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China Sportswear Industry Report, 2011-2012

Abstract

With rising per capita disposable income, the demand for sportswear including sports shoes and garments among consumers is soaring in recent years. In 2011, the sportswear market size in China hit RMB124.7 billion.

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In Chinese sportswear market, international brands like Nike, Adidas, Kappa, Puma and FILA occupy high-end market, while medium-end market is dominated by domestic companies such as Anta and Li-Ning. In the below-200-yuan low-end consumer market, representatives consist of Xtep, PEAK, 361° and ERKE.

In China's sports shoe market , overseas brands cover Nike, Adidas, Puma, Reebok, FILA, Mizuno, UYBTO, Kappa , etc, and domestic ones comprise Li-Ning, Anta, Xtep, 361°, ERKE, PEAK, Jordan, Deerway and GRN. The high-end market is held by Nike, Adidas, Reebok, etc, and in the medium-end market, major players are Kappa and Li-Ning.

The report highlights the following aspects:

  • Development of Chinese sportswear Industry: status quo, market scale, operating mode, market segments, competition characteristics & pattern, development tendency, etc;
  • Leading Chinese sportswear businesses: operation and development of 14 key domestic enterprises including Li-Ning and Anta.

Li-Ning is the largest sportswear producer and seller in China, with the market share in China reaching 7.2% by sale in 2011. However, Li-Ning has seen decline in its business performance and been almost caught up by Anta in recent years. Although Li-Ning made efforts to control the expansion of retail outlets in 2011, it ranked the No.1 with retail outlets numbering 8,299.

Anta Sports has experienced the fastest development in recent years among its domestic counterparts, with the market share of 7.1% in China. The robust growth was mainly attributable to accurate price positioning of products as well as rapid expansion in the second-and third-tier cities.

Nike has long been maintaining its leading position in Chinese market. In FY2011, the Nike's revenue from Greater China harvested USD2.06 billion (RMB13.1 billion), just behind that each from North America and Western. Meanwhile, China is also the largest outsourcing and purchasing region for Nike.

Table of Contents

1. Evolution of China Sportswear Industry

  • 1.1 Development of China Sports Industry
  • 1.2 Status Quo of China Sportswear Industry

2. Prospect of China Sportswear Industry

  • 2.1 Potentiality
  • 2.2 Policy

3. Market Segments of Sportswear Industry

  • 3.1 Sports Footwear
  • 3.2 Sports Apparel
  • 3.3 Sports Accessories

4. Retail Pattern of Chinese Sportswear

  • 4.1 Retail Modes
  • 4.2 Retail Stores

5. Key Companies in Sportswear Industry

  • 5.1 Qiaodan
    • 5.1.1 Profile
    • 5.1.2 Operation
    • 5.1.3 Main Business
    • 5.1.4 Gross Margin
    • 5.1.5 Sportswear Related Business
  • 5.2 TOREAD
    • 5.2.1 Profile
    • 5.2.2 Operation
    • 5.2.3 Main Business
    • 5.2.4 Gross Margin
    • 5.2.5 Sportswear Related Business
  • 5.3 Li-Ning
    • 5.3.1 Profile
    • 5.3.2 Operation
    • 5.3.3 Main Business
    • 5.3.4 Gross Margin
    • 5.3.5 Sportswear Related Business
  • 5.4 ERKE
    • 5.4.1 Profile
    • 5.4.2 Operation
    • 5.5 Anta
    • 5.5.1 Profile
    • 5.5.2 Operation
    • 5.5.3 Main Business
    • 5.5.4 Gross Margin
    • 5.5.5 Sportswear Related Business
  • 5.6 Peak
    • 5.6.1 Profile
    • 5.6.2 Operation
    • 5.6.3 Main Business
    • 5.6.4 Gross Margin
    • 5.6.5 Sportswear Related Business
  • 5.7 361 Degrees
    • 5.7.1 Profile
    • 5.7.2 Operation
    • 5.7.3 Main Business
    • 5.7.4 Gross Margin
    • 5.7.5 Sportswear Related Business
  • 5.8 XTEP
    • 5.8.1 Profile
    • 5.8.2 Operation
    • 5.8.3 Main Business
    • 5.8.4 Gross Margin
    • 5.8.5 Sportswear Related Business
  • 5.9 China Dongxiang
    • 5.9.1 Profile
    • 5.9.2 Operation
    • 5.9.3 Main Business
    • 5.9.4 Gross Margin
    • 5.9.5 Sportswear Related Business
  • 5.10 Exceed
    • 5.10.1 Profile
    • 5.10.2 Operation
    • 5.10.3 Main Business
    • 5.10.4 Gross Margin
    • 5.10.5 Sportswear Related Business
  • 5.11 Meike
    • 5.11.1 Profile
    • 5.11.2 Operation
    • 5.11.3 Main Business
    • 5.11.4 Gross Margin
    • 5.11.5 Sportswear Related Business
  • 5.12 GRN
    • 5.12.1 Profile
    • 5.12.2 Operation
    • 5.12.3 Main Business
    • 5.12.4 Gross Margin
    • 5.12.5 Sportswear Related Business
  • 5.13 NIKE
    • 5.13.1 Profile
    • 5.13.2 Operation
    • 5.13.3 NIKE in China
  • 5.14 ADIDAS
    • 5.14.1 Profile
    • 5.14.2 Operation
    • 5.14.3 Main Business
    • 5.14.4 ADIDAS in China

