From January to October of 2012, China film industry gained the box office of RMB13.27 billion. Taking into account the contribution of the traditional Lunar New Year holiday, China's film box office throughout 2012 is expected to reach RMB15.6 billion. The future Chinese film market will maintain a growth rate of about 20%.
In 2012, China increases additional quota of 14 profit-sharing imported films based on the original quota of 20 per year. The new quota stimulates the domestic box office, but exerts a great impact on the domestic films. During the first three quarters of 2012, among the films with the box office of more than RMB400 million, imported blockbusters showed obvious advantages; especially, imported films accounted for 75% of all the films with the box office of more than RMB700 million, and contributed 82.6% to the total box office.
Under the premise of unchanged policies on the qualifications for distributing profit-sharing imported films, China Film Group and Huaxia will continue to monopolize the market of imported film distribution. At the same time, due to the strong demand for high-quality films, blockbuster publishers have enjoyed bigger bargaining power. In November 2012, five major distribution companies, namely China Film Group, Huayi Bros, Enlight Media, Bona and SMI, suggested cinema chains to raise the income-sharing proportion of the box office to 45%, covering 9 films launched in the Lunar New Year holiday.
Eight major cinema chains monopolize the film screening field. In the first three quarters of 2012, Wanda, China Film Group SMI, China Film South Cinema Circuit, Guangdong Dadi, Shanghai United Circuit, Jinyi Zhujiang Movie Circuit, Beijing New Film Association and Zhejiang Time Cinema achieved the total box office of RMB8.628 billion, with CR8 of 70.83%. Wanda's "cinema + commercial complex" development model represented apparent advantages. The quarterly box office difference between Wanda and eight major cinema chains rose from RMB154 million in 2012 to RMB302 million in the first three quarters of 2012.