Garage and Storage Shed Trends in the U.S., 3rd Edition

Garage and Storage Shed Trends in the U.S., 3rd Edition published by Specialist in Business Information in April, 2009. This report consists of 253 pages and the price starts from US $ 3500.

Introduction

Abstract

The third edition of Garage and Storage Shed Trends in the U.S. examines how the market for garage organization products and storage sheds in the United States had been growing at a rapid pace until the housing crisis and recession impacted sales. It also analyzes consumers' continued desire and need to organize their homes, and examines reasons why this need will drive demand as the economy recovers.

The report contains updated data on the U.S. market for garage organization products and storage sheds, including historical (2004-2008) and forecast (2008-2013) retail sales data. In addition to sales updates, the report updates factors and trends impacting growth, the impact of dynamic raw material prices, market and products trends, distribution and retail trends, and consumer usage information. The report also updates profiles of key marketers including Whirlpool, Stack On, Rubbermaid, Elfa International, Sauder Woodworking, Schulte, Slide-Lok, Premier Garage, GarageTek, Arrow Group Industries, and Tuff Shed.

New in the report are new product trends, key products launched in 2007 and 2008, new marketing initiatives and trends, eco-friendly initiatives, and consumer lifestyle trends. Also included are profiles of new marketers and ones not covered in the previous report, such as GarageMaid, FoldAway Storage Systems, Windquest, Storage Squared, Hercke International, RedLine Garage Gear, Tote Trac Corporation, Barrette, Reynolds Building Systems, and Little Cottage Co.

Report Methodology

The information contained in this report was obtained from both primary and secondary research. Primary research included consultation with executives from a variety of industry players such as Whirlpool, Slide-Lok, Hyloft, HandiSolutions, Hafele, BH North America, and Triton Garage. Primary research also included on-site examination of retailers. Secondary research entailed data-gathering from myriad business sources, including trade publications and newsletters; articles in consumer business newspapers and magazines; government data; information from industry and non-governmental associations, annual reports, 10Ks, and other financial releases from public companies; and other reports by SBI. Information on new product introductions was derived primarily from reports in the trade press and online. Analysis of consumer attitudes and demographics primarily derives from secondary research and the Simmons Market Research Bureau.

How You Will Benefit from this Report

If you are in the garage organization products or storage sheds markets or looking to enter, or if you' re a supplier, retailer, or analyst this report is invaluable as it provides a comprehensive package of information and insight about market, product, consumer, and retail trends. You will gain a thorough understanding of the current market, as well as projected markets and trends through 2013.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans.
• Research and development professionals stay on top of competitor initiatives and explore demand for garage organization products and storage sheds.
• Advertising agencies to develop messages and images that compel consumers to purchase garage organization products and storage sheds
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Table of Contents

Chapter 1: Executive Summary

• Scope of the Report
• Methodology

Product Definitions

• The Market
• A Robust Market Slows Down
  • Figure 1-1: U.S. Sales of Garage and Shed Storage, 2004-2008 (in millions of dollars)
  • Figure 1-2: Sales by Product Category, 2008 (percent)
• Garage Organization Products and Sheds About 2% of Housewares
  • Table 1-1: U.S. Retail Sales of Housewares 2007 (in billions of dollars)
• U.S. is Global Garage Organization and Shed Leader

Factors Affecting Growth

• Increasing number of households
  • Figure 1-3: Number of U.S. Households, 2000-2008 (in millions of households)
• Housing Boom Creates Demand for Organization
• Easy Credit Drives Consumption
• Larger U.S. homes but trending smaller
• Americans Love Big Garages
  • Table 1-2: Type of Parking Facility of New One-Family Houses Completed (percent)
• Big Spenders, Non-Savers
• Lower Prices Drive Spending
• Bulk Buying Takes Up Space
• Investing in the Home
• Gardening Boosts Shed Sales
• Demographics Continue To Boost Storage Need
• Raw Material Prices Impact Manufacturers

Market Projections

• Slower Growth in Future
  • Figure 1-4: Projected U.S. sales of garage and shed storage, 2008-2013 (in billions of dollars)

