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A Camera for every occasion: Technical & Market trends for camera-based ADAS in EU - 2013

  • Published:
  • 34 Pages
  • SBD

SBD is expecting almost 25 million cameras to be fitted to cars in Western Europe each year by 2020.

A significant part of this growth is being driven by the new EuroNCAP Safety Assist protocol coming into force from 2014.

This radical growth is not just limited to supporting active safety applications. Equally important will be the growth in rear-view and surround-view cameras, which provide drivers with enhanced parking support. Camera technology will also be introduced for monitoring drivers' attentiveness and may even act as an enabler for automated driving.

So how should OEMs and tier-one suppliers choose camera technologies?

There are a significant number of camera technologies available, so it can become difficult to navigate through this maze of options. Each technologies offer strengths and weaknesses, and to complicate matters further they also need to be tailored to the features being supported.

Although cameras are clearly moving from niche to mass market in the coming years there are still a number of features that cannot be fully supported. Cameras are particularly vulnerable to contamination and are not yet an all-weather sensor.

The business case for introducing cameras into the car also needs to be considered. Cameras have so far been introduced by OEMs in a piecemeal manner. However, as the number of cameras grows it is becoming increasingly important to optimise the vehicle sensor architecture so that an affordable business case can be achieved.

Overall, the future need for cameras in the car is clear. However, as ADAS shifts from niche to mass market over the coming years, vehicle manufacturers will begin to face new commercial and technical challenges associated with a multi-camera car.

SBD's latest report on Technical & Market trends for camera-based ADAS in EU explains the different camera technologies, analyses how vehicle manufacturers and tier-one suppliers can overcome these challenges, and forecasts how cameras will evolve to become a critical component in all cars over the coming decade.

This report analyses the technical and market trends for camera-based ADAS systems in Europe, outlining the impact of EuroNCAP's inclusion of AEB and LDW into their star rating, and the subsequent changes in strategies likely to be adopted by vehicle manufacturers.

About the Authors

Deepa Rangarajan, Analyst, Safe Car.

Deepa graduated from the University of Leeds with a Master's degree in Embedded Systems Engineering. As an Analyst within Safe Car team, Deepa specialises in ADAS technologies and associated market trends, in addition to supporting telematics research and consultancy projects for the Connected Car team. Some of her recent works include ADAS technology guide, automotive app guide and analysing trends within the electric vehicles market.

Alain Dunoyer, Head of Safe Car Division.

Alain completed an MSc and a PhD in Control Systems Engineering at Coventry University before joining Jaguar Land Rover as a control system engineer, working on adaptive cruise control and forward collision warning systems. He later became a research technical specialist in sensor systems where he was responsible for the early development of a number of driving assistance systems. At SBD he is responsible for the Safe Car division where he guides and manages the research and consulting. Alain is an ADAS technology expert who provides recommendation to SBD's clients on defining and implementing their ADAS strategies.

Table of Contents

1. Executive summary

2. How are camera-based ADAS technologies evolving?

  • 2.1. Introduction
  • 2.2. Categorising camera-based ADAS
  • 2.3. Functionality trends for camera-based ADAS
    • 2.3.1. Trend 1: Camera based ADAS increasingly providing automation
    • 2.3.2. Trend 2: Night Vision systems vs Automatic Headlamp Dipping
    • 2.3.3. Trend 3: Lateral collision warning/mitigation functions shifting towards radar
  • 2.4. Technology trends for camera-based ADAS
    • 2.4.1. Trend 1: Emergence of stereo camera solutions
    • 2.4.2. Trend 2: Improvements in mono-vision technology
    • 2.4.3. Trend 3: Improvements in contamination mitigation
  • 2.5. Future outlook

3. How soon will camera-based ADAS become mass market?

  • 3.1. Introduction
  • 3.2. Availability trends
  • 3.3. Bundling trends
  • 3.4. Pricing and fitment trends
  • 3.5. CE trends
  • 3.6. OEM trends
  • 3.7. Supplier trends
  • 3.8. Market forecast
    • 3.8.1. Market share of camera-based ADAS compared to other sensors
    • 3.8.2. Unit sales & Penetration of camera-based ADAS
    • 3.8.3. Revenues from camera-based ADAS
  • 3.9. Future outlook

List of Figures

  • 1. Categorising Camera-based ADAS
  • 2. Key functionality trends for Camera-based ADAS
  • 3. FIR and NIR Night Vision systems
  • 4. Land Rover Automatic Headlamp Dipping (AHD)
  • 5. Volvo's camera-based Blind Spot Information System (BLIS)
  • 6. Current weaknesses of camera-based ADAS systems
  • 7. Mono-vision camera vs Stereo Camera
  • 8. Benefits of HDR cameras compared to non-HDR cameras
  • 9. Repellence of complex fluids by SLIPS
  • 10. Volkswagen mirror-less XL1
  • 11. OEMs currently supporting camera-based ADAS
  • 12. Proportion of ADAS-enabled models supported by camera sensors
  • 13. Proportion of models with single vs multi-application ADAS sensors
  • 14. Pricing difference between camera and non-camera based ADAS
  • 15. Evolving strategies for front camera-based ADAS in Europe
  • 16. Example of smartphone App that supports ADAS features
  • 17. Penetration of camera-based sensors by OEM (2012)
  • 18. Tier-one supplier market share for front and rearfacing camera-based ADAS systems
  • 19. Change in market share by sensor-type (2012-2020)
  • 20. Forecast of annual sales of camera-based ADAS systems (2012-2020)
  • 21. Forecast of annual penetration of camera-based ADAS systems (2012-2020)
  • 22. Forecast of annual revenues from camera-based ADAS systems (2012-2020)
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