Mobile Phone Application Processor IC (Multimedia IC) Industry Report, 2007-2008 published by ResearchInChina in June, 2008. This report consists of Pages: 160 and the price starts from US $ 1400.
Abstract
Application processor of a handset is developed for certain specific type of
applications of a handset, which can be classified into three types, including
an all-round type, a multimedia type and a single-media type. The all-round
type has not only the function of a multimedia application processor, but also
the ability to run complicated operating system similar to Linux. Vendors of
this type include Samsung, ST, TI, Renesas and Marvell. The multimedia type
refers to the processors that are capable of processing over two media as
usual like image, audio, video and 3D graphics, and most of application
processors belong to this type. The single-media type only handles static
image or audio, which is not studied in this report.
Emergence of application processor is the outcome of ceaseless innovation and
development of mobile phone applications. For the majority of handset
manufacturers, they all have rich experience in the design of mobile phone
platforms and own intellectual property rights. In early years, those
platforms merely served for communication but could do nothing beyond
communication. Therefore, application processor came into being. The biggest
advantage of application processor lies in its independence from mobile phone
communication platform, thus making it flexible and convenient. Also, the
design flow is shortened and the existing experiences and IP are brought into
full play. Emergence of camera handset has created a great number of
application processor producers, specialized in the processing of camera
back-end. Baseband vendors as SoC specialists integrated JPEG decoding
function of camera back-end into baseband in 1-2 years, resulting in a market
downturn for numerous vendors of application processor with JPEG decoding
function. However, new application of mobile phone has conduced to another
round of usage peak of application processor, and those applications comprise
complex operating system, mobile TV, high-quality 3D graphic,
3-megapixel-and-above camera, intelligentization, GPS, high-definition
photographing of video flow, etc. Yet, application processor vendors should
attend to it that some baseband vendors have integrated the functions
supporting 5-mega pixels, 30fps, H.264, MPEG4, H.263 and WMV9 video playing,
VGA resolution output and 16-bit color depth into baseband. Those
high-performance basebands are expected to be massively applied in mobile
phone in 2011, when application processor vendors will face another market
downturn.
Presently, there is a design idea, which combines ULC handset design with
application processor, in particular the Infineon' s ULC handset solutions,
indicating an additional huge room for the market of application processor.
Table of Contents
1. Brief Introduction of Handset Application Processor
1.1 Brief
Introduction of Handset Industry
1.2 Background of Application
Processor
2. Driving Force of Application Processor Market
2.1
Smart Phone
2.2 Mobile TV
2.2.1 Brief Introduction of Handset TV
2.2.2 Handset TV Market
2.2.3 Hardware Analysis of DVB-H Handset
Sample
2.3 3D Handset
2.4 H.264 Hardware Decoding Handset
3.
Application Processor Industry and Market
4. Application Processor
Vendors
4.1 TI
4.2 Renesas
4.3 Toshiba
4.4 AMD/ATI
4.5
NVIDIA
4.6 MTEKVISION
4.7 CORELOGIC
4.8 STMicroelectronics
4.9 FREESCALE
4.10 AIT
4.11 MARVELL
4.12 BROADCOM
4.13
Winbond
4.14 Anyka
4.15 Vimicro
4.16 Jade Tech
4.17
Chipnuts
4.18 Samsung
Selected Charts
Statistics and
Forecast of Global Handset Shipment, 2005-2011
Global Market Share of Main
Handset Brands, 2007
Forecasted Proportion of Smart Phone Shipment,
2008-2012
Forecasted Proportion of Smart Phone Operating System,
2008-2012
Frequency Spectrum Distribution of Various Mobile TVs
Global Distribution of Mobile TVs by Network
Comparison of Various Mobile
TVs
Forecast of TV Handset Shipment by Region, 2006-2012
Forecast of
TV Handset Shipment by Technology, 2006-2012
Moving Graphics Engine
Roadmap of Epson
Inner Control Flow of S1D13743
H.264 Coder Framework
Containing Data Flow and Function Module
Comparison of MPEG-2 and H.264
Decoding Module
Block Diagram of H.264 Decoder
Operation Mode of
H.264
Market Share of Global Main Handset Application Processor Vendors,