The Marketers

• Mergers, Acquisitions, Divestitures

Market and Product Trends

• Easy Assembly Still Drives DIY Market
• Specialty items continue to grow
• Creating Space
• Bigger is Better
• Selling Value
• Toughness to Appeal to Men
• Aesthetics to Appeal to Women
• Eco-friendly Initiatives Begin to Emerge
• The Emotion of Organization
• A Storage Crisis
• Organization Reduces Stress
• Peace of Mind
• Outdoor Sheds Not Just for Garden Tools

Market Dynamics

• Distribution Channels
• Installed Versus DIY Trends
• Installed Segment Local, Regional, Struggling
• DIY Segment Stressing Price, Convenience
• Retail outlets
• Exclusivity
• Lowe' s, Home Depot Target Women
• Internet Sells, Promotes and Educates
• Marketing and Promotion Trends
• Contests And Sweepstakes Still Popular
• Product Placement Provides Exposure
• Sponsorships Generate Publicity
• Spokesperson Connects with Consumers
• Price Promotions Stress Value
• Dealer Incentives Encourage Sales
• Leveraging Partnerships Extends Reach
• Selling Homebuilders and Home Sellers
• Branding Continues to Be Important
• Licensing Popular Brands
• Some Store Brand Activity
• Branding Commodities
• Shed Brands Communicate Functionality

The Consumer

• Same Percentage of Households Spend More and Less Than $1,000 Annually on Home Improvements
• Sixty Percent of Households Do It Themselves with Home Improvements
• Other Spaces Higher Priorities Than Garage
• Younger Families With Higher Incomes, Advanced Educations Tend to Remodel Basements, Attics and Garages
• Purchase of Storage Sheds Remains Steady
• Majority of Households Spend More Than $500 on Sheds
• 75% of Households Assemble and Install Sheds Themselves
• Older Boomers With Larger Families, Young Children More Likely to Have Bought Sheds
• Southeast is Strongest Region for Sheds
• Boomers and College Graduates More Likely to Have Bought Garage Doors
• Central Region Strongest for Garage Doors
• Psychographic Traits of Remodelers and Shed Buyers
• Consumers Want Quality, Performance and Closet Storage
• Consumers Value Quality and Performance Most
• Closet Storage Most in Demand
• Consumers Do Want Large, Organized Garages
• Listening to Women
• Enormous Purchasing Power
• She Wants to Eliminate Clutter
• Builders Take "Women-Centric" Approach
• Do-It-Herself
• Consumers Say They Want Green Products
• Consumers Want But Don' t Often Buy Green
• Organization Calms Consumers
• Empty Nest Not So Empty
• Empty Nesters Downsizing
• Boomerangers Come Home
• A Fuller House for the Sandwich Generation

Chapter 2: The Market

• Scope of the Report
• Methodology

Product Definitions

The Market

• A Robust Market Slows Down
  • Figure 2-1: U.S. Sales of Garage and Shed Storage, 2004-2008 (in millions of dollars)...
  • Figure 2-2: Sales by Product Category, 2008 (percent)
• Garage Organization Products and Sheds About 2% of Housewares
  • Table 2-1: U.S. Retail Sales of Housewares 2007 (in billions of dollars)
• Regional Differences
  • Figure 2-3: New One Family Houses Sold, Percent with Basements, 2007
• U.S. is Global Garage Organization and Shed Leader

