The women' s health market has traditionally been focussed on weight control
and pregnancy. However, scientific advances in gender-specific nutrition,
applications of new and existing ingredients and a fragmenting market, have
led to new and emerging opportunities in women' s health. Such opportunities
include targeting specific life-stages including menopause and ageing, and
building brands that create an emotional attachment with the individual
female. Women' s Health in Food and Drinks is a new report by Business Insights
that analyzes the latest clinical research, sales and epidemiological data to
underpin growth opportunity and potential of healthy food and drinks for
women. It analyzes the latest product developments to determine new areas of
innovation and best-practice marketing strategies in the weight control and
beauty, menopause and bone health and pregnancy and urogenital trends. Develop
more effective innovation strategies for targeting women using this new
report' s analysis of trends in NPD.
Table of Contents
Table of Contents
Executive Summary
The functional food and drinks market for women
Weight control and beauty
Menopause and bone health
Pregnancy and urogenital
Chapter 1 The functional food and drinks market for women
Summary
Introduction
Advertising to women - beyond the stereotypes
Women-specific products
NPD in healthy food and drinks for women
By category
By region
Conclusions
Chapter 2 Weight control and beauty
Summary
Introduction
Market overview
Cosmeceuticals - beauty from the inside
Food - beauty from the outside
Market analysis
Beauty
Weight management
New product innovations
Beauty drinks from around the globe
The re-emergence of water as a functional beverage
Penta water
Water can quench more than thirst
Lightfull satiety smoothie
Danone: the cultural differences of appetite
Conclusions
Up and coming functional ingredients
The beauty of red
Apples
Pectin a new satiety enhancer
PinnoThin
Soy boosts bone health and insulin
Market opportunities
Chapter 3 Menopause and bone health
Summary
Introduction
Market overview
New nutraceutical to bring clarity to the menopause category
Novel applications for an old beverage
Global health summit says HRT safe
Market analysis
Menopause
Osteoporosis
Sales of bone health products
NPD
New product innovations
Calcium
Collagen
Black cohosh
Matrix ingredients
Fortified chocolate for PMS
Up and coming functional ingredients
Vitamin K
Blueberries
Rosehip
The potential dangers of product claims
Lignans
Isoflavones
Market opportunities
Chapter 4 Pregnancy and urogenital
Summary
Introduction
Market overview
UK government backs pregnancy diet
Cut caffeine for a healthy pregnancy
Supplements bolster baby weight
Pregnant women are vitamin deficient despite government guidance
Iron deficiency
Folate deficiency
Omega-3 deficiency danger
Market analysis
Cranberry
Folate
New product innovations
Lallemand launches functional cranberry chews
Luna
Dark fruits
Food Doctor hopes for a rise from the bread market
ProViva
Belly Bar
Eisai re-launch targets pregnant women
Yo Mommy
Up and coming functional ingredients
Horseradish
Vitamins
Probiotics
Ginger
Vitamin B6
Folate
Market opportunities
Index
References
List of Figures
Figure 1.1: You range of dairy products from Tara Dairy Ltd
Figure 1.2: Lifetime Body Smart for Women from Lifeline Foods
Figure 1.3: Percentage of healthy food and drinks launches targeted at
women as a share of total food and drinks launched, 2005-2008
Figure 1.4: Percentage of healthy women-specific food and drinks launched,
by category, 2005- 2008
Figure 1.5: Percentage of healthy women-specific food and drinks launched,
by region, 2005- 2008
Figure 2.6: Neobeauty from Wimm-Bill-Dann
Figure 2.7: Biosynergy' s ' beauty from within' beverage
Figure 2.8: Beauty beverage from Works With Water
