This report details the opportunities, legislative pressures and product concepts driving the sport nutrition industry. Insight is offered as regards the development of the market over the next four years together with the trends that will drive the sector over this period. The content provides market data and examines key examples of industry consolidation and implications for the market.
Whey protein is being incorporated into a number of products, such as oatmeal and snack bars, and it can bring various health related benefits, including minimizing the loss of muscle mass. This is of obvious interest to active, healthy people but it is also relevant to seniors who may experience losses in body mass and strength.
Industry consolidation has been a significant feature of the sports nutrition industry over the past few years. This activity has included GSK's purchase of Maxinutrition, Abbott's acquisition of EAS, Glanbia's purchase of BSN and also the Carlyle Group's $3.8bn capture of NBTY, the maker of Nature's Bounty, MET-Rx and Solgar supplements.
In the UK alone GlaxoSmithKline, parent company of Lucozade and Maximuscle, now has approximately 80,000 chillers and vending machines. This provides an incredible distribution reach for Maximuscle and its ready to drinks and nutrition bars, which could help see them further enforce their position as premier UK sports nutrition brand.