Factors Affecting Growth

• Increasing number of households
  • Figure 2-4: Number of U.S. Households, 2000-2008 (households in millions)
• Housing Boom Creates Demand for Organization
  • Table 2-2: Percent of Home Ownership, 1990-2008
  • Figure 2-5: U.S. Quarterly Homeownership Rates, 2004-2008 (percent)
  • Table 2-3: Annual Existing Home Sales, 2002-2008
  • Table 2-4: Annual New Home Sales/Median Annual Sales Price, 1995-2008
  • Table 2-5: Quarterly House Price Appreciation, 2005-2008 (percent)
  • Table 2-6: Annual Housing Starts 2000-2008, Single Family Homes
• Easy Credit Drives Consumption
  • Figure 2-6: Average Mortgage Rates, 2005-2008 (percent)
  • Figure 2-7: First-Time Home Buyer Index in U.S., 2005-2008 (index)
  • Figure 2-8: Consumer Credit in U.S., 2003-2008 (in billions of dollars)
  • Figure 2-9: Home Mortgage Borrowing in U.S., 2003-2008 (in billions of dollars)
• Larger U.S. homes but trending smaller
  • Table 2-7: Median Square Feet of Floor Area, New One Family Houses, 1985-2007
• Americans Love Big Garages
  • Table 2-8: Type of Parking Facility of New One-Family Houses Completed (percent)
• Big Spenders, Non-Savers
  • Table 2-9: Personal Income and Its Disposition, 2001-2008 (in billions of dollars)
  • Figure 2-10: U.S. Quarterly Personal Consumption Expenditures and Gross Domestic Product, 2005-2008 (in billions of dollars)
• Lower Prices Drive Spending
  • Figure 2-11: Consumer Price Index (CPI) Department Store Durable Goods, Dec. 1998-Jan. 2009
• Bulk Buying Takes Up Space
  • Table 2-10: Club Store Sales and Membership, 2002-2008 (in billions of dollars and millions of members)
• Investing in the Home
  • Table 2-11: U.S. Average Annual Consumer Expenditures, 2006 (percent)
  • Table 2-12: Annual Home Remodeling Expenditures, 1995-2008 (in billions of dollars)
  • Table 2-13: Home Improvement Products Sales (in billions of dollars)
• Self Storage Decline Could Boost Home Storage
• Gardening Boosts Shed Sales
• Demographics Continue To Boost Storage Need
• Raw Material Prices Impact Manufacturers
  • Figure 2-12: Producer Price Index (PPI) of Crude Petroleum, 2005-Jan. 2009
  • Figure 2-13: Producer Price Index (PPI) of Plastics Material & Resins Manufacturing, 2004-Jan. 2009
  • Figure 2-14: Producer Price Index (PPI) of Metals and Metal Products, 2005-Jan. 2009
  • Figure 2-15: Producer Price Index (PPI) of Lumber and Wood Products, 2005-Jan 2009

Market Projections

• Slower Growth in Future
  • Figure 2-16: Projected U.S. Sales of Garage and Shed Storage, 2008-2013 (in billions of dollars)
  • Figure 2-17: Number of U.S. Households, 2007-2010 (in millions of households)

Chapter 3: The Marketers

• Mergers, Acquisitions, Divestitures

Whirlpool Corporation

• Overview
• Products
  • Table 3-1: Gladiator GarageWorks Products
• Promotion

Stack-On Products Company

• Overview
• Products
  • Table 3-2: Stack-On Products

Sauder Woodworking

• Overview
• Products
  • Table 3-3: Sauder Woodworking Garage Organization Products

Newell Rubbermaid Inc.

• Overview
• Performance
  • Table 3-4: Newell Rubbermaid' s Sales 2004-2008 (in millions of dollars)
  • Table 3-5: Newell Rubbermaid Sales Composition, 2008 (in millions of dollars and percent of total)
• Product portfolio
  • Table 3-6: Rubbermaid Garage and Shed Storage Products
• Distribution
• Advertising and Promotion

Stanley ZAG

• Overview
• Products
  • Table 3-7: Stanley ZAG Garage Organization Products

Storage Squared

• Overview
  • Table 3-8: Storage Squared Products

GarageMaid

• Overview
  • Table 3-9: GarageMaid Products

FoldAWay Storage Systems

• Overview
  • Table 3-10: FoldAWay Storage Systems Products

Emerson Electric Co

• Company Profile
• Performance
• Product portfolio
  • Table 3-11: Emerson Electric Garage Organization Products
• Distribution

California Closets

• Overview
• Performance
• Product portfolio
  • Table 3-12: California Closets Garage Organization Products
• Advertising and Promotion

Elfa

• Overview
• Performance
• Product portfolio
  • Table 3-13: Elfa Garage Organization Products
• Strategy and Positioning
• Distribution

