Electric Vehicle (EV) and Plug-In Hybrid Electric Vehicle (PHEV) Markets Worldwide

Electric Vehicle (EV) and Plug-In Hybrid Electric Vehicle (PHEV) Markets Worldwide published by Specialist in Business Information in March, 2010. This report consists of 141 pages and the price starts from US $ 4800.

Introduction

Abstract

In 2009, the Toyota Prius hybrid electric vehicle (HEV) became the best selling passenger vehicle in Japan, beating out all other gasoline powered cars. It has been thirteen long years, but hybrids have finally hit the big time. No longer just for environmentalists, electric vehicles (EV) are now mainstream.

Hybrids have always been a niche market, capturing one percent or less of the world passenger vehicle market through the first decade of the millennium. But in 2009, SBI Energy estimates that just over 700,000 electric vehicles were sold worldwide, with 99% of those being hybrid electric vehicles. HEVs stole 1.5% of the world passenger vehicle market in 2009, and almost 8% of the same market in Japan.

The demographics for hybrid ownership are still very much skewed towards affluent, educated families; the classic early adopters of new technologies. But with the surge of general consumer acceptance of HEVs, seen by the uptake in HEVs in 2009 even during the most difficult recession since the 1930' s, there will be new consumer segments purchasing HEVs in the coming years.

And with hybrids hitting the mainstream, plug-in hybrid electric vehicle (PHEV) and BEV models are not far behind. Plug-in electric vehicle products from Toyota, Nissan and Mitsubishi are coming to market in 2010, following in the successful tire tracks of hybrids. But the lithium-ion battery technology required to make PHEVs and BEVs with a sufficient driving range to appeal to consumers is expensive, leading to a cost premium for plug-in vehicles that will keep sales minimized over the next four to five years. This leaves the road wide open for hybrids to continue to dominate the EV market.

Electric Vehicle (EV) and Plug-In Hybrid Electric Vehicle (PHEV) Markets Worldwide by SBI Energy analyzes the manufacturing and sales of electric based passenger vehicles throughout the world with a particular emphasis on the United States and Japan as the leading markets for electric vehicles. The analysis will include definitions, current product offerings and market detail on the following segments:

• Road legal hybrid electric vehicles (HEV), both current offerings and anticipated models, that use gasoline, diesel or ethanol blends for the internal combustion engine (ICE). This includes road legal passenger vehicles and light duty trucks.
• Road legal plug-in hybrid electric vehicles (PHEV), both current offerings and anticipated models, that use gasoline, diesel or ethanol blends for the internal combustion engine (ICE).
• Road legal battery electric vehicles (BEV), both current offerings and anticipated models. This will include passenger vehicles, light duty trucks, motorcycles, and neighborhood electric vehicles (NEVs, essentially non-highway rated road-legal vehicles).

Report Methodology

This report contains both primary and secondary data obtained from government sources, trade associations and publications, business journals, scientific papers, company literature, investment reports, and interviews with industry professionals. Statistics describing the sales of hybrid vehicles in the U.S. are primarily through the U.S. Department of Energy Alternative Fuels Data Center. Sales and production data of hybrid vehicles in Japan is from the Japan Automobile Dealers Association and the Japan Automobile manufacturers Association.

Simmons Experion Market Research Bureau' s fall 2009 survey, based on a nationwide sample of over 25,000 U.S. adults, provides the primary research data on consumer penetration and demographics related to hybrid vehicle adoption in the U.S. market.

What You' ll Get in This Report

Electric Vehicle (EV) and Plug-In Hybrid Electric Vehicle (PHEV) Markets Worldwide provides a concise, focused look on the world of battery electric and hybrid electric vehicles as it exists today, and shows where the market is moving towards in the next five years. The report highlights key players in the industry and pinpoints ways current and prospective competitors can capitalize on recent trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Electric Vehicle (EV) and Plug-In Hybrid Electric Vehicle (PHEV) Markets Worldwide offers. Plus, you' ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You' ll Benefit from this Report

If your company is already doing business related to hybrid vehicles, or is considering making the leap, you will find this report invaluable as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for all aspects of electric vehicles, as well as projected markets and trends through 2014.

