This report analyzes the key trends and driving forces in the bakery and cereals market and forecasts future growth opportunities. This report provides a detailed examination of the bakery and cereals market by region, category and sub-category.
Europe was the largest market for bakery and cereals in 2009, valued at $165bn, and is forecast to grow at a CAGR of 2.3% to reach $185bn in 2014. As part of the staple diet for European consumers, bread will continue to drive demand for baked goods in the region.
Tighter health claims regulation in Europe is set to restrict the development of functional bakery and cereals products. However, this will also create opportunity for companies looking to capitalize on this precarious market niche.
Manufacturers' growing focus on reducing fat, sodium and sugar in bakery and cereals has led to the development of trans-fat-free products, calorie-counted portion packs and the further fortification of baked goods and cereals with nutritious ingredients such as whole grains.
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