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China Jewelry Industry Report, 2012-2013

Abstract

In 2012, affected by the European sovereign debt crisis and the sluggish economic development, the demand in the global jewelry industry grew slowly, and China jewelry industry was also influenced. In 2012, the sales volume of China jewelry industry only grew by 19% year on year, much lower than 40.7% in 2011. Specifically, the consumption growth of gold, silver, platinum and diamond jewelry was slowing down, even saw negative growth.

Gold Jewelry. In China, the gold jewelry consumption accounts for about 50% of the total jewelry consumption. The consumption of gold jewelry in China amounted to 502.75 tons in 2012, up 10.09% year on year, lower than 27.88% in 2011. Chinese consumers are interested in pure gold and solid gold, and also like K gold jewelry in recent years.

Diamond Jewelry. Diamond jewelry is mainly used in the wedding market, in which diamond rings account for 70% of the total diamond jewelry consumption. Due to the lack of resources, China relies on the import of diamond raw materials. However, the import value and volume fell by 6.36% and 2.03% respectively in 2012. Currently, the consumers of diamond jewelry in China are mainly in Beijing, Shanghai, Guangzhou and other first-tier cities, and the consumption is expected to extend to second and third-tier cities gradually.

With the entering of overseas and Hong Kong brands, the competition in China jewelry industry has gradually intensified. In addition to brands and design styles, terminal sales networks have become the focus that jewelry retailers compete for. A growing number of jewelry companies are making use of expansion to control terminal marketing networks firmly, and then grasp the sales initiative in order to obtain higher profits.

Lao Feng Xiang is the largest jewelry retailer in Mainland China, established in 1848. Its channel network is at the leading level in the industry. It had owned 2,015 self-operated and wholesale outlets by the end of 2011, far more than other enterprises. In its sales channels, distributors and franchisees occupy the high proportions of 60% and 30% respectively. In the future, Lao Feng Xiang will accelerate the development pace of franchise stores. It plans to increase about 120 new franchise stores each year during 2013-2015. Meanwhile, Lao Feng Xiang is expanding overseas markets. Lao Feng Xiang opened its first overseas franchise store in Sydney in August 2012, and intends to explore the markets in Hong Kong, Macao, Europe and America in the future.

As a Hong Kong jewelry retailer, Chow Tai Fook was founded in 1929 and entered Mainland Chinese in 1998. Now, it has surpassed Lao Feng Xiang to acquire the highest market share in Mainland China. In terms of sales channels, Chow Tai Fook mainly has self-operated stores and franchise stores. In H1 FY2013 (from Apr 1 to Sep 30, 2012), Chow Tai Fook opened 101 retail outlets in Mainland China. As for the expansion in Mainland China, it focuses on second, third and fourth-tier cities. In H1 FY2013, 40.6% of the new retail outlets were located in second-tier cities, 53.5% in third and fourth-tier cities.

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The report includes the following aspects:

  • Overview, influencing factors and development trends of China jewelry industry;
  • Raw material procurement, production, processing, market size, consumption structure, import and export as well as competition patterns of China jewelry industry;
  • Raw material supply and demand, prices and consumption of gold, platinum, diamond, pearl and other types of jewelry in China;
  • Development of the jewelry industry in major regions of China;
  • Major jewelry sales channels in China;
  • Revenue, profit, gross margin, network expansion and development strategies of major jewelry retailers in Hong Kong and Mainland China.

Table of Contents

1. Overview of Jewelry

  • 1.1 Definition and Classification
  • 1.2 Industry Chain
  • 1.3 Industrial Characteristics

2. Status Quo of China Jewelry Industry

  • 2.1 Status Quo
  • 2.2 Development Potential
  • 2.3 Influencing Factors
    • 2.3.1 Favorable Factors
    • 2.3.2 Adverse Factors
  • 2.4 Development Trend
    • 2.4.1 Materials
    • 2.4.2 Consumption

3. Chinese Jewelry Market

  • 3.1 Production and Processing
    • 3.1.1 Raw Material Procurement
    • 3.1.2 Production Base
  • 3.2 Marketing
    • 3.2.1 Market Scale
    • 3.2.2 Consumption Structure
    • 3.2.3 Import & Export
  • 3.3 Competition Pattern
    • 3.3.1 Ranking
    • 3.3.2 Market Share
    • 3.3.3 Operational Indicators

