China OE embedded navigation - market trends, feature database and photo library

Published by	SBD
Published	March, 2009	Product code	83334
Content info
Price	US $ 3500 Hard Copy US $ 4500 PDF by E-mail (Multi-User/Corporate Use License)

Introduction
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China OE embedded navigation - market trends, feature database and photo library published by SBD in March, 2009. This report price starts from US $ 3500.

Introduction

Abstract

Is navigation in China heading in the right direction? The demand for OE embedded navigation in China is increasing rapidly, presenting an ' as yet untapped' revenue stream for all stakeholders. However, success requires careful planning and a thorough knowledge of not only the market trends, but also the opportunity for bespoke partnerships and specific consideration for HMI and mapping design.

In this research package for China, SBD provide a complete solution with combined analysis of the market trends, a feature database and an exclusive photo library.

' China OE embedded navigation - market trends, feature database and photo library'

This research will help you to:

Save time and money with access to SBD' s extensive research on OE Navigation systems
Benchmark your offering against your competitors
Understand the demands of the Chinese consumer
Choose the right partner for mapping and system supply

Over the past five years, the growth in China' s car ownership has been rapid. At its peak in 2007, annual growth in car sales reached 20%. The recent economic slow-down reduced growth in 2008 to 7%, but this still keeps China in its position as the most vibrant market for private cars.

OE navigation is no longer restricted to foreign vehicle manufacturers and their joint ventures but to independent Chinese carmakers as well...

The growth in vehicle sales has been accompanied by increasing consumer interest in OE embedded navigation systems. Three years ago, embedded navigation was restricted to luxury imported vehicles and sales were very low. In 2008, the market for OE embedded navigation has evolved to include mid-range vehicles manufactured in China, in addition to the imported cars. The fitment rate is gradually increasing in parallel to this growing availability of systems offered in mid-range vehicle and looks to reach approximately 10% by 2010.

And as Chinese consumers gain more experience of OE navigation systems, there follows demand for more sophisticated features like traffic information, map updates and improved Human-Machine Interfaces (HMI).

1. Executive summary

1.1 Introduction to OE embedded navigation report
1.2 Introduction to this report
1.2 Conclusions

2. Market overview

2.1 Unit sales forecast
2.2 Market value forecast
2.3 Fitment rate

3. Availability of OE embedded navigation

3.1 Car brands offering OE embedded navigation
3.2 Vehicle market segment
3.3 Independent domestic vehicle manufacturers

4. Navigation system suppliers

4.1 Unique supplier relationships for China
4.2 Navigation system supplier/customer relationships
4.3 Chinese suppliers and local vehicle manufacturers

5. System databases

5.1 Traffic information
5.1.1 Data collection
5.1.2 Information delivery
5.2 Map storage
5.3 Human-Machine Interface (HMI)

6. System databases

6.1 Market overview
6.2 AutoNavi
6.3 Careland
6.4 NavInfo
6.5 Ritu Changdi

LIST OF FIGURES

Fig. 1 Market development stages
Fig. 2 Forecast OE embedded navigation systems sales in China
Fig. 3 Market value forecast for OE embedded navigation
Fig. 4 Fitment rate for OE embedded navigation
Fig. 5 Market share for leading vehicle brands in China
Fig. 6 Availability of OE navigation by market segment
Fig. 7 Independent domestic vehicle manufacturers offering OE navigation
Fig. 8 Supplier relationships with vehicle manufacturers
Fig. 9 Navigation system supplier relationships with vehicle manufacturers
Fig. 10 Independent local vehicle manufacturers offering OE navigation
Fig. 11 OE navigation systems capable of receiving traffic information
Fig. 12 Map storage method
Fig. 13 AutoNavi customers
Fig. 14 Careland customers
Fig. 15 NavInfo customers
Fig. 16 Ritu customers

Feature database and system photo library

Along with the report on market trends, you will also receive a excel matrix of Chinese OE embedded navigation and a presentation of system photos perfect for instant benchmarking and research activities.