2007 (by Shipment)
Market Share of Global Main Handset Application
Processor Vendors, 2007 (by Sale)
Forecast of Market Share of Global Main
Handset Application Processor Vendors, 2008 (by Sale)
Statistics and
Forecast of Global Handset Application Processor Market Scale, 2003-2011
Global Handset Application Processor and Average Price Statistics, 2003-2011
Revenue of TI by Product, 2007
Revenue of TI from Handset Products,
2003-2007
Revenue of TI from 3G Handset-based Products, 2003-2007
Block Diagram of OMAP1710
Block Diagram of OMAP2420
Die Microscopic
Analysis of TI' s Latest Application Processor
Block Diagram of
OMAP3420
Block Diagram of OMAP-DM510
Statistics and Forecast of
Revenue and Operating Profit of Renesas, FY2004-FT2008
Revenue of Renesas
by Product, FY2007
Shipment Statistics and Forecast of SH-Mobile,
2002-2009
Roadmap of SH-Mobile
Roadmap of SH-Mobile G Series
Microscopic Die Chart of SH-Mobile G2 and G3
Structure of SH-Mobile
Platform
Hardware Structure of SH-Mobile Platform
Middleware Roadmap
of SH-Mobile Platform
Video Middleware Roadmap of SH-Mobile Platform
Audio Middleware Roadmap of SH-Mobile Platform
Application Middleware
Cases of WMA
Middleware Structure Cases of Digital TV
Block Diagram of
SH-Mobile L3V2
Block Diagram of SH-Mobile UL
Block Diagram of
SH-Mobile 3 (SH73180)
Block Diagram of SH-Mobile 3A (SH73380)
Block
Diagram of SH7722 (SH-MobileR)
Revenue and Profit of Toshiba
Semiconductor, FY2001-FY2010
Revenue of Toshiba by Product,
FY2005-FY2009
Investments of Toshiba Semiconductor by Field,
FY2003-FY2009
Application Processor Roadmap of Toshiba
Core Structure
of Toshiba' s Handset Application Processor
Block Diagram of Toshiba' s
Handset Application Processor
Video Flow Chart of Toshiba' s Handset
Application Processor
Block Diagram of Nvidia Handset GPU
Organization Chart of Mtekvision
Staff Structure of Mtekvision
Operation Flow of Mtekvision
Global Distribution of Mtekvision
Statistics and Forecast of Sales Revenue of Mtekvision by
Product,1999-2008
Accumulated Shipment of Mtekvision' s Product Models as
of 2007Q2
Block Diagram of MV8720
Overview of Handsets Adopting
Mtekvision
Revenue and Gross Profit Margin of CoreLogic, 2003-2007
Revenue of CoreLogic by Product, 2003-2008
Product Roadmap of
CoreLogic
Product Technological Roadmap of CoreLogic
SWOT Analysis of
CoreLogic
Block Diagram of CL6100
Block Diagram of CL9000
Revenue
of ST by Dept., 2005Q1-2007Q4
Revenue of ST by Dept., 2007
NOMADIK
Product Roadmap of ST
Block Diagram of STN8815
Features of STN8815
Typical Application of STN8815
Revenue of Freescale by Product, 2007
Roadmap of IMX-series Application Processor
Block Diagram of IMX31
Video Flow of IMX31
Application Example of IMX31
Product Roadmap of
AIT
Statistics of Revenue and Operating Profit Margin of Marvell,
FY2001-FY2008
Typical Application of Marvell PXA3XX-series Platform
Block Diagram of PXA320
Block Diagram of BCM2722
Revenue and Gross
Profit Margin of Winbond, 2006Q2-2008Q1
Revenue and Gross Profit Margin
of Winbond by Product, 2006Q2-2008Q1
Revenue of Winbond by Application,
2007Q4 & 2008Q1
Block Diagram of Winbond Application Processor
Revenue
and Gross Profit Margin of Vimicro, 2001-2007
Revenue of Samsung
Semiconductor by Product, 2007
Block Diagram of S3C6410
Mobile TV
Solutions of Samsung
Shipments of Global Top 14 Handset Vendors, 2007
Output of Global Top 15 Handset Manufacturers, 2007
Output, Sales Revenue
and Baseband Supplier of 40 Handset Manufacturers in China, 2007-1Q2008
Complexity of H.264 Coding Algorithm
Cost Comparison: H.264 and MPEG4
part2
Overview of Application Processor Vendors
List of Handset Using
TI' s OAMP Application Processor
Comparison of OMAP3 Series
Comparison
of OMAP-DM290, 299, 501, 500, 510
List of Handsets Using SH-Mobile
Processor
Comparison of SH-Mobile G2 and SH-Mobile G3 by Feature
List
of Handsets Using Toshiba' s Application Processor
Handset Multimedia Chips
of ATI
List of Handsets Using ATI' s Handset GPU
List of Handsets of
Using Nvidia' s Handset GPU
Features of Nvidia' s Handset GPU
Product
List of CSP Series
Product List of MVP Series
Product List of MMP
Series
Overview of Freescale' s Application Processors
Comparison of
AIT Product Features
Overview of Winbond' s Application Processors
Handset Multimedia IC Products of Vimicro
Overview of Samsung' s
Application Processors
Comparison of the Cost of Mainstream Solutions for
Handheld GPS Navigator
