This report analyzes the key trends and driving forces in the bakery and
cereals market and forecasts future growth opportunities. This report provides
a detailed examination of the bakery and cereals market by region, category
and sub-category.
Features and benefits
Understand the key factors driving the growth of the bakery and cereals
market.
Identify the largest geographical markets in the bakery and cereals
industry.
Predict future growth areas in bakery and cereals using this report' s
forecasts to 2014 of market values and volumes by category and sub-category.
Focus on ethical consumerism and its future role in the bakery and cereals
market.
Gain insight into future opportunities in the market and examine the most
innovative product launches and potential areas of opportunity.
Highlights
Europe was the largest market for bakery and cereals in 2009, valued at
$165bn, and is forecast to grow at a CAGR of 2.3% to reach $185bn in 2014. As
part of the staple diet for European consumers, bread will continue to drive
demand for baked goods in the region.
Tighter health claims regulation in Europe is set to restrict the development
of functional bakery and cereals products. However, this will also create
opportunity for companies looking to capitalize on this precarious market
niche.
Manufacturers' growing focus on reducing fat, sodium and sugar in bakery and
cereals has led to the development of trans-fat-free products, calorie-counted
portion packs and the further fortification of baked goods and cereals with
nutritious ingredients such as whole grains.
Your key questions answered
What are the key drivers of growth across the global bakery and cereal
markets?
How quickly will the bakery and cereals market grow and what will its
value be in 2014?
Which geographic regions and countries will achieve significant growth in
bakery and cereals sales during 2009 - 14?
Which bakery and cereals categories and sub-categories will achieve the
highest value growth during 2009-14?
How can bakery and cereals manufacturers position their products to
reflect changing consumer demands?
Table of Contents
Table of Contents
About the author
Disclaimer
EXECUTIVE SUMMARY
Market drivers and resistors
Growth opportunities in bakery and cereals
Innovations and NPD in bakery and cereals
Key trends and product examples
Introduction
What is this report about?
The market defined
Report structure
Market drivers
Summary
Introduction
Mature markets
Competitive pressures
Growing sophistication of consumer demand
Immature markets
Socioeconomic drivers
Impact on consumption
Growth opportunities in the bakery and cereals market
Summary
Introduction
Bakery and cereals market overview
Value by geography
Market value by country
Market value by category
Value by sub-category
The bakery and cereals market in Europe
The bakery and cereals market in the Americas
The bakery and cereals market in Asia-Pacific
Emerging markets for bakery and cereals
Russia
Mexico
Brazil
China
India
Innovation and NPD in bakery and cereals
Summary
Introduction
Innovation type
Regional analysis
Europe
Asia-Pacific
North America
Category analysis
Cookies
Breakfast cereals
Bread and rolls
Cakes and pastries
Crackers
Cereal bars
Morning goods
Packaging analysis
The changing position of bakery and cereal products
Flavor trends
Key trends and product examples
Summary
Introduction
Health and wellness
Using healthy ingredients found in other food categories
Targeting niche markets
Wellness ingredients
Weight management
Private label
Sustainability
Packaging developments
Provenance
Indulgence
Key trends in indulgence
Conclusions
Five key trends for the future
1 - Alternative natural sweeteners
2 - Whole grains and healthier ingredients
3 - Indulgence in developed and developing markets
4 - Crossover with other product categories
5 - Provenance
TABLES
Table: Definition of bakery and cereals categories
Table: Definition of bakery and cereals categories (cont)
Table: Middle class population size (m) & share of global total (%),
2009-2030
Table: Average household size by selected countries, (number of people),
1990 - 2015
Table: Proportion of labor force which is female (%), 1990-2015
Table: Global bakery and cereals market value ($bn), 2009 - 14
Table: Global bakery and cereals market shares, by geography ($bn), 2009 -
14
Table: Top 10 bakery and cereals markets, by value ($bn), 2009 - 14
Table: Global bakery and cereals market value, by category (%), 2009 and
2014
Table: Global bakery and cereals market value, by category and subcategory
($bn), 2009-14
Table: Global bakery and cereals market value, by category and subcategory
($bn), 2009-14 (cont)
Table: European bakery and cereals market value ($bn), by category and
sub-category, 2009 - 14