This report will help:

• Marketing managers identify market opportunities and develop targeted promotion plans for homeowners looking to maximize fuel economy of their next new car and want to help reduce greenhouse gas emissions.
• Research and development professionals stay on top of competitor initiatives and explore demand for current electric drive train and vehicle battery technologies.
• Advertising agencies working with clients in the banking, retail and construction industries develop messages and images that compel homeowners to migrate towards electric vehicles when considering their next automobile purchase.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Table of Contents

Chapter 1: Executive Summary

• Scope
• Methodology
• World Vehicle Production & Sales
• World Hybrid Vehicle Sales
  • Figure 1-1: World Sales of Hybrid Electric Vehicles, 2004-2009 (in thousands of vehicles)
  • U.S. HEV Sales
  • Figure 1-2: U.S. Sales of Hybrid Electric Vehicles, 2004-2009 (in thousands of vehicles)
  • Japan HEV Sales Explode in 2009
  • Figure 1-3: Japan Shipment of Hybrid Electric Vehicles to Domestic Market, 2004-2009 (in thousands of vehicles)
• World BEV & PHEV Sales Forecast
  • Figure 1-4: World HEV Sales Forecast, 2010-2014 (in thousands of vehicles)
  • BEV and PHEV Forecast
• Top EV Manufacturers
  • Figure 1-5: World HEV Market Share by Unit Volume, FY2009 (in percentage)
• Hybrid Electric and Plug-in Electric Hybrid Models
  • Table 1-1: Hybrid Models Available in the U.S., 2009
  • Key Current HEV & Future PHEV Models
• Current and Future Battery Electric Vehicle Products
• Batteries for EVs: Trying to Match the Power of Combustion
  • Table 1-2: HEV Battery Joint Ventures, 2009
  • Ni-MH Dominates in Today' s HEV Market
  • The Future of EVs is With Lithium-Ion
  • New Battery Manufacturing Locations
• World EV Manufacturing
  • Figure 1-6: HEV Manufacturing Facilities, by Country, 2009
  • Future HEV Manufacturing Locations
  • New Future BEV Manufacturing Locations
• EV Manufacturing Costs
  • Figure 1-7: U.S. Producer Price Index for Cars & Batteries, 1999-2009 (index)
• Financing & Incentives for EV and EV Battery Manufacturers
  • U.S. Funding
  • The Motivation for Change - New CAFE Standards in the US
  • Figure 1-8: U.S. CAFE Requirements and Average New Model Fuel Efficiency, 1975-2009 (miles per gallon)
  • Government Funding Around the World
• Adoption of Electric Vehicles: From Hybrid to Plugged-In
  • Battling Range Anxiety
  • The Still Long Road to a Widespread Plug-in Vehicle Market
• Ownership Demographics
  • Figure 1-9: Psychographics of Hybrid Vehicle Owners, 2009 (percentage who answered above or far above average)
  • BEV Ownership Demographics
  • Figure 1-10: BEV Use by State, 2007 (in number of vehicles)
• Potential Owners Need to See the Money
  • Incentives for Purchasing EVs Around the World
• The Well to Wheels of Green for EVs

Chapter 2: The Market Scope

• Methodology
• Terminology
  • Hybrid Electric Vehicle Flavors
  • Mild Hybrid
  • Full Hybrid
  • Plug-in Hybrid Electric Vehicles (PHEV)
  • Battery Types for EVs
• World Vehicle Production
  • Figure 2-1: Total World Vehicle Production, 2004-2009 (in millions of vehicles)
  • U.S. and Japan Passenger Vehicle Sales
  • Figure 2-2: U.S. Passenger Vehicle Sales, 2004-2009 (in millions of vehicles)
  • Figure 2-3: Japan Passenger Vehicle Sales, 2004-2009 (in millions of vehicles)
• World Hybrid Vehicle Sales
  • Figure 2-4: World Sales of Hybrid Electric Vehicles, 2004-2009 (in thousands of vehicles)
  • U.S. HEV Sales
  • Figure 2-5: U.S. Sales of Hybrid Electric Vehicles, 2004-2009 (in thousands of vehicles)
  • Figure 2-6: U.S. Sales of Hybrid Electric Vehicles by Model, 2009
  • Table 2-1: U.S. Hybrid Vehicle Sales by Model, 2008-2009 (in thousands of vehicles)
  • Japan HEV Sales Explode in 2009
  • Figure 2-7: Japan Shipment of Hybrid Electric Vehicles to Domestic Market, 2004-2009 (in thousands of vehicles)
  • Figure 2-8: Sales of Prius & Insight in Japan by Month, 2008-2009 (in number of vehicles sold)
• European HEV Sales World BEV & PHEV Sales
  • Regional BEV Sales
  • Figure 2-9: U.S. Sales of Battery Electric Vehicles, 2004-2009 (in number of vehicles)
  • Figure 2-10: Japan Sales of Battery Electric Vehicles, 2004-2009 (in number of vehicles)
  • Plug-in Hybrids Still to Come
• Imports & Exports of Hybrid Electric Vehicles
  • Figure 2-11: Japan Exports of Hybrid Electric Vehicles, 2004-2008 (in thousands of vehicles)
  • Figure 2-12: U.S. Sales of Domestic vs. Imported HEVs, 2004-2009 (in percentage)
• Forecast
  • HEV Forecast
  • Figure 2-13: World HEV Sales Forecast, 2010-2014 (in thousands of vehicles)
  • BEV and PHEV Forecast
  • Figure 2-14: World PHEV and BEV Sales Forecast, 2010-2014 (in thousands of vehicles)

