Nutraceutical Soft Drinks: Innovation in sports, energy, dairy and functional beverages

Published by	Business Insights
Published	May, 2007	Product code	52708
Content info
Price	US $ 1910 PDF by E-mail (Single User License) US $ 7163 PDF by E-mail (Global License)

Introduction
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Nutraceutical Soft Drinks: Innovation in sports, energy, dairy and functional beverages published by Business Insights in May, 2007. This report price starts from US $ 1910.

Introduction

Abstract

The decline of the carbonated soft drink market has motivated a large number of manufacturers to enter the nutraceutical arena, making it the most dynamic sector in soft drinks. Consequently, leading soft drink manufacturers have diversified their portfolios, by acquiring nutraceutical brands, extending current lines with nutraceutical variants or by developing their own nutraceutical brands in order to capitalize on this market opportunity. ' Nutraceutical Soft Drinks: Innovation in sports, energy, dairy and functional beverages' is a new management report published by Business Insights that analyzes the market by value and volume with forecasts to 2010. This report examines innovation in terms of product category, geography, drinks ingredients, drinks functions and demographic targeting. It also identifies both current and emerging trends to provide valuable insight into market developments over the next five years. Create more effective new product development strategies and increase returns on investment with this new report.

Executive Summary

Market overview
Innovation and NPD
Future trends

Chapter 1 Market overview

Summary
Introduction
Market value and volume
Europe
US
Japan
Company shares
Corporate activity
PepsiCo
Coca-Cola
Cadbury Schweppes
Private label

Chapter 2 Innovation and NPD

Summary
Introduction
Product category trends
The rise of hybrid products
Regional trends
Product tags
Functional trends
Ingredient trends
Convergence with other health trends
Convergence with convenience
Convergence with premium
Flavor analysis

Chapter 3 Future trends

Summary
Introduction
Energy and sports drinks
Energy drinks are leading the hybrid movement
Enhanced product performance
Sports drinks
Energy for specific occasions
Cognitive health
Anti-aging
Bone and joint health
Teeth health
Muscle development
Cardiovascular health
Blood pressure control
Cholesterol control
General cardiovascular health
Weight control
Restorative products
Recovery drinks
Immune system
Sleep
Summary
Eye health
Flavor follows function
Fusion flavors
The rise of açaí
Herbal and floral flavors
Japanese influences
- Vegetable drinks
- Vinegar drinks
Summary of flavor trends
Beyond flavor: sensory drinks
Encouraging regular consumption
Daily dosing
New daily opportunities
Seasonal drinks
Detox products
Summary
Targeting age groups
The emerging elderly market
Female functionality
Niche marketing
Implications for sales channels

