The Top 10 Global Leaders in Food: Market growth, NPD and key strategies published by Business Insights in April, 2006. This report price starts from US $ 1910.
Introduction
Abstract
The food market landscape has undergone significant change since Business
Insights' last top 10 report in 2004 with Pepsico entering the top 10 and
Danone and General Mills consolidating their position. ‘The Top 10
Global Leaders in Food: Market Growth, new product development and key
strategies’ is a new management report published by Business Insights
analyzing how the leading food companies are driving market share and
geographic expansion within the saturated Western European and US food
markets. This new report provides analysis of the key trends within the food
sector and best practice profiles of the world' s largest food companies. These
profiles examine key strengths, weaknesses, opportunities and threats facing
the world' s largest food companies to help you understand their strategies,
performance and the products and innovations that have driven their growth.
Exploit the strategies top food companies use to expand their businesses and
achieve higher profitability.
Table of Contents
Executive Summary
Market dynamics
Cadbury Schweppes
Danone
General Mills
Heinz
Kellogg
Kraft
Mars Inc.
Nestle
PepsiCo
Unilever
Industry opinion survey
Conclusions
Chapter 1 Introduction
The aim of this report
Chapter structure
Selecting the ' Global Food Leaders'
Chapter 2 Market dynamics
Summary
Introduction
Methodology behind the analysis of global food markets
Trends in global food markets
Health
Organic food
Ethnic diversity
Company positioning: global food leaders
Market positioning: bakery and cereals
Market share versus growth in global bakery and cereal markets
Market positioning: chilled food
Market share versus growth in global chilled food
Market positioning: confectionery
Market share versus growth in global confectionery markets
Market positioning: dairy products
Market share versus growth in global dairy markets
Market positioning: savory snacks
Market share versus growth in global savory snacks markets
Chapter 3 Cadbury Schweppes
Summary
About Cadbury Schweppes
History
Recent performance
Financial performance 2005
Acquisitions and divestments
Market positioning
The Americas
Asia-Pacific
The Middle East and Africa
Eastern Europe
Western Europe
Strategies for growth
Innovation and NPD
NPD analysis
Innovative products
SWOT analysis
Strengths
Exceptional performance by Adams
Weaknesses
Sensitivity to retail trade contracts in the US
Opportunities
Growth in the US gum market
Chapter 4 Danone
Summary
About Danone
History
Recent performance
Financial performance 2005
Acquisitions and divestments
Market positioning
The Americas
Asia-Pacific
Middle East and Africa
Eastern Europe
Western Europe
Strategies for growth
Innovation and NPD
NPD analysis
Innovative products
SWOT analysis
Strengths
Improved operational efficiency
Weaknesses
Customer concentration
Opportunities
Packaged water
Chapter 5 General Mills
Summary
About General Mills
History
Recent performance
Financial Results 2005
Second quarter results 2006
Acquisitions and divestments
Market positioning
The Americas
Asia-Pacific
The Middle East and Africa
Eastern Europe
Western Europe
Strategies for growth
Innovation and NPD
NPD analysis
Innovative products
SWOT analysis
Strengths
Brand name and market leadership
Weaknesses
Seasonality in business
Opportunities
High consumer spending in the US
Threats
Consolidation of grocery retailers
New FDA labeling regulations
Chapter 6 H. J. Heinz
Summary
About H. J. Heinz
History
Recent performance
Financial performance 2005
Acquisitions and divestments
Market positioning
The Americas
Asia-Pacific
The Middle East and Africa
Eastern Europe
Western Europe
Strategies for growth
Innovation and NPD
NPD analysis
Innovative products
SWOT analysis
Strengths
Competitive return on assets and equity
Weaknesses
Declining margins
Product recall
Poor cash flow from operating activities
Threats
Rising trend of eating out
Chapter 7 Kellogg
Summary
About Kellogg
History
Recent performance
Market positioning
The Americas
Asia-Pacific
The Middle East and Africa
Eastern Europe
Western Europe
Strategies for growth
Innovation and NPD
NPD analysis
Innovative products
SWOT analysis
Strengths
High brand equity
Weaknesses
Dependence on single customer
Lack of diversification
Opportunities
Expansion of facilities in Mexico
Threats
New FDA labeling regulations
Chapter 8 Kraft
Summary
About Kraft
History
Recent performance
Financial performance 2005
Acquisitions and divestments
Market positioning
The Americas
Asia-Pacific
The Middle East and Africa
Eastern Europe
Western Europe
Strategies for growth
Innovation and NPD
NPD analysis
Innovative products
SWOT analysis
Weaknesses
Increasing commodity costs
Opportunities
Growth in developing markets especially Russia
Switch of production to lower cost countries such as Lithuania
Threats
Negative publicity due to link with Altria
Move against GM ingredients
Chapter 9 Mars Inc.
Summary
About Mars Inc.
History
Recent performance
Market positioning
The Americas
Asia-Pacific
Middle East and Africa
Eastern Europe
Western Europe
Strategies for growth
Innovation and NPD
NPD analysis
Innovative products
SWOT analysis
Weaknesses
Decentralized management
Opportunities
Demand for bottled water
Threats
Fluctuations in supply prices of raw materials
Growing health concerns
Chapter 10 Nestle
Summary
About Nestle
History
Recent performance
Financial performance in 2005
Market positioning
The Americas
Asia-Pacific
Middle East and Africa
Eastern Europe
Western Europe
Strategies for growth
Innovation and NPD
NPD analysis
Innovative products
SWOT analysis
Strengths
Strong brand equity
Weaknesses
Increasing inventories
Negative publicity in packaged water sector
Opportunities
Rising trend of eating out
Threats
Allegations of unethical business activities
Chapter 11 PepsiCo
Summary
About PepsiCo
History
Recent performance
Financial performance 2005
Acquisitions
Market positioning
The Americas
Asia-Pacific
Middle East and Africa
Eastern Europe
Western Europe
Strategies for growth
Innovation and NPD
NPD analysis
Innovative products
SWOT analysis
Strengths
Robust growth
Powerful go-to market systems
Weaknesses
Customer concentration
Questionable business practices
Opportunities
Packaged water
Rising Hispanic population in the US
Threats
Slowdown in North American population growth
Increasing popularity of super-snack foods
Obesity tax
Chapter 12 Unilever
Summary
About Unilever
History
Recent performance
Financial performance 2005
Acquisitions and divestments
Market positioning
The Americas
Asia-Pacific
Middle East and Africa
Eastern Europe
Western Europe
Strategies for growth
Innovation and NPD
NPD analysis
Innovative products
SWOT analysis
Strengths
Strong R&D focus
Weaknesses
Partial success of the path to growth strategy
Weak brand strategy
Opportunities
Organizational restructuring
Threats
Difficult conditions in key markets
Chapter 13 Industry opinion survey
Summary
Introduction
2006 company performance
Reacting to consumer trends
Innovation and NPD
Identification of cross-category expansion opportunities
Entering new markets
Regions with the most growth potential
Marketing and communications
NPD and growth strategies
Key areas of investment for building a competitive position
Key sources of innovation
Trends that will influence marketing NPD and brand strategies