4. Jewelry Market Segments in China

  • 4.1 Gold Jewelry
    • 4.1.1 Output
    • 4.1.2 Consumption
    • 4.1.3 Market
    • 4.1.4 Price
  • 4.2 Platinum Jewelry
    • 4.2.1 Global Supply and Demand
    • 4.2.2 Demand in China
    • 4.2.3 Market
  • 4.3 Diamond Jewelry
    • 4.3.1 Import & Export
    • 4.3.2 Supply & Demand
    • 4.3.3 Diamond Jewelry Market
  • 4.4 Pearl Jewelry
    • 4.4.1 Supply & Demand
    • 4.4.2 Market
  • 4.5 Jade Jewelry
  • 4.6 Silver Jewelry
    • 4.6.1 Supply & Demand
    • 4.6.2 Market

5. Regional Jewelry Markets in China

  • 5.1 Regional Pattern
  • 5.2 Main Regions
    • 5.2.1 Guangdong
    • 5.2.2 Shanghai
    • 5.2.3 Beijing
    • 5.2.4 Shandong
    • 5.2.5 Yunnan

6. Jewelry Sales Modes and Channels in China

  • 6.1 Sales Modes
    • 6.1.1 Overview
    • 6.1.2 Sales Modes of Key Companies
  • 6.2 Sales Channels
    • 6.2.1 Overview
    • 6.2.2 Stores
    • 6.2.3 Internet

7. Key Jewelry Enterprises in Hong Kong

  • 7.1 Chow Tai Fook Jewellery Group Limited
    • 7.1.1 Profile
    • 7.1.2 Operation
    • 7.1.3 Sales Network
  • 7.2 Chow Sang Sang Holding International Ltd.
    • 7.2.1 Profile
    • 7.2.2 Operation
    • 7.2.3 Sales Network
  • 7.3 Luk Fook Holdings (International) Limited
    • 7.3.1 Profile
    • 7.3.2 Operation
    • 7.3.3 Sales Network
  • 7.4 Tse Sui Luen Jewellery (International) Limited
    • 7.4.1 Profile
    • 7.4.2 Operation
  • 7.5 Emperor Watch & Jewellery Ltd.
    • 7.5.1 Profile
    • 7.5.2 Operation
    • 7.5.3 Sales Network

8. Key Jewelry Enterprises in Mainland China

  • 8.1 Lao Feng Xiang Co., Ltd.
    • 8.1.1 Profile
    • 8.1.2 Operation
    • 8.1.3 Sales Network
    • 8.1.4 Development Strategy
  • 8.2 Shanghai Yuyuan Tourist Mart Co., Ltd.
    • 8.2.1 Profile
    • 8.2.2 Operation
    • 8.2.3 Sales Mode
  • 8.3 Zhejiang Ming Jewelry Co., Ltd.
    • 8.3.1 Profile
    • 8.3.2 Operation
    • 8.3.3 Sales Network
  • 8.4 Eastern Gold Jade Co., Ltd.
    • 8.4.1 Profile
    • 8.4.2 Operation
    • 8.4.3 Sales Mode
    • 8.4.4 Competitive Advantage
    • 8.5 Goldleaf Jewelry Co., Ltd.
    • 8.5.1 Profile
    • 8.5.2 Operation
    • 8.5.3 Sales Network
  • 8.6 Guangdong CHJ Industry Co., Ltd.
    • 8.6.1 Profile
    • 8.6.2 Operation
    • 8.6.3 Sales Network
    • 8.6.4 Development Strategy