Schulte Corporation

• Overview
• Products
  • Table 3-14: Schulte Garage Organization Products
• Distribution
• Promotion

Windquest Companies

• Overview
• Products
  • Table 3-15: Windquest Garage Organization Products

Racor

• Kevin Shaha, president of Racor
• Overview
• Product portfolio
  • Table 3-16: Racor Garage Organization Products

Slide-Lok

• Overview
• Products
  • Table 3-17: Slide-Lok Garage Organization Products
• Promotion

Sterilite

• Overview
• Product portfolio
  • Table 3-18: Sterilite Products

Home Products International

• Overview
• Product portfolio
  • Table 3-19: Home Products International Organization Products

Myers Industries, Inc

• Overview
• Products
  • Table 3-20: Myers Industries Products

Iris USA

• Overview
• Product portfolio
  • Table 3-21: Iris USA Products

HyLoft Inc

• Overview
• Products
  • Table 3-22: Hyloft Products

BH North America

• Overview
  • Table 3-23: BH North America Products

Storewall LLC

• Overview
• Promotion
• Products
  • Table 3-24: Storewall Products

HandiSolutions

• Overview
  • Table 3-25: HandiSolutions Organization Products

Spacewall International

• Overview
• Products
  • Table 3-26: Spacewall International Products

Redline Garage Gear

• Overview
• Products
  • Table 3-27: Redline Garage Gear Products

Gracious Living Industries

• Overview
• Products
  • Table 3-28: Gracious Living Home Organization Products

Bald Head Cabinets

• Overview
• Products
  • Table 3-29: Bald Head Products

Diamond Life

• Overview
• Products
  • Table 3-30: Diamond Life Products

RSI Home Products

• Overview
• Products
  • Table 3-31: RSI Garage Organization Products

ModuLine

• Overview
• Products
  • Table 3-32: ModuLine Products

Hercke International, LLC.

• Overview
• Products
  • Table 3-33: Hercke International Products

GarageTek Inc

• Overview
• Products
  • Table 3-34: GarageTek Products

House Wall Garage System

• Overview
• Products
  • Table 3-35: House Wall Garage System Products

Premier Garage

• Overview
• Promotion
• Products
  • Table 3-36: Premier Garage Products

Vault

• Overview
• Products
  • Table 3-37: Vault Products

Arrow Group Industries

• Overview
• Products
  • Table 3-38: Arrow Group Products

Duramax Building Products

• Overview
• Products
  • Table 3-39: Duramax Products

Suncast Corporation

• Overview
• Products
  • Table 3-40: Suncast Products

Tuff Shed Inc

• Overview
• Promotion
• Products
  • Table 3-41: Tuff Shed Products

Backyard Products, LLC

• Overview
• Products
  • Table 3-42: Backyard Products LLC Products

Reynolds Building Systems

• Overview
  • Table 3-43: Reynolds Building Systems Products

Barrette

• Overview
• Products
  • Table 3-44: Barrette Products

Lifetime Products

• Overview
• Products
  • Table 3-45: Lifetime Products

Outstanding Solutions Ltd

• Overview
• Products
  • Table 3-46: Outstanding Solutions Products

Step 2 Company

• Overview
• Products
  • Table 3-47: Step 2 Storage Products

Finley Products

• Overview
  • Table 3-48: Finley Products

Little Cottage Company

• Overview
  • Table 3-49: Little Cottage Company Products

Chapter 4: Market and Product Trends

• Easy Assembly Still Drives DIY Market
• Hercke Cabinets Assembled In Seconds
• GarageMaid' s Interlocking Connections
• EZup Easy to Assemble Sheds
• Specialty items continue to grow
• Gladiator Claw
• Organizing Totes
• Creating Space
• Off The Wall
• New Way to Store on Walls
• Easier Access
• Cabinetry Storage
• Loft-It In The Air
• Bigger is Better
• Selling Value
• Toughness to Appeal to Men
• Truck-bed toughness comes to storage cabinetry
• Steel signals strength
• Heavy duty
• Powder Coating
• Aesthetics to Appeal to Women
• Design and Style
• Color
• Eco-friendly initiatives begin to emerge
• Garage Envy Green Garage
• Premier Garage PG Green
• Windquest EcoElements
• Slide-Lok' s Eco-Friendly Plywood
• Eco-Nize is Eco-Friendly
• Homz Hybrid Collection
• The Emotion of Organization
• A Storage Crisis
• Organization Reduces Stress
• Peace Of Mind
• Outdoor sheds not just for garden tools
• New Product Introductions
  • Table 4-1: Select Garage Organization Products and Shed Introductions

