This report examines the market around the new medium of Connected TV. It looks at the role of established TV broadcasters, Internet companies, TV and set top box makers, and niche players in the new industry aiming to take market share from the incumbents. It examines the birth pangs of Connected TV and includes detailed analyses of each of the main players' strategies for gaining market share.
Global Connected TV shipments are set to see huge growth over the coming years, at a CAGR of 58.3% between 2009-14. The Asia-Pacific region is the driving force, with CAGR of over 60% and representing almost half of global shipments by 2014. Although still a small market, the Middle East and Africa will see the fastest growth over the period.
Global total set top box shipments (including DTT, IPTV, Cable, and Satellite connections) are set to grow from around 177m in 2009 to over 207m in 2014. Global IPTV set top box shipments are expected to grow from 19.4m to 57.5m between 2009-14.
The battle to win a big slice of the global connected TV pie has already attracted companies which are not traditionally associated with living room TV. Google TV, Yahoo Connected TV, Apple TV and even Microsoft are now all hotly competing for TV viewers in the era of Connected TV.
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