Chapter 3: Current & Future EV/HEV/PHEV Products The Current Line of HEVs and PHEVs

• Figure 3-1: Worldwide HEV Model Availability, 2004-2009 (in number of models)
  • Table 3-1: Hybrid Models Available in the U.S., 2009
  • Chapter 3: Current & Future EV/HEV/PHEV Products [cont.]
  • Japan & Rest of World Models
  • Table 3-2: HEV Models Available Only Outside the U.S., 2009
  • Key HEV Models
  • Table 3-3: Top 10 HEV Models By Unit Sales in the U.S. and Their Mileage Ratings, 2009 (in combined city/highway miles per gallon)
  • Toyota Prius
  • Honda Insight
  • Ford Fusion
  • S400 BlueHYBRID
• Future & Concept HEVs (and even PHEVs)
  • Table 3-4: Announced Upcoming HEV Models
  • Key Upcoming Model PHEVs
  • Chevy Volt PHEV
  • Toyota Prius PHEV
• The Current Battery Electric Vehicle Products
  • Table 3-5: BEV Models Available Worldwide, 2009
  • Key Models
  • Tesla Roadster
  • Reva i
• Future BEVs
  • Table 3-6: Announced Upcoming Worldwide BEV Highway Capable Models
  • Key Models
  • Mitsubishi iMiEV/Citroen C-Zero/Peugeot iOn
  • Nissan Leaf
• Electronic Vehicle Drivetrains for Hybrid Electric Vehicles
  • Table 3-7: Hybrid Drivetrains by Drivetrain Type, 2009
  • Hybrid Synergy Drive
  • Two-Mode System
  • Voltec System
• Batteries for EVs: Trying to Match the Power of Combustion
  • Table 3-8: HEV Battery Joint Ventures, 2009
  • Current Battery Offerings
  • Ni-MH Dominates in Today' s HEV Market
  • Figure 3-2: Battery Market Share for Hybrid Vehicle Ni-MH Batteries Sold in U.S., 2009
  • Table 3-9: Battery Manufacturers for Current Model Ni-MH HEVs, 2009
  • The Future of EVs is With Lithium-Ion
  • Table 3-10: Lithium-Ion Battery Suppliers for Current & Future EVs, 2009

Chapter 4: Worldwide Electric Vehicle Manufacturing

• World HEV Manufacturing
  • Figure 4-1: HEV Manufacturing Facilities, by Country, 2009
  • Table 4-1: HEV/PHEV Production Locations, 2009
  • Current Key Production Facilities
  • Tsutsumi Prius factory
  • Kokura Lexus Factory
  • Future HEV Manufacturing Locations
• World BEV Manufacturing
  • Table 4-2: Electric Vehicle Manufacturing Locations, 2009
  • New Future BEV Manufacturing Locations
  • Table 4-3: Future EV Manufacturing Locations
• EV Manufacturing Costs
  • Figure 4-2: U.S. Producer Price Index for Cars & Batteries, 1999-2009 (index)
  • Commodity Costs
  • Figure 4-3: Metal Commodity Prices, 2000-2009 (in $/metric ton indexed to the year 2000)
• The New Future in EV Battery Production
  • Starting from Zero - Kick Starting the U.S. EV Battery Industry
  • Table 4-4: HEV Battery Manufacturing Awards From ARRA, 2009
  • New U.S. Battery Manufacturing Locations
  • New Battery Manufacturing Elsewhere in the World
• Financing & Incentives for EV Manufacturers
  • The Motivation for Change - New CAFE Standards in the US
  • Figure 4-4: U.S. CAFE Requirements and Average New Model Fuel Efficiency, 1975-2009 (miles per gallon)
  • U.S. Government Funding
  • Table 4-5: EV Manufacturing and Demonstration Awards From ARRA, 2009
  • Government Funding Around the World
  • Japan
  • The European Union
  • Canada
• Developing Charging & Smart Grid Infrastructure
  • Figure 4-5: Global Market Value of Electric Vehicle Infrastructure Manufacturing, 2004-2009 (in $ billions)

