The sportswear mainly consists of sports footwear, sports apparel and accessories. USA, China, Japan and Brazil are the four largest sportswear markets around the globe, with revenue sharing more than half of globe's total.
Since 2012, in addition to the increasingly challenging macro-economic and retail environment in China, the sportswear industry continued to be overcrowded with intensified competition and high inventory, and the focus for retailers is still on clearing inventory and improving profitability.
Under the background, the enterprises have to reduce the inventories and relieve the dilemma through shutting up shops, industrial promotion and channel transformation. According to incomplete statistics, in H1 2013, Lining, Anta, Peak, China Dongxiang and Xtep totally closed over 2000 stores.
In H1 2013, the revenue and net income of 6 local major listed sports brands all witnessed negative growth. Anta features the highest revenue (RMB3366.5 million) and the smallest year-on-year decline rate (14.43%). China Dongxiang characterizes the lowest revenue (RMB563.0 million) and biggest decline rate (32.30%).
Lining behaves the worst. During 2012-H1 2013, Lining was in a loss state. In H1 2013, the company suffered loss of RMB184.2 million.
Revenue and Net Income of Major Sportswear Enterprises
in China, H1 2013 (Unit: RMB mln)
China Sportswear Industry Report, 2013-2016
Since capacity expansion was faster than demand growth, China's traditional sportswear market entered a structural adjustment period in 2012. It is predicted that the sportswear industry in China will still encounter the oversupply, shrinking demand and challenges on offline channels from online channels in future several years, and the integration of whole industry will last at least 2-3 years.