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China B2C Online Shopping Industry Report, 2013-2016

In 2008-2012, Chinese online shopping market size ascended from RMB128.2 billion to RMB1,303.0 billion at the CAGR of 78.6%. In H1 2013, the market valued RMB789.21 billion, up 41.2% year on year. Wherein, the B2C (Business to Customer) market scale hit RMB227.86 billion, accounting for 35.2% of the total online shopping market size.

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From the perspective of B2C shopping websites, Tmall (53.68%), Jingdong (17.10%), Suning.com (4.74%), Amazon China (2.72 %) and Yihaodian (2.47%) were the top 5 companies by share in Chinese B2C online shopping market in 2012. Although the competition pattern of the B2C market is bound to evolve over time, the B2C platform Tmall and the proprietary B2C website Jingdong will still occupy the leading positions firmly in the short term; however, the market share of other B2C websites will change with product strategy direction, marketing promotion and customer relationship management.

With the improvements in income and living standards, Chinese online shoppers emphasize the quality of goods more than before. Compared with C2C, B2C offers better credibility and quality assurance for online shoppers. In the future, the Chinese B2C market size will see a higher growth rate than C2C online shopping market, accounting for more shares in the online shopping market.

The report covers the followings:

  • Overview of B2C online shopping industry (definition, classification, system platform, cost structure, profit model)
  • Chinese online shopping market environments (including number of netizens and online shoppers, features of online shoppers, online shopping logistics industry, and related policies)
  • B2C online shopping market (including Chinese online shopping market, B2C online and mobile shopping market, industry financing, competition landscape, etc.)
  • Market situation, market size, competition pattern and so forth of B2C online shopping market segments (including apparel, footwear and bag B2C market, digital home appliance B2C market, pharmaceutical cosmetics B2C market, food and gift B2C market, maternal and baby B2C market)
  • Operation and development strategy (embracing procurement, price, promotion, market promotion, supply chain management, etc.) of B2C shopping websites (including seven integrated B2C websites, six apparel, footwear and bag B2C websites, five digital home appliance B2C websites, three pharmaceutical cosmetics B2C websites, three food and gift B2C websites and four maternal and baby B2C websites)

Table of Contents

1 Overview of B2C Online Shopping Industry

  • 1.1 Definition and Classification
    • 1.1.1 Definition
    • 1.1.2 Classification
  • 1.2 Cost Structure
  • 1.3 Profit Model

2 Chinese Online Shopping Market Environments

  • 2.1 Number of Netizens and Online Shoppers
  • 2.2 Features of Online Shoppers
    • 2.2.1 Gender Structure
    • 2.2.2 Age Structure
    • 2.2.3 Educational Structure
    • 2.2.4 Occupational Structure
    • 2.2.5 Income Structure
    • 2.2.6 Urban and Rural Structure
  • 2.3 Online Shopping Logistics Industry
    • 2.3.1 Market Size
    • 2.3.2 Characteristics
  • 2.4 Related Policies

3 B2C Online Shopping Market

  • 3.1 Market Situation
    • 3.1.1 Global Market
    • 3.1.2 Chinese Market
    • 3.1.3 Characteristics of Chinese's B2C Market, H1 2013
  • 3.2 Market Size
    • 3.2.1 Online Shopping Market Size
    • 3.2.2 B2C Online Shopping Market Size
    • 3.2.3 Mobile Shopping Market Size
  • 3.3 Financing
  • 3.4 Competition Pattern
    • 3.4.1 Market Share of Websites
    • 3.4.2 Market Segments
    • 3.4.3 Regional Market
  • 3.5 Development Trend

4 Comprehensive B2C Market and Websites

  • 4.1 Comprehensive B2C Market
  • 4.2 Tmall (Taobao Mall)
    • 4.2.1 Profile
    • 4.2.2 Operating Performance
    • 4.2.3 Business Model
    • 4.2.4 Profit Model
    • 4.2.5 Tmall Mobile
    • 4.2.6 Transfer to Social Commerce
    • 4.2 Jingdong (JD.com)
    • 4.2.1 Profile
    • 4.2.2 Operating Performance
    • 4.2.3 Financing
    • 4.2.4 Business Model
    • 4.2.5 Profit Model
  • 4.3 Suning.com
    • 4.3.1 Profile
    • 4.3.2 Operating Performance
    • 4.3.3 Business Model
  • 4.4 Amazon China (amazon.cn)
    • 4.4.1 Profile
    • 4.4.2 Operating Performance
    • 4.4.3 Core Competence
    • 4.4.4 Open Platform
  • 4.5 Yihaodian (yhd.com)
    • 4.5.1 Profile
    • 4.5.2 Operating Performance
    • 4.5.3 Business Model
  • 4.6 Dangdang.com
    • 4.6.1 Profile
    • 4.6.2 Revenue Mode
    • 4.6.3 Operating Performance
    • 4.6.4 Revenue Structure
    • 4.6.5 Operating Expenses
    • 4.6.6 Clients and Orders
  • 4.7 Tencent E-commerce
    • 4.7.1 Profile
    • 4.7.2 Operating Performance
    • 4.7.3 Strategy Safari
  • 4.8 M18
    • 4.8.1 Profile
    • 4.8.2 Operating Performance

