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Market Research Report

The Dietary Supplements Market Outlook: The impact of changes in regulation, demographics and consumer trends

Published by	Business Insights
Published	October, 2007	Product code	57633
Content info	198 pages
Price	US $ 1910 PDF by E-mail (Single User License) US $ 7163 PDF by E-mail (Global License)

Introduction
Related Reports

The Dietary Supplements Market Outlook: The impact of changes in regulation, demographics and consumer trends published by Business Insights in October, 2007. This report consists of 198 pages and the price starts from US $ 1910.

Introduction

Abstract

The dietary supplement market is facing a difficult time with significant shifts in consumer demographics, extensive negative media coverage and legislative changes. In Europe the recent adoption of health claim harmonization via Articles 13 and 14 will significantly impact the ability to market products throughout the region. In the US the recent release of final GMP and AER regulations and a new FDA unit relating to food safety will potentially affect trade both internally and externally. ' The Dietary Supplements Market Outlook' is a new management report published by Business Insights analyzing key regulative, demographic and product development changes in the dietary supplements market. This new report also details the results of our proprietary industry survey, industry in-depth interviews and case study analysis including GSK' s MyAlli.

Executive Summary

Introduction
Market drivers and issues
The supplements market
Innovation and NPD
Key and future trends in supplements
Industry survey
Conclusions

Chapter 1 Introduction

Summary
Introduction
Research methodology
What is this report about?
The supplements market defined
Vitamins and minerals
Herbs and botanicals
Sports and specialty

Chapter 2 Market drivers and issues

Summary
Introduction
Factors affecting the growth of the industry
Economics
- Cost of healthcare
- Exchange rates
Demographics and beyond…
Regulatory issues - opportunities and threats for manufacturers
- United States
- Europe
- Japan

Chapter 3 The supplements market

Summary
Introduction
Sales of supplements
United States
- Vitamin and mineral markets
- Herbal and botanical markets
- Sports and specialty
Europe
- Overview of European markets
- Vitamin and mineral markets
- Herbal and botanicals
- Sports and specialty
- Industry interview - High5
Japan
- Vitamins and minerals
- Herbals and botanicals
- Sports and specialty

Chapter 4 Innovation and NPD

Summary
Introduction
Innovation and NPD
Category analysis
Vitamins and minerals
- Vitamin B6 - the next folic acid?
- Vitamin C and the common cold
- Vitamin D - upping intake
- Vitamin D and metabolic syndrome
- Vitamin K the cardioprotectant
Herbs and botanicals
- EGCG - Teavigo' s seal of guarantee
- Botanical fingerprinting and GMP
- American ginseng
- Industry interview - Aloecorp
Sports and specialty
- Age still a big driver
- Whey gets blocked in China…A sign of things to come?
- Case study - MyAlli
Regional analysis
United States
- Obesity still BIG business
- Microencapsulation
- Health claims in the US....Is the EFSA influencing the US?
- Industry interview - insight into North America
Europe
- Innovation stifled by regulation
- Nanotechnology - big things come in small packages
- Industry interview - insight into Europe
Japan
- Economic recovery has not guaranteed success for supplement market
- Innovation in the hands of weight loss and beauty
- Soy peptide gets a brake
- Industry insight - insight into Asia

Chapter 5 Key and future trends in supplements

Summary
Introduction
Personalization
Demographic differentiation
Emerging markets - the key to growth
Immunity gathers momentum
Obesity and cross-category-marketing
Consumer trends - where is the market headed?
Weight loss
Male marketing
Motherhood revisited
Boomers
- Boomers and pain management
Industry interview - consumer insight
The meta-analysis - "friend or foe"
Visual differentiation through research
Industry interview - clinical research

Chapter 6 Industry survey

Summary
Introduction
Supplements NPD
Target audience
Price premiums
Regional potential
Distribution channels
Supplement categories
Supplements versus food and drinks
Impact of external factors on supplement NPD
Launching a dietary supplement
Marketing supplements

Chapter 7 Conclusions

Summary
Introduction
Growth opportunities and resistance
Differentiation
Delivery systems
Disease prevention and healthcare (self-medication)
Development of emerging markets
EU and US regulations
Personalization
Purity and ingredient efficacy
Partnerships: making traditional and local insights work
The rise of Rx-to-OTC

Chapter 8 Appendix

References
Index

List of Figures

Figure 2.1: Regulatory structure in Europe
Figure 2.2: Food for Special Dietary Uses (FOSDU)
Figure 2.3: Food for Specific Health Uses (FOSHU)
Figure 2.4: Overview of Japanese regulatory system of dietary supplements
Figure 3.5: Coral Calcium Supreme
Figure 3.6: Pfizer' s Zoloft
Figure 3.7: Phosphagen Elite from EAS containing Carnosyn beta-alanine
Figure 3.8: Advantra-Z (Citrus aurantium) from Nutratech
Figure 3.9: Maximuscle products
Figure 3.10: Super Carbs from High-5
Figure 4.11: Percentage share of supplements launched, by category 2004 and 2007
Figure 4.12: Percentage growth of supplements launched, 2004 and 2007
Figure 4.13: DSM Nutritionals Teavigo seal of quality
Figure 4.14: Wisconsin Ginseng Board seal
Figure 4.15: MyAlli starter pack
Figure 4.16: MyAlli starter pack with Steven Burton, Vice President of the weight control unit
Figure 4.17: Cross channel growth in healthcare products GSK
Figure 4.18: Percentage share of supplements launched, by region, 2004 and 2007
Figure 4.19: Percentage share of supplements in each region, by category, 2007
Figure 4.20: Nutri-Nano CoQ10 from Solgar, US
Figure 5.21: Cold-Fx from CV Technologies Inc
Figure 5.22: AC-11(R) from Optigenex Inc
Figure 5.23: Acomplia from Sanofi-Aventis
Figure 5.24: Drivers of dietary change
Figure 5.25: Influence of a negative meta-analysis on Avandia
Figure 6.26: The importance of key health areas in supplements NPD over the next 5 years
Figure 6.27: Demographic groups that will be the most important for the growth of the supplements market over the next 5 years
Figure 6.28: Price premium consumers are willing to pay for a particular benefit
Figure 6.29: Regional growth potential for supplements manufacturers over the next 5 years
Figure 6.30: Sales growth potential in key distribution channels over the next 5 years
Figure 6.31: Supplements categories that will offer the most sales growth potential over the next 5 years
Figure 6.32: Future sales growth - from supplements or from use in food and drinks
Figure 6.33: Impact key factors will have on supplements NPD over the next 5 years
Figure 6.34: The importance of key factors for a successful launch of a dietary supplement
Figure 6.35: The importance of various forms of marketing for the launch of dietary supplements
Figure 7.36: Clarinol, Teavigo and Ocean Nutrition MEG-3