The global bakery and cereals market is predicted to value $364bn by 2012.
This expansion is being driven by fast growth markets such as China and India.
The European and North American markets are now highly mature and low growth,
and bakery and cereals have reached a level of saturation in many markets. To
counter both this and the high levels of private label saturation, bakery and
cereals manufacturers are attempting to differentiate their brands, especially
in growth areas such as healthy and convenient bakery products. Ownership of a
niche segment or proprietary ingredients is a key way bakery and cereals
manufacturers can add value to their products and increase their market share.
' Innovation and Market Drivers in Bakery and Cereals: Fast growth markets and
strategies for adding value' is a new management report published by Business
Insights that analyzes key trends in the bakery and cereals market and
forecasts future growth opportunities. This report provides a detailed
examination of the bakery and cereals market by region, category and maturity
to provide unique insights into the factors shaping the market now and in the
future.
Table of Contents
Table of Contents
Executive summary
Market drivers
Emerging bakery and cereals markets
Innovation and NPD in bakery and cereals
Key trends
Chapter 1 - Introduction
The bakery and cereals market
Scope of the report
Report structure
Chapter 2 - Market drivers
Summary
Introduction
Increase in raw material prices
Private label
High levels of disposable income
Changes in working patterns
Drive for personalization
Legislation
Article 13
Reduction of sugar, salt and fat
Nutritional labeling
Ageing population
Adding value
Maturity and traditionalism
Chapter 3 - Emerging bakery and cereals markets
Summary
Introduction
Market value
By category
Bread and rolls
Cakes and pastries
Cookies
Breakfast cereals
Morning goods
Crackers
By region
Emerging markets
Brand shares
Chapter 4 - Key trends
Summary
Introduction
Health
Weight management
Satiety
Heart health
Bone health and osteoporosis
Oat based products
Plant sterols and stanols
Convenience
Food intake reduction or portion control
Ethical
Locally sourced food
Ecofriendly packaging
Indulgent
Premiumization, upscale, gourmet
Healthy indulgence, gguilt freeh indulgence
Chocolate
Superfruit
Chapter 5 - Innovation and NPD in bakery and cereals
Summary
Introduction
Growth of bakery and cereals NPD
Category analysis
Bakery snacks
Bread
Cakes mixes
Cereals
Cookies
Crackers
Other baking mixes
Pastries and baked products
Regional analysis
The key regions
Innovative bakery and cereals
Innovation in formulation
Unusual ingredients and flavors
Differentiated texture combinations that enhance taste
Personalized nutrition
Energy infused food
Innovation in packaging
Convenient packaging
Shelf-life increasing packaging
Eco-friendly packaging
Innovation in positioning
Meal replacement positioning
Kids
Leading tags on bakery and cereals
Leading flavors in bakery and cereals
Chapter 6 - Conclusions
Summary
Introduction
Adding value
Health
Opportunities for ingredient manufacturers
Indulgence
Flavors
Personalization
Finding the right strategy
Index
List of Figures
Figure 2.1: Factors driving the bakery and cereals market
Figure 2.2: U.S. and foreign wheat prices ($ per metric ton), 2003-2009
Figure 2.3: Bakery and cereals overall market and private label growth (%)
2002-2007
Figure 2.4: EU retail spend as % of total consumer expenditure, 2002 & 2007
Figure 5.25: Alixir Regularis Cracker, Barilla G. e R. F.lli S.p.A, 2008
Figure 5.26: Pizza mix, Bob' s Red Mill Natural Foods, 2008
Figure 5.27: Frozen Dulce de Leche Roulade from the James Skinner Baking
Company, 2008
Figure 5.28: Share of bakery and cereal products launched globally, by
region, 2005-2008
Figure 5.29: Mary Louise Butters Brownie Butts & Topinchen - Dr. Quendt
2008.
Figure 5.30: Multi-textured chocolate bar, by Yamazaki Nabisco, 2008
Figure 5.31: Baker Organic, US, 2007
Figure 5.32: Sturm Foods, 2007
Figure 5.33: Pie Oh My, LifeStream brand, 2007
Figure 5.34: Nestle Buitoni and Archers Farms Cereals, 2008
Figure 5.35: Eat Local, US
Figure 5.36: Meal replacement by Asahi Food and Health, 2007
Figure 5.37: Examples of products targeted at children, 2007
Figure 6.38: Me & Goji, 2008
List of Tables
Table 2.1: US and foreign wheat prices ($ per metric ton), 2003-2009
Table 3.2: Bakery and cereals market value by category ($m), 2004-2012
Table 3.3: Value of the bakery and cereals market in Europe and the US
($m), 2004-2012
Table 3.4: Market value ($m) and CAGR, by country, 2008
Table 3.5: Top 5 bakery and cereals companies in each region, market
share, %, 2005
Table 5.6: Percentage of types of innovation within innovative bakery and
cereals, 2005-2008
Table 5.7: Top 20 product tags on new product packaging, % of all bakery
and cereals products launched, 2005-2008
Table 5.8: Top 20 product flavors on new product packaging, % of all
bakery and cereals products launched, 2005-2008
Innovation and Market Drivers in Bakery and Cereals: Fast growth markets and strategies for adding value published by Business Insights in May 31, 2009. This report consists of 104 pages and the price starts from US $ 2875.