5 Apparel, Footwear and Bag B2C Market and Websites

  • 5.1 Apparel, Footwear and Bag B2C Market
    • 5.1.1 Market Size
    • 5.1.2 Competition Pattern
    • 5.1.3 Business Model
  • 5.2 VANCL
    • 5.2.1 Profile
    • 5.2.2 Operating Performance
    • 5.2.3 Development Strategy
  • 5.3 Vipshop.com
    • 5.3.1 Profile
    • 5.3.2 Operating Performance
    • 5.3.3 Operating Expenses
    • 5.3.4 Clients and Orders
    • 5.3.5 Business Model
  • 5.4 Moonbasa
    • 5.4.1 Profile
    • 5.4.2 Operating Performance
    • 5.4.3 Financing
    • 5.4.4 Business Model
  • 5.5 Masa Maso
    • 5.5.1 Profile
    • 5.5.2 Operating Performance
    • 5.5.3 Business Model
  • 5.6 OkBuy
    • 5.6.1 Profile
    • 5.6.2 Operating Performance
    • 5.6.3 Business Model
  • 5.7 Mbaobao
    • 5.7.1 Profile
    • 5.7.2 Operating Performance
    • 5.7.3 Business Model

6 Digital Home Appliance B2C Market and Websites

  • 6.1 Digital Home Appliance B2C Market
    • 6.1.1 Business Model
    • 6.1.2 Market Size
    • 6.1.3 Competition Pattern
  • 6.2 Yi Xun
    • 6.2.1 Profile
    • 6.2.2 Operating Performance
    • 6.2.3 Logistics Construction
  • 6.3 Newegg China
    • 6.3.1 Profile
    • 6.3.2 Operating Performance
  • 6.4 coo8.com
    • 6.4.1 Profile
    • 6.4.2 Operating Performance
    • 6.4.3 Development Strategy
  • 6.5 139shop.com
    • 6.5.1 Profile
    • 6.5.2 Operating Performance
    • 6.5.3 Business Model
  • 6.6 Lusen.com
    • 6.6.1 Profile
    • 6.6.2 Operating Performance

7 Pharmaceutical Cosmetics B2C Market and Websites

  • 7.1 Pharmaceutical B2C Market
    • 7.1.1 Market Situation
    • 7.1.2 Market Size
  • 7.2 Cosmetics B2C Market
    • 7.2.1 Market Situation
    • 7.2.2 Market Size
    • 7.2.3 Business Model
  • 7.3 jxdyf.com
    • 7.3.1 Profile
    • 7.3.2 Operating Performance
  • 7.4 Lefeng.com
    • 7.4.1 Profile
    • 7.4.2 Operating Performance
    • 7.4.3 Business Model
  • 7.5 Jumei.com
    • 7.5.1 Profile
    • 7.5.2 Operating Performance
    • 7.5.3 Development Strategy

8 Food and Gift B2C Market and Websites

  • 8.1 Food and Gift B2C Market
  • 8.2 WoMai
    • 8.2.1 Profile
    • 8.2.2 Operating Performance
    • 8.2.3 Business Model
  • 8.3 Yesmywine.com
    • 8.3.1 Profile
    • 8.3.2 Operating Performance
    • 8.3.3 Business Model
  • 8.4 Kadang.com
    • 8.4.1 Profile
    • 8.4.2 Operating Performance

9 Maternal and Baby B2C Market and Websites

  • 9.1 Maternal and Baby B2C Market
    • 9.1.1 Market Situation
    • 9.1.2 Market Size
  • 9.2 Redbaby
    • 9.2.1 Profile
    • 9.2.2 Operating Performance
  • 9.3 Leyou
  • 9.4 M6go
  • 9.5 Muyingzhijia

