions (% of bakery and cereal product launches), 2007 and 2010

FIGURES

  • Figure: US wheat prices ($ per metric ton), 2005-2010
  • Figure: Premiumization in mature bakery and cereals markets
  • Figure: Number of farmers' markets in the US, 1994-2010
  • Figure: The growth of online grocery retail - UK market
  • Figure: Mymuesli website
  • Figure: Me & Goji custom artisanal cereal website
  • Figure: Marketing health - the increased importance of specificity and credibility
  • Figure: Trends in global middle class growth
  • Figure: Global bakery and cereals market value ($bn), 2009 - 14
  • Figure: Top 10 bakery and cereal markets, by value ($bn), 2009 - 14
  • Figure: Global bakery and cereals market value, by category (%), 2009 and 2014
  • Figure: Growth in top 10 bakery and cereals sub-categories, CAGR (%) 2009 - 14
  • Figure: Emerging bakery and cereal markets, by value ($bn), 2009 - 14
  • Figure: Share of new product launches by innovation type (%), 2007 - 10
  • Figure: Share of new product launches by region (%), 2007 - 10
  • Figure: Share of top 10 countries in NPD in Europe (%), 2007 - 10
  • Figure: Share of products launched in Europe, by category (%), 2007 - 10
  • Figure: Food For Life' s Ezekiel 4:9 Sprouted 100% Whole Grain Bread
  • Figure: Share of products launched in Asia-Pacific (%), by category, 2007 - 10
  • Figure: Sunfeast Marie Light Oats biscuits
  • Figure: Share of products launched in North America (%), by category, 2007 - 10
  • Figure: Hot-Kid Organic Toddler Mum-Mum caramel flavored rice biscuits
  • Figure: Share of new bakery and cereal launches, by category (%), 2007 and 2010
  • Figure: Lotte' s Margaret Five Grains Black Cookie
  • Figure: Sentir Bem Biscoito Integral
  • Figure: Ik Wil Bolletje Brod in de Melk breakfast cereal
  • Figure: Woolworths sandwich bread
  • Figure: Nestle' s Toll House Ready to Bake Brownie Limited Edition Fudgy Brownies
  • Figure: Kashi' s Heart to Heart Whole Grain Crackers
  • Figure: Mareblu Naturals' Premium Crunch Bar Strawberry Pomegranate Trail Mix
  • Figure: Vitalicious' VitaTops Muffin Tops
  • Figure: Isabella' s Healthy Bakery Activate Probiotic Raisin Bran enriched muffins
  • Figure: Kellogg' s Frosted Flakes space-saving cereal box
  • Figure: Attune' s All Natural Digestive Health Probiotic Granola Munch
  • Figure: Isostar Pulse Easy Power cereal bars
  • Figure: Vitalin Racao Humana Quinoa e Amaranto
  • Figure: GrandyOats Goji Agave Organic Granola
  • Figure: Granix Cereal Free
  • Figure: Nickanedit Gluten-free Chocolate Torte a la Cocoa Gourmet Dessert
  • Figure: Kashi' s Heart to Heart Whole Grain Crackers
  • Figure: Coppenrath' s Diatgenuss Wiener Sandringe cookies
  • Figure: Wasa' s Whole Grain Crispbread
  • Figure: Carrefour' s Musli cu Fructe
  • Figure: New England Naturals' Organic Granola - Antioxidant and Gluten-Free variants
  • Figure: Doctor in the Kitchen' s Flax Seed Crackers, packaging and nutrition information
  • Figure: FullBar - 100% Natural Bar - Cinnamon Roll
  • Figure: Otsuka Soyjoy Snack Bar - strawberry variant
  • Figure: Gardenia' s Slim ' n Fit Wheaten Bread
  • Figure: Share of private labels in new product launches (%), 2007 - 10
  • Figure: Casinos Sans Gluten Tartines Craquantes Riz et Mais
  • Figure: Pure NRG' s Fresh Baked Vegan Nutrition Chia Breakfast Bar
  • Figure: Immaculate Baking' s Dark Chocolate Biscotti Crunch
  • Figure: Sustainability and provenance bringing in wider values of health and exclusivity
  • Figure: Tiers of premiumization in food and drinks
  • Figure: Key trends in indulgence
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