Table: European bakery and cereals market value ($bn), by category and
sub-category, 2009 - 14 (cont)
Table: Americas bakery and cereals market value ($bn), by category and
sub-category, 2009 - 14
Table: Americas bakery and cereals market value ($bn), by category and
sub-category, 2009 - 14
Table: Asia-Pacific bakery and cereals market value ($bn), by category and
sub-category, 2009 - 14
Table: Asia-Pacific bakery and cereals market value ($bn), by category and
sub-category, 2009 - 14 (cont)
Table: Share of new product launches (%), by innovation type, 2007 - 10
Table: Share of new product launches, by region (%), 2007 - 10
Table: Share of products launched in Europe (%), by category, 2007 - 10
Table: Top 10 claims made by bakery and cereal products launched in
Europe, 2007 - 10
Table: Share of products launched in Asia-Pacific (%), by category, 2007 -
10
Table: Top 10 claims made by bakery and cereal products launched in
Asia-Pacific, 2007 - 10
Table: Share of products launched in North America (%), by category, 2007
- 10
Table: Top 10 claims made by bakery and cereal products launched in North
America, 2007 - 10
Table: Share of new bakery and cereal launches, by category (%), 2007 and
2010
Table: Top 10 claims for cookies (%), 2007 - 10
Table: Share of new breakfast cereals launches by regions (%), 2007 and
2010
Table: Top 10 claims for breads and rolls (%), 2007 - 10
Table: Share of new cakes and pastries launches, by region, 2007 and 2010
Table: Top 20 claims for cakes and pastries (%), 2007 - 10
Table: Top 10 claims for crackers (%), 2007 - 10
Table: Top 10 flavors for crackers (%), 2007 - 10
Table: Share of new morning goods launches (%), by region, 2007 and 2010
Table: Top 10 pack types for new bakery and cereal launches (%), 2007 - 10
Table: Top 20 claims for new bakery and cereals launches (% of products
with claims), 2007 - 10
Table: Top 20 flavors for new product introductions (% of bakery and
cereal product launches), 2007 and 2010
FIGURES
Figure: US wheat prices ($ per metric ton), 2005-2010
Figure: Premiumization in mature bakery and cereals markets
Figure: Number of farmers' markets in the US, 1994-2010
Figure: The growth of online grocery retail - UK market
Figure: Mymuesli website
Figure: Me & Goji custom artisanal cereal website
Figure: Marketing health - the increased importance of specificity and
credibility
Figure: Trends in global middle class growth
Figure: Global bakery and cereals market value ($bn), 2009 - 14
Figure: Top 10 bakery and cereal markets, by value ($bn), 2009 - 14
Figure: Global bakery and cereals market value, by category (%), 2009 and
2014
Figure: Growth in top 10 bakery and cereals sub-categories, CAGR (%) 2009
- 14
Figure: Emerging bakery and cereal markets, by value ($bn), 2009 - 14
Figure: Share of new product launches by innovation type (%), 2007 - 10
Figure: Share of new product launches by region (%), 2007 - 10
Figure: Share of top 10 countries in NPD in Europe (%), 2007 - 10
Figure: Share of products launched in Europe, by category (%), 2007 - 10
Figure: Food For Life' s Ezekiel 4:9 Sprouted 100% Whole Grain Bread
Figure: Share of products launched in Asia-Pacific (%), by category, 2007
- 10
Figure: Sunfeast Marie Light Oats biscuits
Figure: Share of products launched in North America (%), by category, 2007
- 10
Figure: Kellogg' s Frosted Flakes space-saving cereal box
Figure: Attune' s All Natural Digestive Health Probiotic Granola Munch
Figure: Isostar Pulse Easy Power cereal bars
Figure: Vitalin Racao Humana Quinoa e Amaranto
Figure: GrandyOats Goji Agave Organic Granola
Figure: Granix Cereal Free
Figure: Nickanedit Gluten-free Chocolate Torte a la Cocoa Gourmet Dessert
Figure: Kashi' s Heart to Heart Whole Grain Crackers
Figure: Coppenrath' s Diatgenuss Wiener Sandringe cookies
Figure: Wasa' s Whole Grain Crispbread
Figure: Carrefour' s Musli cu Fructe
Figure: New England Naturals' Organic Granola - Antioxidant and
Gluten-Free variants
Figure: Doctor in the Kitchen' s Flax Seed Crackers, packaging and
nutrition information
Figure: FullBar - 100% Natural Bar - Cinnamon Roll
Figure: Otsuka Soyjoy Snack Bar - strawberry variant
Figure: Gardenia' s Slim ' n Fit Wheaten Bread
Figure: Share of private labels in new product launches (%), 2007 - 10
Figure: Casinos Sans Gluten Tartines Craquantes Riz et Mais
Figure: Pure NRG' s Fresh Baked Vegan Nutrition Chia Breakfast Bar
Figure: Immaculate Baking' s Dark Chocolate Biscotti Crunch
Figure: Sustainability and provenance bringing in wider values of health
and exclusivity
Figure: Tiers of premiumization in food and drinks
Figure: Key trends in indulgence
Innovation in Bakery and Cereals published by Business Insights in December 13, 2010. This report consists of Pages: 124 and the price starts from US $ 2875.