Selected Charts

  • B2C Industry Chain
  • Comparison between B2C Online Shopping and C2C Online Shopping
  • Classification of B2C Online Shopping Platforms and Representative Companies
  • Cost Structure of B2C Shopping Websites
  • Profit Model of B2C Online Shopping Websites
  • Number of Chinese Netizens and Internet Penetration Rate, 2008-2013
  • Number of Chinese Online Shoppers and Penetration Rate, 2008-2013
  • Gender Structure of Chinese Online Shoppers, 2009-2012
  • Age Structure of Chinese Online Shoppers, 2009-2012
  • Educational Structure of Chinese Online Shoppers, 2009-2012
  • Occupational Structure of Chinese Online Shoppers, 2009-2012
  • Income Structure of Chinese Online Shoppers, 2009-2012
  • Urban and Rural Structure of Online Shoppers, 2009-2012
  • Revenue and YoY Growth of Chinese Express Delivery Industry, 2008-2013
  • Major Policies on China Online Shopping Industry, 2007-2012
  • Global B2C E-commerce Market Size and YoY Growth, 2011-2016E
  • Global B2C E-commerce Market Size by Region, 2011-2016E
  • Global B2C E-commerce Market Share by Country, 2010-2016E
  • Number and YoY Growth of Chinese E-commerce Firms, 2008-2012
  • Chinese Online Shopping Market Size and YoY Growth, 2008-2016E
  • Proportion of Chinese Online Shopping Market Size in Total Retail Sales of Social Consumer Goods, 2008-2016E
  • Annual Per Capita Consumption and YoY Growth in Chinese Online Shopping Market, 2009-2016E
  • Chinese B2C Online Shopping Market Size and YoY Growth, 2008-2016E
  • Proportion of Chinese B2C and C2C Online Shopping Market Size, 2008-2016E
  • Chinese Mobile Shopping Market Size and YoY Growth, 2010-2016E
  • Proportion of Chinese PC and Mobile Terminal Shopping Market Size, 2010-2016E
  • Financing Cases of China B2C Online Shopping Industry, Jan.-Dec., 2012
  • Financing Cases of China B2C Online Shopping Industry, Jan.-Jun., 2013
  • Share of Websites in Chinese B2C Online Shopping Market, 2012
  • Size of Chinese B2C Online Shopping Market Segments, 2010-2016E
  • Top Ten Provinces in China Online Shopping Industry by Order Intake, 2012
  • Top Ten Provinces in China Online Shopping Industry by Order Intake Growth Rate, 2012
  • Sales Comparison between Comprehensive B2C Websites, 2008-2012
  • Sales Revenue and YoY Growth of Tmall, 2008-2016E
  • Sales Revenue of Tmall by Industry, 2011
  • Share of Tmall in Chinese B2C Online Shopping Market, 2008-2016E
  • Rates and Annual Fees of Tmall's Various Categories, 2012
  • Sales Revenue and YoY Growth of Jingdong, 2008-2016E
  • Share of Jingdong in Chinese B2C Online Shopping Market, 2008-2016E
  • Jingdong's Financing, 2007-2013
  • Revenue and YoY Growth of Suning Commerce, 2008-2016E
  • Revenue and YoY Growth of Suning.com, 2010-2016E
  • Share of Suning.com in Chinese B2C Online Shopping Market, 2010-2016E
  • Revenue and YoY Growth of Amazon, 2008-2016E
  • Net Income and YoY Growth of Amazon, 2008-2013E
  • Amazon's Gross Margin, 2009-2013
  • Revenue and YoY Growth of Amazon China, 2008-2016E
  • Share of Amazon China in Chinese B2C Online Shopping Market, 2010-2016E
  • Sales Revenue and YoY Growth of Yihaodian, 2008-2016E
  • Share of Yihaodian in Chinese B2C Online Shopping Market, 2008-2016E
  • Venture Capital Gained by Dangdang.com
  • Revenue and YoY Growth of Dangdang.com, 2008-2016E
  • Net Income and YoY Growth of Dangdang.com, 2008-2013
  • Dangdang.com's Gross Margin, 2008-2013
  • Share of Dangdang.com in Chinese B2C Online Shopping Market, 2008-2016E
  • Revenue of Dangdang.com by Product, 2008-2013
  • Operating Expense Structure of Dangdang, 2008-2012