Selected Charts

  • Jewelry Industry Chain
  • Growth Rate of Retail Sales in Wholesale and Retail Industries above Limits in China, 2007-2012
  • Market Demand Structure of Jewelry in China
  • China's Per Capita GDP, 2000-2012
  • Per Capita Disposable Income of China's Urban and Rural Residents, 2006-2015
  • Wedding Consumption Structure in China
  • Number of Marriage Registers in China, 2006-2012
  • Precious Metal Trading Volume and Turnover in China, 2012
  • China's GDP Growth Rate, 2006-2015
  • Average Wage of Workers in China, 2002-2011
  • Main Jewelry Processing & Trading Bases in China
  • Special Gems and Jewelry Industry Bases in China
  • Jewelry Sales in Mainland China, 2007-2012
  • Jewelry Sales in Hong Kong, 2007-2012
  • Jewelry Sales Growth Rate in Mainland China, 2011-2012
  • Jewelry Sales Growth Rate in Hong Kong, 2011-2012
  • Jewelry Consumption Structure in Major Countries, 2012
  • China's Jewelry Export Value, 2007-2012
  • Jewelry Brand Positioning in Chinese Market
  • Major Jewelry Brands in China
  • Ranking in Jewelry Industry by Brand Value, 2012
  • Market Share of Jewelry Retailers in China, 2011
  • Market Share of Jewelry Retailers in Mainland China, 2011
  • Comparison of Major Jewelry Retailers in China by Revenue Growth Rate, 2011
  • Comparison of Major Jewelry Retailers in China by Gross Margin, 2011
  • Comparison of Major Jewelry Retailers in China by Same-store Growth, 2009-2013
  • Comparison of Major Jewelry Retailers in China by Network Expansion Growth Rate, 2009-2013
  • Comparison of Major Jewelry Retailers in China by Self-operated Store Revenue, 2009-2011
  • China's Gold Output, 2007-2012
  • Gold Consumption in China, 2007-2012
  • Gold Consumption Structure in China, 2012
  • Gold Jewelry Consumption in China, 2007-2012
  • Gold Spot Closing Price in China (Au9995), 2011-2013
  • Gross Margin of Gold Jewelry of Jewelry Retailers in China, 2011-2012
  • Global Platinum Demand and Consumption, 2002-2011
  • Global Platinum Supply (by Region), 2011
  • Global Platinum Demand (by Region), 2011
  • Global Platinum Demand (by Application), 2011
  • Platinum Demand in China, 2002-2011
  • Platinum Demand in China (by Application), 2011
  • Platinum Jewelry Demand in China and the World, 2002-2011
  • Average Spot Price of Platinum (Pt9995) in China, 2011-2013
  • Diamond Import Volume and Value in China, 2005-2012
  • International Market Price of Diamond, 2007-2013
  • China's Pearl Output, 2005-2012
  • Transaction Volume of the Latest Sessions of the Union of Myanmar, Jewelry Fair
  • Global Silver Demand, 2001-2011
  • Global Silver Demand Structure, 2011
  • Silver Spot Closing Price in China, 2011-2013
  • Demand of Global Jewelry for Silver, 2001-2011
  • Major Silver Jewelry Brands in China
  • Jade Jewelry Sales in Yunnan, 2008-2012
  • Proportion of Self-operated Stores of Major Jewelers in China, 2012
  • Comparison of Major Jewelry Retailers in China by Store Network
  • Share of Jewelry Sales Channels in China, 2012
  • Revenue and Net Income of Chow Tai Fook, FY2009-FY2013
  • Revenue of Chow Tai Fook by Region, H1 FY2013
  • Revenue of Chow Tai Fook by Product, H1 FY2013
  • Gross Margin of Chow Tai Fook, FY2009-FY2013
  • Revenue of Chow Tai Fook by Sales Mode, H1 FY2013
  • Outlet Distribution of Chow Tai Fook, FY2012-FY2013
  • Retail Network of Chow Tai Fook, FY2012-FY2013
  • Revenue and Net Income of Chow Sang Sang, 2008-2012
  • Gross Margin of Chow Sang Sang, 2008-2012
  • Revenue of Chow Sang Sang by Business, 2008-2012
  • Revenue of Chow Sang Sang by Region, 2008-2011
  • Per Customer Transaction of Chow Sang Sang, 2010-2012