Chapter 5: Consumer & Market Trends

• A Note on Experian Simmons Consumer Data
• Adoption of Electric Vehicles: From Hybrid to Plugged-In
  • Adoption of HEVs in the U.S. lags behind Japan
  • Figure 5-1: HEV Sales in U.S. & Japan as Percentage of Passenger Vehicle Sales, 2004-2009 (percentage)
  • HEV Adoption in Europe
  • Battling Range Anxiety
  • Regulations and Promotions to Speed Adoption
  • NEV State by State Regulations
  • Table 5-1: State by State Speed Vehicle Access to Roadways, 2010
  • The Still Long Road to a Widespread Plug-in Vehicle Market
• Ownership Demographics
  • Hybrid Ownership in the U.S.
  • Table 5-2: Demographic Indicators and Resistors of U.S. HEV Owners, 2009 (Index)
  • Figure 5-2: Psychographics of Hybrid Vehicle Owners, 2009 (percentage who answered above or far above average)
  • Hybrid Ownership Elsewhere in the World
  • BEV Ownership in the U.S.
  • Figure 5-3: BEV Use in the USA, 2004-2009 (in number of vehicles)
  • Figure 5-4: BEV Use by State, 2007 (in number of vehicles)
  • BEV Ownership in Other Countries
• Potential Owners Need to See the Money
  • Incentives for EVs in the U.S
  • Table 5-3: State by State Incentive Availability for EVs, 2010
  • EV Incentives in Japan
  • EV Incentives in Europe
  • Even for Electric Vehicles, the Price of Gas is King
  • Figure 5-5: U.S. Monthly HEV Sales in & Gasoline Prices, 2007-2009 (gasoline prices in cents & hybrid sales in units sold)
• Technology Trends
  • Electric Vehicle Conversion Kits
• The Well to Wheels of Green for EVs
  • Carbon Emissions of HEVs
  • Table 5-4: Best and Worst Carbon Footprints for HEVs Sold in the U.S., 2010 (in tons CO2/year)
  • Recycling of HEV Batteries

Chapter 6: Competitor Profiles

• Figure 6-1: World HEV Market Share by Unit Volume, FY2009 (in percentage)
• Acquisitions, Mergers, & Joint Ventures
  • Government Motors
  • Chrysler Allies with Fiat
  • Ford is Getting Back to Basics
• Toyota Motor Corporation
  • Overview
  • Performance
  • Figure 6-2: Toyota Motor Corporation Annual Revenue, FY2005-FY2009 (in trillions of yen)
  • Figure 6-3: Regional Distribution of Toyota Auto Sales, FY2009
  • Figure 6-4: Worldwide Toyota Sales of Passenger HEVs, 2000-2009 (in thousands of units) Source: Toyota Motor Corporation; 2009
  • estimated by SBI Energy.
  • Products
  • Table 6-1: Sales of Toyota Passenger HEVs by Model, 1997-August, 2009 (in thousands of vehicles)
  • Significant Developments
  • Toyota Awash in Recalls
  • Toyota Invests in Lithium Mining
  • A Separate Prius Brand?
  • The Plug-in Prius is Ready! (For Some)
• Honda Motor Company
  • Overview
  • Performance
  • Figure 6-5: Worldwide Honda Revenue, FY2005-2009 (revenue trillions of yen, income in billions of yen)
  • Products
  • Table 6-2: Cumulative Honda Hybrid Vehicle Sales, 1999-Jan. 2009 (in number of vehicles sold)
  • Significant Developments
• Ford Motor Company
  • Overview
  • Performance
  • Figure 6-6: Worldwide Ford Revenue, FY2005-2009 (in billion dollars)
  • Products
  • Significant Developments
• General Motors Company
  • Overview
  • Performance
  • Products
  • Table 6-3: GM HEV Cumulative U.S. Sales, 2009
  • Significant Developments
• Nissan Motor Company
  • Overview
  • Performance
  • Figure 6-7: Worldwide Nissan Revenue, FY2005-2009 (in trillions of yen)
  • Products
  • Significant Developments
• Chrysler Group
  • Overview
  • Performance
  • Products
• Tesla Motors
  • Overview
  • Performance
  • Products
  • Significant Developments
• Mitsubishi Motors
  • Overview
  • Performance & Products
• Reva
  • Overview
  • Performance & Products

Press Release

Electric vehicles (EV) are now mainstream

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