Figure 2.9: Sip from Inside out Beauty
Figure 2.10: Penta' s functional water
Figure 2.11: Gerolsteiner' s Linée satiety water
Figure 2.12: Lightfull Satiety Smoothie from Lightfull foods Inc
Figure 2.13: Danone' s Light and Fit Crave Control yogurt
Figure 2.14: 2b Beauty Yogurt from Nestlé Japan
Figure 2.15: RDA Organic Drink - fortified with Evesse apple extract
Figure 3.16: Percentage of healthy food and drinks for women, by trend,
2005-2007
Figure 3.17: Contrex mineral water fortified with calcium
Figure 3.18: Contrex website with the tagline mon partenaire minceur (my
partner in thinness)
Figure 3.19: Tropicana Essentials orange juice, fortified with calcium for
women
Figure 3.20: Calcium fortified chewing gum from Amerifit Nutrition Inc
Figure 3.21: Collagen based yogurt from Kaiku
Figure 3.22: Tahiti Trader Bio-Noni fortified with black cohosh for
menopause
Figure 3.23: Chorley Health Food Store' Femal Pollen Pistil Extract
Figure 3.24: Jamieson Laboratories PMS Support chocolate bars
Figure 3.25: Fonterra Brands Anlene vitamin K fortification
Figure 3.26: Anlene concentrate with women focused branding
Figure 3.27: TrueBlue blueberry juice
Figure 3.28: Litozin joint health supplement from Hyben-Vital International
Figure 3.29: HMRLignan from Linnea
Figure 3.30: Effisoy made with Aglymax by FermaHealth
Figure 4.31: Anmum Materna from Vinamilk JSC
Figure 4.32: Percentage share of food and drinks launched that contain
cranberry, 2005-2008
Figure 4.33: Percentage share of cranberry food and drinks launched, by
region, 2005-2008
Figure 4.34: Percentage share of food and drinks launched that contain
folate, 2005-2008
Figure 4.35: Percentage share of folate food and drinks launched, by
region,
Figure 4.36: Luna Cocktail de Cranberry by Vitgermine
Figure 4.37: Luna bars from Vitagermaine
Figure 4.38: Nectar Blueberry beverage from the Natural Tea Company
Figure 4.39: Food Doctor for Women: folic acid enriched bread
Figure 4.40: ProViva Female from Skånemejerier
Figure 4.41: Belly Bar from Nutrabella
Figure 4.42: Eisai BB fatigue drink
Figure 4.43: Stonyfield Farm' s Yo Mommy yogurt
Figure 4.44: Miko Frusi Creme Glacee au Yaourt from Nestlé
Figure 4.45: Nutricion De Vida biscuits
Figure 4.46: Morinaga Peptide Milk E O-ka-san from Morinaga Milk Industry
List of Tables
Table 1.1: Functional food and drinks market value, ($m), Europe and US,
2001-2006
Table 2.2: Oral beauty supplements market value, ($m), Europe and US,
2001-2011
Table 2.3: Oral beauty supplements market value by category, ($m), Europe
and US, 2001-2011
Table 2.4: Estimated prevalence of psoriasis across seven major markets,
2005
Table 2.5: Estimated prevalence of atopic dermatitis across seven major
markets, 2005
Table 2.6: Proportion of women concerned about different body issues by
age, Europe and the US, 2006
Table 2.7: Aspects of physical appearance that women would most like to
change, 2004: % of women aged 18-64 who would like to change each attribute
Table 2.8: Diet food and drinks market, ($m), Europe and US, 2006-2010
Table 2.9: Prevalence of obesity in the six major markets by age (000s),
2005
Table 2.10: Prevalence of overweight in the six major markets by age
(000s), 2005
Table 3.11: HRT opinion at the first Global Summit on Menopause-Related
Issues
Table 3.12: Forecast epidemiology of menopause across the seven major
markets, 2005-2011
Table 3.13: Forecast epidemiology of hip fractures across the seven major
markets, 2005-2012
Table 3.14: Bone health functional food and drinks market value ($m),
2001-2011
Table 3.15: Global breakdown of the global women' s health market by drug
class, 2001-2005
Women's Health in Food and Drinks: Future functional ingredients and innovations published by Business Insights in August 1, 2008. This report price starts from US $ 2875.