  • Number of Jewelry Retail Outlets of Chow Sang Sang (by Region), 2007-2012
  • Revenue and Net Income of Luk Fook, FY2008-FY2013
  • Gross Margin of Luk Fook, FY2008-FY2013
  • Revenue of Luk Fook by Business, H1 FY2013
  • Revenue of Luk Fook by Region, FY2009-FY2013
  • Per Customer Transaction of Luk Fook, FY2011-FY2013
  • Number of Stores of Luk Fook by Region, FY2010-FY2013
  • Revenue and Net Income of Tse Sui Luen Jewellery, FY2008-FY2013
  • Gross Margin of Tse Sui Luen Jewellery, FY2008-FY2013
  • Revenue and Net Income of Emperor Watch & Jewellery, 2008-2012
  • Gross Margin of Emperor Watch & Jewellery, 2008-2012
  • Revenue of Emperor Watch & Jewellery by Region, 2008-2012
  • Revenue of Emperor Watch & Jewellery by Product, 2008-2011
  • Number of Stores of Emperor Watch & Jewellery, 2009-2012
  • Revenue and Gross Margin of Lao Feng Xiang, 2007-2012
  • Top 5 Clients of Lao Feng Xiang, 2011-2012
  • Revenue and Gross Margin of Main Products of Lao Feng Xiang, 2011-2012
  • Sales Proportion of Pure Gold and Gold of Major Jewelers, 2010-2011
  • Sales Volume of Four New Product Series of Lao Feng Xiang, 2007-2011
  • Revenue of Lao Feng Xiang in Overseas Markets, 2009-2012
  • Brand Value of Lao Feng Xiang, 2006-2012
  • Proportion of Marketing Costs of Lao Feng Xiang in Revenue, 2008-2012
  • Revenue and Gross Margin of Shanghai Yuyuan Tourist Mart, 2007-2012
  • Revenue and Gross Margin of Shanghai Yuyuan Tourist Mart by Business, 2011-2012
  • Revenue and Net Income of Zhejiang Ming Jewelry, 2008-2012
  • Gross Margin of Zhejiang Ming Jewelry, 2008-2012
  • Revenue and Gross Margin of Main Products of Zhejiang Ming Jewelry, 2011-2012
  • Platinum Jewelry Sales Volume of Zhejiang Ming Jewelry, 2008-2011
  • Proportion of Platinum Jewelry Trading Volume of Zhejiang Ming Jewelry in the Total Platinum Trading Volume at Gold Exchange, 2008-2011
  • Top 5 Clients of Zhejiang Ming Jewelry, 2011-2012
  • Sales Structure of Zhejiang Ming Jewelry by Region
  • Revenue of Zhejiang Ming Jewelry by Region, 2009-2012
  • Number of Stores of Zhejiang Ming Jewelry, 2008-2011
  • Revenue and Gross Margin of Zhejiang Ming Jewelry by Sales Channel, 2011-2012
  • Revenue and Gross Margin of Eastern Gold Jade, 2009-2012
  • Revenue and Gross Margin of Eastern Gold Jade by Product, 2011-2012
  • Revenue of Eastern Gold Jade by Region, 2011-2012
  • Development Course of Goldleaf Jewelry
  • Revenue and Net Income of Goldleaf Jewelry, 2009-2012
  • Revenue and Gross Margin of Goldleaf Jewelry by Product, 2011-2012
  • Revenue of Goldleaf Jewelry by Region, H1 2012
  • Top 5 Clients of Goldleaf Jewelry, 2011-2012
  • Number of Stores of Goldleaf Jewelry by Type, 2011-2012
  • Revenue and Net Income of Guangdong CHJ Industry, 2008-2012
  • Gross Margin of Guangdong CHJ Industry, 2008-2012
  • Revenue and Gross Margin of Guangdong CHJ Industry by Product, 2011-2012
  • Revenue of Guangdong CHJ Industry by Region, 2011-2012
  • Revenue and Gross Margin of Guangdong CHJ Industry by Sales Channel, 2011-2012
  • Number of Stores of Guangdong CHJ Industry, 2008-2015

Related Companies

  • Guangming Group Furniture Co.,Ltd.(000587.SZ)
  • Guangdong Chj Industry Co.,Ltd.(002345.SZ)
  • Zhejiang Ming Jewelry Co.,Ltd.(002574.SZ)
  • Eastern Gold Jade Co., Ltd.(600086.SH)
  • Lao Feng Xiang Co.,Ltd.(600612.SH)
  • Shanghai Yuyuan Tourist Mart Co.,Ltd.(600655.SH)
  • Chow Sang Sang Holdings International Limited(00116.HK)
  • Tse Sui Luen Jewellery (International) Limited(00417.HK)
  • Luk Fook Holdings (International) Limited(00590.HK)
  • Emperor Watch & Jewellery Limited(00887.HK)
  • Chow Tai Fook Enterprises Ltd.(01929.HK)
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