The global healthy food market is growing in value and volume year-on-year
driven by rising levels of diet-related illnesses such as obesity, type-2
diabetes and cardiovascular disease; as well as consumer interest in
nutrition, and technological advances in the ingredients industry. Healthy
confectionery would have been something of an oxymoron just a few years ago;
traditionally representing the indulgence rather than health trend. However,
as the industry and consumers have become increasingly health-conscious, the
development of healthy confectionery has become an imperative NPD strategy to
avoid a steady and inevitable decline in sales. Indulgence and Health in
Confectionery is a new management report published by Business Insights that
examines the strength of the major health related confectionery categories
across geographies and also outlines some emerging category opportunities.
Assess the trends to understand future direction of the market and plan NPD
strategies with this new report.
Table of Contents
Table of Contents
Executive Summary
The healthy confectionery market
Market drivers
Innovation and NPD
Innovation trends
Conclusions
Chapter 1 Introduction
Market background
What is this report about?
Report structure
Chapter 2 The healthy confectionery market
Summary
Introduction
Better-for-you confectionery drives growth
Confectionery market value
By category
Healthy indulgence
Diet confectionery
Functional confectionery
Sports and energy bars
Company analysis
Zetar
Cadbury Schweppes
M&A of the year: Mars acquires Wrigley
Private label players
Global healthy confectionery market potential
Chapter 3 Market drivers
Summary
Introduction
Stagnation drives innovation
Rising number of diet-related illnesses
Junk food marketing
Health claims regulation
Targeting children (and gatekeepers)
Mobile phone and Internet marketing
Chapter 4 Innovation and NPD
Summary
Introduction
Category analysis
Chewing gum
Sugar confectionery
Chocolate
Snack bars
Regional analysis
Asia-Pacific
Europe
North America
South America
Middle East & Africa
Product tag analysis
Natural and organic
Premiumization
Diet-friendly
Flavor innovation
Flavor comparison to overall confectionery market
Innovative healthy savory flavor launches
Chapter 5 Innovation trends
Summary
Introduction
Trend analysis
Low and light
Natural and organic
Sports and energy
Wellness and wellbeing
Beauty
Healthy and natural
Indulgence through self-treating/rewards
The gender divide
Prevention and cure
Convenience (on-the-go, single-serve)
Innovative product examples
Functional
Chewing gum
Chocolate
Confectionery snack bars
Sugar confectionery
Next generation weight management
Premiumization
Chewing gum
Chocolate
Confectionery snack bars
Sugar confectionery
Sugar replacing ingredients
Targeting by age
Chapter 6 Conclusions
Summary
Introduction
European hotspot
Get real
Target specific health concerns
Optimize consumption occasions and consumer groups
Spread the brand story
Index
List of Figures
Figure 4.1: Percentage of healthy confectionery products launched in each
category, 2004-2007
Figure 4.2: Percentage of healthy confectionery products launched, by
category, 2004-2008
Figure 4.3: Trident Splash and Trident Soft
Figure 4.4: Sula Polza Prirody by Perfetti Van Melle
Figure 4.5: Lotte Zero Mild
Figure 4.6: Percentage of healthy confectionery products launched, by
region, 2004-2007
Figure 4.7: Mentos Blast chewing gum
Figure 4.8: Rapunzel Organic Schokolade and Zotter chocolate bars
Figure 4.9: Bellybar Pregnancy Nutrition Chews, Kik Energy Balance Ginseng
Gum and Origins Sensory Therapy Chocolates Dark Chocolate Bars
Figure 4.10: Breick Diet Banadas en Chocolate
Figure 4.11: Elite Must Lychee Orange chewing gum
Figure 4.12: Sarotti Bio Vollmilch and Oekovital Bio Frutti-Mellows
Figure 4.13: Whitman' s Organic Milk Chocolate Eggs
Figure 5.14: Percentage of healthy confectionery new product launches, by
trend, 2004-2007
Figure 5.15: Importance of key features for the success of a new
confectionery product over the next three years
Figure 5.16: Choclatique' s Boutique Box of Assorted Chocolates, Wrigley' s
Orbit sugar-free gum and Welch' s Fruit ' n Yogurt Snacks
Figure 5.17: Tearrow Natural Tea Flavor Sugarless Gum, Choconella
Passionate Organic Dark Chocolates, Premier Nutrition S-o-leil Organic Raw
Food Bar and Bissinger' s Naturals Gummy Pandas
Figure 5.18: Sports and energy new product launches
Figure 5.19: New Tree chocolate, Ruth' s MacaPower Bars and Wellness
Gummibonbons
Table 2.1: Value of the confectionery markets, Europe and US, ($m),
2006-2011
Table 2.2: Value of confectionery market by category, Europe and the US,
($m), 2006-2011
Table 2.3: Value of healthy-indulgent (HI) food consumption occasions,
Europe and US, ($bn), 2006-2011
Table 2.4: Diet confectionery, Europe and US, ($m), 2001-2011
Table 2.5: Functional confectionery, Europe and US, ($m), 2001-2011
Table 2.6: Sports and energy bars, Europe and US, ($m), 2001-2011
Table 3.7: Drivers behind the purchase of a healthy versus a traditional
confectionery product
Table 3.8: Prevalence of obesity in the six major markets by age (000s),
2005
Table 3.9: Prevalence of overweight in the six major markets by age
(000s), 2005
Table 3.10: Prevalence of cardiovascular disease in seven major markets,
2005
Table 4.11: Top 20 product tags on healthy confectionery launches,
2005-2007
Table 4.12: Top 20 flavors in healthy confectionery launches, 2005-2007
Table 4.13: Top 20 flavors in overall confectionery launches, 2005-2007
Indulgence and Health In Confectionery: Emerging natural, functional and wellness trends published by Business Insights in June 16, 2008. This report consists of 126 pages and the price starts from US $ 2875.
