This report details the opportunities, legislative pressures and product
concepts driving the sport nutrition industry. Insight is offered as regards
the development of the market over the next four years together with the
trends that will drive the sector over this period. The content provides
market data and examines key examples of industry consolidation and
implications for the market.
FEATURES AND BENEFITS
Identify geographic opportunities from global sales data backed by
category analysis for North America and key countries in EU including the UK.
Review brand and innovation strategies of key players in the performance
nutrition categories.
Examine key threats and opportunities presented by changing regulations.
Understand the factors driving industry consolidation and examine the key
deals of the recent past.
Review category trends and new product development from existing and
emerging brands in the sports nutrition category.
HIGHLIGHTS
Whey protein is being incorporated into a number of products, such as oatmeal
and snack bars, and it can bring various health related benefits, including
minimizing the loss of muscle mass. This is of obvious interest to active,
healthy people but it is also relevant to seniors who may experience losses in
body mass and strength.
Industry consolidation has been a significant feature of the sports nutrition
industry over the past few years. This activity has included GSK's purchase of
Maxinutrition, Abbott's acquisition of EAS, Glanbia's purchase of BSN and also
the Carlyle Group's $3.8bn capture of NBTY, the maker of Nature's Bounty,
MET-Rx and Solgar supplements.
In the UK alone GlaxoSmithKline, parent company of Lucozade and Maximuscle,
now has approximately 80,000 chillers and vending machines. This provides an
incredible distribution reach for Maximuscle and its ready to drinks and
nutrition bars, which could help see them further enforce their position as
premier UK sports nutrition brand.
YOUR KEY QUESTIONS ANSWERED
What are the current trends and market drivers within the sports nutrition
markets?
What are the main regulatory hurdles to overcome for EU and North American
Markets?
What new ingredients and product categories present new opportunities in
the field of performance nutrition?
What is the forecast market size and growth rates to 2016 in the major
sports nutrition categories and countries?
What merger and acquisition opportunities exist in the sports nutrition
market?
Table of Contents
Table of Contents
Author Biography
Mark J. Tallon, PhD
James O'Byrne, MBA
Disclaimer
Executive summary
Market analysis
Regulatory and legal landscape
Merger and acquisitions analysis
Brand analysis and new product development
Future opportunities in sports nutrition
Introduction
The sports nutrition market
About this report
Definitions
Market analysis
Summary
Introduction
Growth in primary western sports nutrition markets
Category analysis
European muscle building market
US muscle building market
European and US fat loss market
Sports drinks market
Regulatory and legal landscape
Summary
Introduction
European regulatory update
Nutrition and health claims
Addition of vitamins and minerals and other substances to food
(1925/2006)
Traditional Herbal Medicinal Products Directive (THMPD) 2004/24/EC
Labeling - Food Information to Consumers Regulation (FIR)
Novel foods
US regulatory update
FTC crackdowns on rogue marketing practices
GMP enforcement continues to increase
NDI guidance
Class action and IP protection
DMAA debate ignites the sports market
Merger and acquisitions analysis
Summary
Introduction
Abbott Laboratories and EAS
GlaxoSmithKline and Maximuscle
Glanbia and BSN and Optimum Nutrition
Provexis and Science in Sport
Hut Group and Myprotein.com
Future prospects for M&A
Brand analysis and new product development
Summary
Introduction
Category trends
(Untitled sub-section)
Researched products for elite athletes
Small, convenient and vendible
Private label still strong, but not in all cases
Future opportunities in sports nutrition
Summary
Introduction
Key strategies
Go where the consumer is
Growth in BRIC
Using food law as a competitive advantage
FIGURES
Figure: Sports nutrition market (US and EU7) - sales and growth, 2006 -
2016
Figure: Sports nutrition market value ($m) in the US and EU7, 2007 - 2016
Figure: European and US sport nutrition muscle building category ($m),
2007 - 2016
Figure: Muscle building category growth and value ($m) in EU7, 2006 - 2016
Figure: European category analysis and growth, 2011 - 2016
Figure: US sport nutrition muscle building category ($m), 2006 - 2016
Figure: US category analysis and growth, 2011-2016
Figure: European and US sport nutrition fat loss category value ($m),
2007-2016
Figure: European sport nutrition fat loss category growth & value ($m),
2007-2013
Figure: US sport nutrition fat loss category growth & value ($m), 2007-2013
Figure: Global sports drinks market ($m), 2006 - 2015
Figure: Sports drinks in emerging markets ($m), 2015 - 2016
Figure: Article 13 health claim approvals and rejections
Figure: On-pack evidence of and approved Traditional Herbal Registration
(THR)
Figure: Creatine Ethyl Ester - Novel ingredient?
Figure: The Natural Products Foundation - Truth in Advertising program
Figure: EAS sports nutrition product range in 2012
Figure: EAS and its Muscle Media 2000 publication
Figure: Maxinutrition sports nutrition endurance products for 2012
Figure: Optimum sports nutrition product range in 2012
Figure: BSN sports nutrition product range in 2012
Figure: SIS sports nutrition product range in 2012
Figure: Myprotein sports nutrition product range in 2012
Figure: Myprotein's 2012 range of sports nutrition products for women
Figure: Protein ketchup from Protica
Figure: Greek yogurt - Better Whey of Life from Tula Foods Inc
Figure: Whey Protein Crunch breakfast cereal from Trek Nutrition UK
Figure: Powdered whey from The Good Whey Company
Figure: Core Power from Fair Oaks Farms Brands
Figure: Sports nutrition powder from NutraMet Ltd
Figure: Healthy Vending from Nutrition Without Borders
Figure: GNC Private label range of sports nutrition products
Figure: Nutri1st Mass Gainer from Tesco (Private label range)
Figure: Maxinutrition sponsored athlete Amir Khan
Growth Opportunities in Sports Nutrition published by Business Insights in May 23, 2012. This report consists of Pages: 97 and the price starts from US $ 4795.
