2006 US Large Flat Panel TV Users Study: The Table of Contents on Analysis Report

Introduction

1-1Respondent' s age, gender, and family status
- Respondent' s gender
- Respondent' s age
- Family status
1-2Respondent' s annual household income and occupation
- Respondent' s annual household income
- Respondent' s occupation
1-3Situation of respondent' s residence
- Respondent' s area of residence
- Residence style
- Number of rooms
- Size of residence
1-4Respondent' s activities and the number of media owned
- Respondent' s hobbies/activities/MA
- Number of media owned: VHS tapes
- Number of media owned: DVDs
- Number of media owned: CDs
1-5Situation of TVs in a household
- Number of TV owned
- Type of TV by room type
- Years being used of TV by room type
- Size of TV by room type

2-1Motivations to purchase FPTV
- Motivations to purchase FPTV/MA
2-2Originally considered TV type, size, and manufacturers
- TV type considered originally/MA
- TV size considered originally /MA
- Reasons to consider the size/MA
2-3Information behavior
- Reference to purchase FPTV/MA
- Information looked up in internet/MA
2-4Respondent' s experience in the store
- Stores to check TVs/MA
- Store to purchase the FPTV
- Information to ask store assistant/MA
- Things that store assistant asked or explain to respondent/MA
- Satisfaction level on store assistant' s explanation
- Incentives offered at store/MA
- Purchased together with FPTV/MA
2-5Respondent' s budget set & enrollment of extended insuranace plan
- Had budget set or no
- Able to stay within budget set
- Enrollment of extended insurance plan
- Completion of user registration with manufacturer

3-1Important factors to purchase FPTV
- Important factors to purchase FPTV/MA
- The most important factor to purchase FPTV
3-2Important factors in detail
- Important factors on image quality/MA
- No1 important factor on image quality
- Important factors on display size & design/MA
- The most important factor on display size & design
- Important specifications/MA
- No1 important specifications
- Important factors on price and store assistant/MA
- The most important factor on price and store assistant
- Important factors on maker & brand/MA

4-1Brands' recognition & mindshare
- Brands to recognize/MA
- TV manufacturers considered originally /MA
4-2Brands' images
- TV manufacturer Evaluation /MA
- Brands that want to purchase in furture /MA

5-1Pesron to place and setup the FPTV
- Person to place TV/MA
- Person to setup TV and connected peripherals/MA
5-2Situation of FPTV installed room
- Installed room of FPTV
- Size of installed room
- Remodeling room for FPTV/MA
5-3Installation way & type of shelf or rack
- Installation way of FPTV
- Type of shelf or rack
5-4Devices connected to FPTV
- Devices connected to FPTV/MA
- Installation of home theater system
5-5Sources and contents viewed on FPTV
- Source of contents viewed on FPTV/MA
- Subscription of satellite TV
- Subscription of CATV
- Contents viewed on FPTV/MA
5-6Usage of FPTV
- Usage of FPTV/MA
- Total number of hours watching TV
- Specific functions used on FPTV/MA

6-1Satisfaction level of FPTV
- Satisfaction level of FPTV
- Satisfaction level of FPTV: Index Score
6-2Dissatisfied points & demands for improvement
- About the display/image quality/sound quality/MA
- About the functions/MA
- About the size and design/MA
- Operation and Usage & Other/MA
6-3Attitude toward new technologies
- Interests in home network system/MA
- Opinion about downloading videos via internet/MA

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