Chapter 4 Appendix

Index

List of Figures

Figure 1.1: Share of regional nutraceutical soft drinks markets held by the top five manufacturers, 2005
Figure 1.2: Some of PepsiCo' s nutraceutical soft drink brands
Figure 1.3: Some of Coca-Cola' s nutraceutical soft drink brands
Figure 1.4: Some of Cadbury Schweppes' nutraceutical soft drink brands
Figure 2.5: Percent share of nutraceutical soft drinks launched by category, 2003-06
Figure 2.6: Percent growth in products launched in nutraceutical soft drinks categories, 2003-06
Figure 2.7: Vitaminsmart Soft Drink
Figure 2.8: Percent share of nutraceutical soft drinks launched by region, 2003-06
Figure 2.9: OGO Oxygen Water
Figure 2.10: Convenient packaging: Lion Mini Pack and Borba on-the-go
Figure 2.11: Packaging technology: TetraPak, FreshCan and tablet/blister
Figure 2.12: Upscale products: Health by Chocolate and Calpis gift set
Figure 2.13: Authenticity: Lipovitan, Dr Wells, Proteca Profect, Firefighter and Oishii Nihon
Figure 2.14: Innocent Superfoods Smoothies
Figure 3.15: Energy drinks: Chaser 5-hour, Kelowna Big Buzz and Roots Energy Management
Figure 3.16: Sports drinks: Amino Vital and Ascendia Energice
Figure 3.17: Sexual performance: Clamato Energia, SkyFruit Juice and Turn On Soda
Figure 3.18: Cognitive health: FRS and Brainiac
Figure 3.19: Anti-ageing: Kewpie Hyalo, Skin Balance Water and Coca-Cola Wellness
Figure 3.20: Teeth health: Spartacus, Poland Spring and Huesitos
Figure 3.21: Muscle development: Calpis Gungungurt, Drinho SmartBEAN, Yajult Gong Tong and Sipahh Milk
Figure 3.22: Cardiovascular health: Soia & Soia and Your Ultimate Milk
Figure 3.23: Weight control: New Leaf, Nestea Enviga, Melodian Kobara and Kanebo Hot Gelee
Figure 3.24: Recovery: Lion Guronsan and Taisho Lipovitan
Figure 3.25: Immune system: Meadow Gold IS and Brain Twist Defense
Figure 3.26: Sleep: Lion Gussumin Kishaku and Nestea green Tea
Figure 3.27: Eyes: Kagome Vege-care Anthocyanin and Zorkie Glaza
Figure 3.28: Açaí: Sambazon and 180 Blue
Figure 3.29: Herbals: Taisho Karada Kankyo Aojiru
Figure 3.30: Vegetable: Otsuka Yasai no Senshi, Yakult Kininaru Yasai, Kagome Yasai Seikatsu and Amazing Grass
Figure 3.31: Vinegar: Lotte Karada ni Momosu, Ito En Maiasa Ippai no Kurozu to Yasai and Toraku Soya Farm
Figure 3.32: Sensory: Kagome Vege-care, NeXt Fresh and Brain-Twist Beverages
Figure 3.33: Daily dosing: Kagome Asa no Fruit Kore Ippon, Hero ActiFruit, Pj Smoothies and SGN Nutrition X-Balance
Figure 3.34: Dayparts: Nesquik Petit Para Beber Bebida Lactea and Sapporo Tsubu no Kiwami
Figure 3.35: Japanese winter drinks
Figure 3.36: Western winter drinks
Figure 3.37: Spring/summer pollen allergy drinks
Figure 3.38: Detox: Kombucha Gold Essence, Zaqua!, Resurrect and Urban Detox
Figure 3.39: Detox: James White and Lianozovski Dairy
Figure 3.40: Age groups: Babies, Pres-school, 5-12 year-olds, Teens, Seniors
Figure 3.41: Elderly: Shanghai Chuanqi and Novartis Isocal Plux EX
Figure 3.42: Female: sports, pregnancy and menopause products
Figure 3.43: Niche markets: men, Hispanics and music lovers

List of Tables

Table 1.1: European nutraceutical soft drink market value, $m, 2006-2010
Table 1.2: European nutraceutical soft drink market volume, Liters m, 2006-2010
Table 1.3: European nutraceutical soft drink market value by country, $m, 2006-2010
Table 1.4: European nutraceutical soft drink market volume by country, Liters m, 2006-2010
Table 1.5: US nutraceutical soft drink market value, $m, 2006-2010
Table 1.6: US nutraceutical soft drink market volume, Liters m, 2006-2010
Table 1.7: Japan nutraceutical soft drink market value, $m, 2006-2010
Table 1.8: Japan nutraceutical soft drink market volume, Liters m, 2006-2010
Table 2.9: Top 3 product tags on nutraceutical soft drinks by area
Table 2.10: Top 10 functions as share of global nutraceutical soft drink launches, 2004-2006
Table 2.11: Emerging functions in nutraceutical soft drink launches, 2006
Table 2.12: Share of global nutraceutical soft drink launches by ingredient claim, 2004-2006
Table 2.13: Fastest-growing* ingredient claims in global nutraceutical soft drink launches, 2004-2006
Table 2.14: Top 10* health claims as share of global nutraceutical soft drink launches, 2004-2006
Table 2.15: Top 3 convenience claims as share of global nutraceutical soft drink launches, 2004-2006
Table 2.16: Top 3 positioning claims as share of global nutraceutical soft drink launches, 2004-2006
Table 2.17: Top 10* flavors as share of global nutraceutical soft drink launches, 2004-2006
Table 2.18: Top 10 fastest-growing* flavors in global nutraceutical soft drink launches, 2004-06
Table 4.19: Non-nutraceutical health claims made by nutraceutical soft drinks, 2004-06
Table 4.20: Major* flavors of nutraceutical soft drinks, 2004-06