European Security: What makes a good smart key system - Part 1 - Customer needs

European Security: What makes a good smart key system - Part 1 - Customer needs published by SBD in January, 2010. This report price starts from US $ 1280.

Introduction

Abstract

Smart Key systems have been available for over ten years, yet the industry is still struggling to generate strong customer interest. Drivers who have smart key systems are generally positive towards them and show strong likelihood of choosing a system on their next new car but overall fitment rates remain low.

SBD' s three part series, “What makes a good smart key system?” aims to identify best practice features and solutions from the range of systems available in Europe.

Part 1: Customer Needs - This first report investigates the features that drivers like and dislike, and identifies reasons why many drivers are not buying Smart Key systems. Opinions are sourced from SBD' s multi-national end-user surveys and our extensive benchmark testing and Smart Key market research.

About the report author...

David Green - Vehicle Security Technical Analyst

David graduated from Cardiff University with an honours degree in Mechanical Engineering. He has worked on a number of projects focused on vehicle security and car insurance and specialises in Smart Key technology. David has a broad knowledge of vehicle benchmarking and has contributed to a number of publications on Smart Key development.

Table of Contents

1. Executive summary

• 1.1 Introduction to the report series
• 1.2 Introduction to this report
• 1.3 Summary of key points

2. Introduction

• 2.1 Report structure

3. Selling a smart key system

• 3.1 Primary benefits and concerns
• 3.2 Dealerships and information

4. Smart Key system design

• 4.1 Thatcham requirements summary
• 4.2 Smart entry
  • 4.2.1 Knowing the vehicle is locked/unlocked
  • 4.2.2 A natural feeling to locking/unlocking the vehicle
  • 4.2.3 A natural feeling to locking/unlocking the trunk
  • 4.2.4 Smart entry recommendations
• 4.3 Smart start
  • 4.3.1 Automatic key checks
  • 4.3.2 Smart start recommendations
• 4.4 Emergency procedures
  • 4.4.1. Emergency unlock
  • 4.4.2. Emergency lock
  • 4.4.3 Emergency start
  • 4.4.4 Emergency procedure recommendations

LIST OF FIGURES

• Fig 1. SBD recommendations for a good smart key design
• Fig 2. Typical technology product life cycle
• Fig 3. Customer consideration of smart key system
• Fig 4. Customer comments regarding smart key systems
• Fig 5. Summary of dealership questioning regarding smart key systems
• Fig 6. Summary of Thatcham smart key criteria
• Fig 7. Customer preferences for unlock features
• Fig 8. Customer preferences for unlock features
• Fig 9. Good smart key recommendations
• Fig 10. Good smart start recommendations
• Fig 11. Customer awareness of emergency keys
• Fig 12. Transponder contained emergency key
• Fig 13. Good emergency procedure recommendations

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