Selected Charts

  • Sports Consumption of Urban and Rural Residents
  • Market Size of China Sportswear Industry, 2006-2011
  • Market Distribution of China Sportswear Industry by Product Category, 2011
  • Market Distribution of China Sportswear Industry by Brand,2011
  • Income of Urban and Rural Residents, 2011
  • Income and Living Consumption of Chinese Rural Households, 2010 and 2011
  • Annual Per Capita Expenditure of Urban Households on Education, Culture, Sports and Entertainment in China
  • Opinions of the State Council on Accelerating Development of Sports Industry
  • Market Size of Chinese Sports Footwear Industry, 2006-2011
  • Major Brands in Chinese Sports Shoes Market
  • Competition among Major Sports Shoes Brands in China
  • Market Size of China Sports Apparel Industry, 2006-2011
  • Major Brands in Chinese Sportswear Market
  • Market Size of China Sports Accessories Industry, 2006-2011
  • Number of Retail Stores of Chinese Sports Accessories Enterprises, 2011
  • Revenue and Net Income of Qiaodan, 2008-2011H1
  • Revenue Breakdown of Qiaodan by Product, 2008-2011H1
  • Sales Volume of Qiaodan by Product, 2008-2011H1
  • Revenue Breakdown of Qiaodan by Region, 2008-2011H1
  • Gross Margin of Main Products of Qiaodan, 2009-2011
  • Number of Qiaodan's Retail Stores, 2006-2011
  • Revenue and Net Income of Toread, 2007-2011
  • Revenue Breakdown of Toread by Product, 2009-2011
  • Revenue Structure of Toread by Product, 2009-2011
  • Revenue Breakdown of Toread by Region, 2009-2011
  • Revenue Structure of Toread by Region, 2009-2011
  • Gross Margin of Main Products of Toread, 2007-2011
  • Number of Toread's Retail Stores, 2007-2011
  • Number of Toread's Informatized Retail Stores, 2009-2011
  • Main Brand Structure of Toread
  • Revenue and Net Income of Li-Ning, 2007-2011
  • Revenue Breakdown Li-Ning by Product,2009-2011
  • Revenue Structure of Li-Ning by Product,2009-2011
  • Revenue Breakdown of Li-Ning by Region, 2009-2011
  • Revenue Structure of Li-Ning by Region, 2009-2011
  • Gross Margin of Main Products of Li-Ning, 2007-2011
  • Distribution of Li-Ning's Retail Stores in China, 2011
  • Number of Outlets of Li Ning, 2007-2011
  • Number of ERKE's Outlets, 2006-2011
  • Revenue and Net Income of ANTA, 2007-2011
  • Revenue Breakdown of ANTA by Product,2009-2011
  • Revenue Structure of ANTA by Product,2009-2011
  • Revenue Breakdown of ANTA by Region, 2009-2011
  • Revenue Structure of ANTA by Region, 2009-2011
  • Gross Margin of Main Products of ANTA, 2007-2011
  • Distribution of Anta's Retail Stores in China, 2011
  • Area of Anta's Retail Stores, 2007-2011
  • Number of Anta's Retail Stores, 2006-2011
  • Revenue and Net Income of PEAK, 2007-2011
  • Revenue Breakdown of PEAK by Product,2009-2011
  • Revenue Structure of PEAK by Product,2009-2011
  • Revenue Breakdown of PEAK by Region, 2009-2011
  • Revenue Structure of PEAK by Region, 2009-2011
  • Gross Margin of Main Products of PEAK, 2007-2011
  • Number of PEAK's Retail Stores, 2007-2011
  • Total Sales Area and Average Area of PEAK's Retail Stores, 2009-2011
  • Sales Volume and ASP of Sports Shoes of PEAK, 2007-2011
  • Sales Volume and ASP of Sports Apparel of PEAK, 2007-2011
  • Revenue and Net Income of 361 Degrees, FY2006-FY2011
  • Revenue Breakdown of 361 Degrees by Product,FY2009-FY2011
  • Revenue Structure of 361 Degrees by Product,FY2009-FY2011
