The personal care industry was worth over $460bn in 2010. But perhaps of
greater interest to food and drinks manufacturers is the industry's ability to
increase its value on an ongoing basis. This report examines crossover trends
in ingredients, packaging and professional design to outline opportunities for
food and drinks products to command a premium positioning.
FEATURES AND BENEFITS
Be aware of the personal care trends that are most relevant for the food
and drink sector and understand how these can add value and increase margins.
Understand how rare and functional ingredients are used within new
personal care products and gain insight into future opportunity areas.
Gain insight into packaging developments within the personal care sector
and which elements of quality design can be applied to food products.
Understand how collaborations with artistic talents can be used to add
value to food and drink products.
Identify future product crossovers between the food and drink and personal
care sectors.
HIGHLIGHTS
In a recent evaluation of new product claims/tags, ‘upscale' was the
most commonly occurring for new personal care products, whereas it is was the
13th most common for new food and drink products. The personal care industry
is consistently employing methods to justify a premium positioning for its
products.
The higher growth rate in the market value of the functional food market
compared demonstrates the potential of creating products that offer extra
benefits to consumers. Those botanical ingredients (fruits and plants) that
are ‘rare' and have proven functionality through supporting clinical
data are of special interest to the food and drink sector
The use of master developers in the personal care sector is more pervasive
then the food industry. However, although there also appear to be more tie-ins
and joint collaborations with designers and artists in the personal care
sector, there is room for increased use of other artistic professionals within
food and drink design and promotion.
YOUR KEY QUESTIONS ANSWERED
What are the key trends within the personal care market that offer
opportunities to the food and drink sector?
Which rare ingredients, used in what type of applications, are likely to
provide opportunities for the food and drink sector and why?
What elements of quality and sensual packaging are prevalent in personal
care and what do these look like when translated to food and drink?
How can art and food can be combined to create interesting products and
promotions?
What are the future product crossovers between the personal care and food
and drinks industries?
Table of Contents
Table of Contents
About the author
Disclaimer
EXECUTIVE SUMMARY
Introduction
‘Rare' and functional ingredients
High quality and sensual packaging
Master developers
Conclusions
Introduction
Summary
Introduction
Learning from personal care successes
Definitions
Important similarities and differences
Personal care vs. food and drink trends and innovations
Food and drink trends and innovations
Personal care trends and innovations
Shared and cross-over trends and innovations
Personal care trends offering opportunities to food and drink
Report focus, methodology, and structure
Methodology
Report structure
‘Rare' and functional ingredients
Summary
Introduction
Drivers of the ‘rare' ingredient trend
Use of ‘rare' ingredients in personal care
‘Rare' ingredients derived from animal products
Precious metals and stones
Exotic plant and fruit extracts
Use of ‘rare' ingredients in food and drink
‘Rare' ingredients for sensory uniqueness
Exotic and functional plants and fruits
Market opportunities
Ingredients and categories
Potential barriers
Quality and sensual packaging
Summary
Introduction
Drivers of the quality packaging trend
Personal care emotive packaging design
‘High quality' packaging in the food and drink sector
Form and design
Material effects, color, and printing quality
Market opportunities
Categories and consumers to target
Potential barriers
Master developers
Summary
Introduction
Drivers of the ‘Master Developer' trend
Heritage, celebrity and technical expertise in personal care
Novel expressions of artistry in personal care
Food and drink and celebrity chefs
Art and food and drink
Food, art, and science
Art and packaging
Market opportunities
Branding and complementary product lines
Potential applications
Potential barriers
Conclusions
Summary
Introduction
The top ten personal care trends for food and drink
Key strategic opportunities for both sectors
From crossover trends to crossover products
Appendix
Scope
Methodology
Glossary/Abbreviations
Bibliography/References
Rare ingredients
Quality and sensual packaging
Master developers
Conclusions
TABLES
Table: Market value by market/industry ($bn), 2009 - 2015
Table: Top 25 claims/tags found on personal care and food and drink
launches, 2010 - 2011
Table: Predicted global market value growth of selected categories and of
the functional segments within them, 2009 - 2015
FIGURES
Figure: Building blocks of success in the personal care sector
Figure: Innovative new products offered in tube and box format
Figure: Recent personal care and food and drink innovations and trends
Figure: Recent ‘healthier' launches of foods typically considered
‘less healthy'
Figure: Personal Care Crossover Trends report series - featured personal
care trends offering opportunities for food and drink
Figure: Drivers of the ‘rare' ingredient trend
Figure: New personal care products based on a snake venom concept
Figure: New personal care products containing gold and silver
Figure: Floralis Diamond Magic Products with diamond dust
Figure: The Nivea Pure and Natural Range
Figure: Cleanlogic Bath & Body Care Soap + Sponge with Nopal Extracts
Figure: Kiehl's Youth Regenerating Cream with Rare Resurrection Flower
Figure: Opportunities and applications of the ‘rare' ingredient trend
Figure: Drivers of the quality and sensual packaging trend
Figure: Curved shapes and emotive packaging for perfume and tea
Figure: MAC Street Art Eye Shadow
Figure: Makeup and fragrances with attractive packaging retailing for
under £35
Figure: Shape and color in personal hygiene and OTC healthcare packaging
Figure: Stylish and modern wine packaging
Figure: Elusive 0210
Figure: Aqua Carpatica - Still Water
Figure: Products with matt packaging
Figure: Suntory Gokuri - Mandardin Orange Juice Drink
Figure: Examples from the Rexam beverage can innovation showcase
Figure: Opportunities and applications of the quality and sensual
packaging trend
Figure: Drivers of the Master Developer trend
Figure: New personal care products designed with technical expertise
Figure: Joop! - Eau De Toilette for Men - Sexy In Pink
Figure: Six Scents Series Three No. 1 - Beau Bow by Alexis Mabille &
Rodrigo Flores-Roux
Figure: The five chefs each developing a meal for the Morrisons ‘M
Kitchen' Range
Figure: New products from around the world linked with celebrity chefs
Figure: Heston From Waitrose Puff Pastry Mince Pies with Pine Sugar Dusting
Figure: New wine and spirits with packaging/labeling designed by artists
Figure: New confectionery products with packaging designed by famous
artists
Figure: Opportunities and applications of the master developer trend
Figure: Categorizing opportunities personal care trends offer food and
drink
Figure: Top ten personal care trends offering opportunities for food and
drink
Figure: Sunlover Beauty Drink
Using Personal Care Market Trends to Add Value in Food and Drinks published by Business Insights in March 23, 2012. This report consists of Pages: 93 and the price starts from US $ 2875.