  • Number of Dangdang.com's Active Users and Order Intake, 2010-2012
  • Quarterly Revenue of Tencent E-commerce, 2012-2013
  • Revenue and YoY Growth of Mecoxlane, 2008-2013
  • Sales Revenue and YoY Growth of M18, 2009-2013
  • Chinese Apparel, Footwear and Bag Online Shopping Market Size and YoY Growth, 2008-2016E
  • Product Market Share in Chinese Apparel, Footwear and Bag Online Shopping Market, 2012
  • Chinese Apparel, Footwear and Bag Online Shopping Market Structure, 2011-2016E
  • Chinese Apparel, Footwear and Bag B2C Market Size and YoY Growth, 2011-2016E
  • Chinese Footwear Online Shopping Market Size and YoY Growth, 2008-2016E
  • Product Market Share in Chinese Footwear Online Shopping Market, 2012
  • Share of Websites in Chinese Apparel, Footwear and Bag B2C Market, 2012
  • Share of Websites in Chinese Footwear B2C Market, 2012
  • Sales Revenue and YoY Growth of VANCL, 2008-2016E
  • Share of VANCL in Chinese B2C Online Shopping Market, 2008-2016E
  • Revenue and YoY Growth of Vipshop, 2009-2016E
  • Net Income and YoY Growth of Vipshop, 2009-2013
  • Vipshop's Gross Margin, 2009-2013
  • Share of Vipshop in Chinese B2C Online Shopping Market, 2009-2016E
  • Vipshop's Operating Cost Structure, 2009-2012
  • Number of Vipshop's Registered Users and Active Users, 2009-2012
  • Vipshop's Order Intake, 2009-2012
  • Sales Revenue and YoY Growth of Moonbasa, 2008-2016E
  • Investment Gained by Moonbasa and Related Strategic Decisions, 2007-2013
  • Sales Revenue and YoY Growth of OkBuy, 2009-2016E
  • Chinese Digital Home Appliance B2C Market Size and YoY Growth, 2010-2016E
  • Sales Comparison between Chinese Digital Home Appliance B2C Websites, 2008-2012
  • Share of Websites in Chinese Digital Home Appliance B2C Market, 2012
  • Share of Websites in Chinese Digital Home Appliance B2C Market, Q2 2013
  • Sales Revenue and YoY Growth of Yi Xun, 2008-2016E
  • Share of Yi Xun in Chinese B2C Online Shopping Market, 2008-2016E
  • Sales Revenue and YoY Growth of Newegg USA, 2008-2016E
  • Sales Revenue and YoY Growth of Newegg China, 2008-2016E
  • Share of Newegg China in Chinese B2C Online Shopping Market, 2008-2016E
  • Sales Revenue and YoY Growth of coo8, 2008-2016E
  • Share of coo8 in Chinese B2C Online Shopping Market, 2008-2016E
  • Co-partners of 139shop.com
  • Sales Revenue and YoY Growth of 139shop.com, 2008-2016E
  • Share of 139shop.com in Chinese B2C Online Shopping Market, 2008-2016E
  • Sales Revenue and YoY Growth of Lusen, 2008-2016E
  • Share of Lusen in Chinese B2C Online Shopping Market, 2008-2016E
  • Chinese Pharmaceutical B2C Market Size and YoY Growth, 2009-2016E
  • Chinese Cosmetics Online Shopping Market Size and YoY Growth, 2008-2016E
  • Chinese Cosmetics Online Shopping Market Structure, 2010-2016E
  • Chinese Cosmetics B2C Market Size and YoY Growth, 2010-2016E
  • Sales Revenue and YoY Growth of Lefeng, 2009-2016E
  • Share of Lefeng in Chinese Cosmetics B2C Market, 2010-2016E
  • Sales Revenue and YoY Growth of Jumei, 2011-2016E
  • Share of Jumei in Chinese Cosmetics B2C Market, 2011-2016E
  • Sales Revenue and YoY Growth of WoMai, 2010-2016E
  • Venture Capital Gained by Yesmywine
  • Sales Revenue and YoY Growth of Yesmywine, 2008-2016E
  • Chinese Maternal and Baby Online Shopping Market Size and YoY Growth, 2010-2016E
  • Chinese Maternal and Baby B2C Market Size and YoY Growth, 2011-2016E
  • Share of Websites in Chinese Maternal and Baby B2C Market, H1 2012
  • Venture Capital Gained by Redbaby
  • Sales Revenue and YoY Growth of Redbaby, 2008-2016E
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