  • Revenue Breakdown of 361 Degrees by Region, FY2009-FY2011
  • Revenue Structure of 361 Degrees by Region, FY2009-FY2011
  • Gross Margin of Main Products of 361 Degrees, FY2008-FY2011
  • Number of 361 Degrees' Retail Outlets, 2007-2011
  • Retail Outlet Distribution of 361 Degrees by Region, 2011
  • Sales Volume and ASP of Sports Shoes of 361 Degrees, 2008-2011
  • Sales Volume and ASP of Sports Apparel of 361 Degrees, 2008-2011
  • Revenue and Net Income of XTep, 2007-2011
  • Revenue Breakdown of XTep by Product,2009-2011
  • Revenue Structure of XTep by Product,2009-2011
  • Revenue Breakdown of XTep by Region, 2009-2011
  • Revenue Structure of XTep by Region, 2009-2011
  • Gross Margin of Main Products of XTep, 2007-2011
  • Number of XTep' Retail Outlets, 2007-2011
  • Total Sales Area and Average Area of XTep, 2008-2011
  • Sales Volume and ASP of Sports Shoes of XTep, 2007-2011
  • Sales Volume and ASP of Apperal of XTep, 2007-2011
  • Revenue and Net Income of China Dongxiang, 2007-2011
  • Revenue Breakdown of China Dongxiang by Region, 2009-2011
  • Revenue Structure of China Dongxiang by Region, 2009-2011
  • Revenue Breakdown of China Segment of Dongxiang by Product,2009-2011
  • Revenue Structure of China Segment of Dongxiang by Product,2009-2011
  • Gross Margin of China Dongxiang and Main Products of Kappa, 2008-2011
  • Number of Retail Stores of China Dongxiang, 2007-2011
  • Sales Volume and ASP of Sports Shoes of Kappa China, 2007-2011
  • Sales Volume and ASP of Sports Apparel of Kappa China, 2007-2011
  • Revenue and Net Income of Exceed, 2007-2011
  • Revenue Breakdown of Exceed by Product,2009-2011
  • Revenue Structure of Exceed by Product,2009-2011
  • Gross Margin of Main Products of Exceed, 2007-2011
  • Number of Retail Stores of Exceed, 2008-2011
  • Footwear Output of Exceed, 2007-2011
  • Revenue and Net Income of Meike, 2007-2011
  • Revenue Breakdown of Meike by Region, 2009-2011
  • Revenue Structure of Meike by Region, 2009-2011
  • Revenue Breakdown of Meike by Product,2009-2011
  • Revenue Structure of Meike by Product,2009-2011
  • Gross Margin of Meike, 2007-2011
  • Distribution of Meike's Retail Stores in China, 2011
  • Number of Meike' Retail Outlets and Distributors, 2007-2011
  • Sales Volume and ASP of Sports Shoes of Meike, 2007-2011
  • Sales Volume and ASP of Sports Apparel of Meike, 2007-2011
  • Revenue and Net Income of GRN, 2007-2011
  • Revenue Breakdown of GRN by Region, 2009-2011
  • Revenue Structure of GRN by Region, 2009-2011
  • Revenue Breakdown of GRN by Product,2009-2011
  • Revenue Structure of GRN by Product,2009-2011
  • Gross Margin of GRN, 2009-2011
  • Number of Retail Stores and Floor Area of GRN, 2007-2011
  • Sales Volume and ASP of Sports Shoes of GRN, 2007-2011
  • Sales Volume and ASP of Sports Apparel of GRN, 2007-2011
  • Revenue and Net Income of Nike FY2007-FY2012H1
  • Revenue Breakdown of NIKE by product, FY2009-FY2012H1
  • Revenue Breakdown of NIKE by Region, FY2009-FY2012H1
  • Revenue of Nike in Greater China 2008-2011
  • Revenue Breakdown of NIKE in Greater China by Product, FY2009-FY2012H1
  • Revenue and Net Income of Adidas, 2007-2011
  • Revenue Breakdown of Adidas by Product, 2009-2011
  • Revenue Breakdown of Adidas by Brand, 2009-2011
  • Revenue Breakdown of Adidas by Region, 2009-2011
  • Business Structure of Adidas in Greater China, 2009-2011
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