Chapter 5: Market Dynamics

• Distribution Channels
• Installed Versus DIY Trends
• Installed Segment Local, Regional, Struggling
• DIY Segment Stressing Price, Convenience
• Retail Outlets
• Exclusivity
• Lowe' s, Home Depot Target Women
• Internet Sells, Promotes and Educates
• Marketing and Promotion Trends
• Contests and Sweepstakes Still Popular
• Product Placement Provides Exposure
• Sponsorships Generate Publicity
• Spokesperson Connects with Consumers
• Price Promotions Stress Value
• Dealer Incentives Encourage Sales
• Leveraging Partnerships Extends Reach
• Selling Homebuilders and Home Sellers
• Branding Continues to Be Important
• Licensing Popular Brands
• Some Store Brand Activity
• Branding Commodities
• Shed Brands Communicate Functionality

Chapter 6: The Consumer

• Same Percentage of Households Spend More and Less Than $1,000 Annually on Home Improvements
  • Figure 6-1: Total Home Improvement Spending (percent of households)
• Sixty Percent of Households Do It Themselves with Home Improvements
  • Figure 6-2: Who Does Home Improvement (percent of households)
• Other Spaces Higher Priorities than Garage
  • Table 6-1: Households Added or Remodeled Garage, 2006 and 2008 (percent of households)
• Younger Families with Higher Incomes, Advanced Educations Tend to Remodel Basements, Attics and Garages
  • Table 6-2: Demographic Profile of People who Remodeled Basement/Attic/Garage, 2008 (index)
• Purchase of Storage Sheds Remains Steady
  • Table 6-3: Home Improvement Purchases, 2006 and 2008 (percent of households)
• Majority of Households Spend More Than $500 on Sheds
  • Figure 6-3: Amount Spent on Storage Sheds (percent of households)
  • Figure 6-4: Storage Shed Spending Compared to Garage Products, 2008 (percent of households)
• 75% of Households Assemble and Install Sheds Themselves
  • Figure 6-5: Installation of Sheds and Garage Products (percent of households)
• Older Boomers with Larger Families, Young Children More Likely to Have Bought Sheds
  • Table 6-4: Demographic Profile of People Buying Storage Sheds, 2008 (index)
• Southeast is Strongest Region for Sheds
  • Figure 6-6: Storage Shed Purchases by Region, 2006 and 2008
• Boomers and College Graduates More Likely to Have Bought Garage Doors
  • Table 6-5: Demographic Profile of People Buying Garage Doors, 2008 (index)
• Central Region Strongest for Garage Doors
  • Figure 6-7: Garage Door Purchase by Region, 2006 and 2008
• Psychographic Traits of Remodelers and Shed Buyers
  • Table 6-6: Psychographic Traits of Remodelers and Shed Buyers (index)
• Consumers Want Quality, Performance and Closet Storage
• Consumers Value Quality and Performance Most
  • Table 6-7: Most Important Factor When Purchasing Storage Products, 2008 (percent)
• Closet Storage Most In Demand
  • Table 6-8: Home Area Where Consumers Will Most Likely Use New Storage Container, 2008 (percent)
• Consumers Do Want Large, Organized Garages
• Listening to Women
• Enormous Purchasing Power
• She Wants to Eliminate Clutter
• Builders Take "Women-Centric" Approach
• Do-It-Herself
• Consumers Say They Want Green Products
• Consumers Want But Don' t Often Buy Green
• Organization Calms Consumers
• Empty Nest Not So Empty
• Empty Nesters Downsizing
• Boomerangers Come Home
• A Fuller House for the Sandwich Generation

Appendix

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