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ADAS Market Trends: Kickstarting the mass market for ADAS - a review of the key market drivers 2011

  • Published:
  • 42 Pages
  • SBD

Strong growth predicted for ADAS systems over the next five years...

In this latest strategic look at ADAS, SBD assesses the potential impacts of factors like government legislation and insurance industry testing on the implementation and uptake of active safety systems. In addition, this research investigates some of the barriers to deployment that are holding the ADAS market back, including system pricing and technology obstacles. The report contains specific recommendations for the automotive, insurance, investment and government related industries that wish to understand how they can benefit most from the growing importance and sales of ADAS technologies.

Also available!!

Exclusive comparison database of all ADAS systems in Europe and the USA

This report will enable you to:

  • Understand the growing importance of ADAS in new car rating processes like Euro NCAP and NHTSA
  • Respond to evolving European legislation mandating ADAS
  • Develop product strategies that reduce system price and avoid the high repair costs of ADAS sensors
  • Learn about and participate in the promotional activities created to increase consumer awareness and acceptance of ADAS systems

Table of Contents

1. Executive summary

  • 1.1. Introduction
  • 1.2. 60-second summary of conclusions
  • 1.3. Summary of key points
  • 1.4. Recommendations for vehicle manufacturers

2. What is pushing ADAS forward?

  • 2.1. Defining ADAS active safety systems
  • 2.2. Introduction

3. New car assessment

  • 3.1. Euro NCAP
    • 3.1.1. Advanced
    • 3.1.2. Moving Forward
  • 3.2. German vFSS
  • 3.3. NHTSA SaferCar

4. Insurance testing

  • 4.1. AEB Group
  • 4.2. Folksam Auto Brake
  • 4.3. RCAR P-Safe
  • 4.4. Volvo City Safety

5. Promotion

  • 5.1. DVR FAS Driver Assistance Systems Germany
  • 5.2. Auto-IQ Switzerland
  • 5.3. ROSPA UK
    • 5.3.1. UK Roadsafe
  • 5.4. Vision Zero Sweden
  • 5.5. European initiatives
    • 5.5.1. eSafety
    • 5.5.2. The Thinking Car video
    • 5.5.3. EuroFOT

6. Legislation

  • 6.1. EC legislation
  • 6.2. UK DfT cost/benefit research
  • 6.3. US DOT
  • 6.4. Probability of legislation
  • 6.5. Financial support

7. Availability

  • 7.1. Trickle down to mass market models
  • 7.2. Standard fitment in mass market models

8. Technology

  • 8.1. Multiple applications from single sensor
  • 8.2. Integration of radar and camera sensors
  • 8.3. Rival radar technologies offsetting price and functionality

9. What is holding ADAS back?

  • 9.1. Lack of legislative clarity
  • 9.2. Integration of ADAS with new car star ratings
  • 9.3. Price
  • 9.4. Interference
  • 9.5. False positives
  • 9.6. Summary

List of figures

  • Figure 1. Positive factors for ADAS outweighing barriers to uptake
  • Figure 2. Factors pushing ADAS forward
  • Figure 3. Euro NCAP Advanced award winners
  • Figure 4. ADAS effects addressed by insurance companies
  • Figure 5. DVR Bester Beifahrer ADAS promotion campaign materials
  • Figure 6. EuroFOT demonstration activities and participants
  • Figure 7. Expected EC timeline for ADAS legislation
  • Figure 8. US DOT legislative timetable for reversing cameras
  • Figure 9. Progression of legislation affecting ADAS
  • Figure 10. Likelihood of legislation affecting specific ADAS systems
  • Figure 11. Growing availability of ADAS in mid-range models in Europe
  • Figure 12. Radar frequency comparison
  • Figure 13. Examples of ADAS price variation
  • Figure 14. Mosarim radar interference project activities
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