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Social Media Market, 2012-2016

Abstract

Social Media services are used both by consumers and businesses to build communities and interact with their contacts through textual communication, media content sharing, and collaborative features.

This study looks at: Enterprise and Consumer Social Media services. For each segment it provides:

  • Market Size
  • Installed Base & Revenue Market Share by Vendor
  • Four-Year Forecasts
  • Breakouts by Region and Business Size
  • Detailed market analysis, and latest market trends.

An in depth analysis of key market players: Atlassian, Badoo, Broadvision, Facebook, Google+ IBM, Jive, LinkedIn, Microsoft, MySpace, Salesforce, Socialtext, Telligent, Tencent Qzone, Twitter, Yammer, and Yelp.

This report is intended for Organizations, Vendors, Service Providers, and Investors who need to make informed decisions about the Social Media market.

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Table of Contents

SCOPE

METHODOLOGY

EXECUTIVE SUMMARY

CHAPTER ONE - MARKET ANALYSIS

  • 1.1 MARKET DEFINITION
  • 1.2 MARKET SEGMENTATION
  • 1.3 MARKET ANALYSIS
  • 1.4 ENTERPRISE SOCIAL MEDIA
    • 1.4.1 ENTERPRISE SOCIAL MEDIA MARKET SHARE
    • 1.4.3 ENTERPRISE SOCIAL MEDIA FORECAST
    • 1.4.4 ENTERPRISE SOCIAL MEDIA INSTALLED BASE BY REGION
    • 1.4.5 ENTERPRISE SOCIAL MEDIA INSTALLED BASE BY BUSINESS SIZE
  • 1.5 CONSUMER SOCIAL MEDIA SERVICES
    • 1.5.1 CONSUMER SOCIAL MEDIA MARKET SHARE
    • 1.5.2 CONSUMER SOCIAL MEDIA MARKET FORECAST
    • 1.5.3CONSUMER SOCIAL MEDIA INSTALLED BASE BY REGION
    • 1.5.4 BUSINESS USE OF CONSUMER SOCIAL MEDIA
  • 1.6 SOCIAL MEDIA SURVEY RESULTS

CHAPTER TWO - LEADING VENDORS

  • ENTERPRISE SOCIAL MEDIA SERVICES
    • ATLASSIAN
    • BROADVISION
    • IBM
    • JIVE SOFTWARE
    • MICROSOFT CORPORATION
    • SALESFORCE.COM
    • SOCIALTEXT INC.
    • TELLIGENT SYSTEMS
    • YAMMER
  • CONSUMER SOCIAL MEDIA SERVICES
    • BADOO
    • FACEBOOK
    • GOOGLE
    • LINKEDIN
    • MYSPACE
    • TENCENT HOLDINGS LIMITED
    • TWITTER
    • YELP! INC.

LIST OF FIGURES

  • Figure 1: Social Media Usage Forecast, 2012-2016
  • Figure 2: Enterprise Social Media - IB Market Share by Vendor, 2012
  • Figure 3: Enterprise Social Media - Revenue Market Share by Vendor, 2012
  • Figure 4: Enterprise Social Media Market Revenue Forecast, 2012-2016
  • Figure 5: Enterprise Social Media Accounts by Region, 2012 & 2016
  • Figure 6: Enterprise Social Media Accounts by Business Size, 2012 & 2016
  • Figure 7: Consumer Social Media - IB Market Share by Vendor, 2012
  • Figure 8: Consumer Social Media IB by Region, 2012 & 2016
  • Figure 9: Social Media Usage Forecast, 2012-2016

LIST OF TABLES

  • Table 1: Worldwide Social Media Accounts and Users, 2012 - 2016
  • Table 2: Worldwide Social Media Accounts and Users, 2012-2016
  • Table 3: Worldwide Social Media Accounts, Enterprise vs. Consumer, 2012-2016
  • Table 4: Enterprise Social Media - Market Share by Vendor, 2012
  • Table 5: Enterprise Social Media Market IB and Revenue Forecast, 2012-2016
  • Table 6: Enterprise Social Media Installed Base Forecast, 2012-2016
  • Table 7: Consumer Social Media - Market Share by Vendor, 2012
  • Table 8: Consumer Social Media Market Installed Base, 2012-2016
  • Table 9: Consumer Social Media Business vs. Consumer Users, 2012-2016
  • Table 10: Time Spent Daily on Social Media Services, 2012.
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