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Market Research Report

Audiobook Intelligence Briefing 2010

Published by	SIMBA Information, Inc.
Published	February, 2010	Product code	113162
Content info	66 pages
Price	US $ 1295 Hard Copy US $ 1295 PDF by E-mail (Single User License)

Introduction
Related Reports

Audiobook Intelligence Briefing 2010 published by SIMBA Information, Inc. in February, 2010. This report consists of 66 pages and the price starts from US $ 1295.

Introduction

Abstract

This all-new title compiles the most recent data from Simmons Market Research Bureau and augments it with Simba' s proprietary intelligence to present the comprehensive review of the audio market. This analysis doesn' t just show trend information regarding the number of adults buying and how many titles they' re buying, but it presents every conceivable demographic (age, ethnicity, gender, geographic region, education level, occupation type, employment status, household income, individual income, marital status and more) in easy-to-read tables so users of this intelligence can compare the audiobook buyer with not just all book buyers, but the general population as well.

This report also uncovers audiobook buyers' thoughts, tendencies, media habits, Internet habits, shopping behaviors, technology influences and more as compared to book buyers and the general population. Audiobook Intelligence Briefing 2010 provides a definitive picture of the buyers audiobook publishers need to be targeting.

Methodology

Chapter 1: Introduction

Table 1.1: Overview of Book Purchasing Population: Audiobook Buyers
Table 1.2: Overview of Book Purchasing Population: Audiobook Buyers, Fall 2007-Summer 2009

Chapter 2: Demographics of the Audiobook Buyer

Gender
Age Group
Race/Ethnicity
Geographic Region
Educational Attainment
Employment Status
Occupation Type
Individual Income
Household Income
Marital Status
People in Household
Adults in Household
Children in Household
Type of Residence
Value of Residence

Table 2.1: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Gender
Table 2.2: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Age
Table 2.3: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Race
Table 2.4: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Region
Table 2.5: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Education Level Attained
Table 2.6: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Employment Status
Table 2.7: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Occupation
Table 2.8: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Individual Employment Income
Table 2.9: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Household Income
Table 2.10: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Marital Status
Table 2.11: Overview of Audiobook Purchasing Population (U.S. Adults): No. of People in Household
Table 2.12: Overview of Audiobook Purchasing Population (U.S. Adults): No. of Adults in Household
Table 2.13: Overview of Audiobook Purchasing Population (U.S. Adults): No. of Children in Household
Table 2.14: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Kind of Residence
Table 2.15: Overview of Audiobook Purchasing Population (U.S. Adults): Breakdown by Value of Residence

Chapter 3: Purchasing and Retailing Trends

Retailing Trends

Table 3.1: Overview of Book Purchasing Population (U.S. Adults): Types of Books Purchased
Table 3.2: Overview of Book Purchasing Population (U.S. Adults): No. of Audio Titles Purchased in Last 12 Months
Table 3.3: Overview of Book Purchasing Population (U.S. Adults): No. of Hardcover Titles Purchased in Last 12 Months
Table 3.4: Overview of Book Purchasing Population (U.S. Adults): No. of Paperback Titles Purchased in Last 12 Months
Table 3.5: Overview of Book Purchasing Population (U.S. Adults): Multiple Book Buyers
Table 3.6: Audiobook Performance on Compact Disc in the Last 12 Months at Your Store
Table 3.7: Audiobook Performance on Cassette in the Last 12 Months at Your Store
Table 3.8: Overview of Book Purchasing Population (U.S. Adults): Retail Locations
Table 3.9: Overview of Book Purchasing Population (U.S. Adults) Audiobook Buyers: Books Bought as Gifts

Chapter 4: Overview of Audio Population: Psychographic Details

Self-Proclaimed Social Leaders
Audiobook Buyers' Involvement with Other Media
Audio Buyers and Technology: BFF
On Shopping and Advertising
Traveling
Looking Ahead

Table 4.1: Overview of Book Purchasing Population General Attitudes: Strongly Agree
Table 4.2: Overview of Book Purchasing Population General Attitudes: Health and Image Leader
Table 4.3: Overview of Book Purchasing Population Social Interaction: Strongly Agree
Table 4.4: Overview of Book Purchasing Population Psychographic Scale: Newspaper and Radio Involvement
Table 4.5: Overview of Book Purchasing Population Psychographic Scale: Television and Magazine Involvement
Table 4.6: Overview of Book Purchasing Population Psychographic Scale: News Seeking
Table 4.7: Overview of Book Purchasing Population Psychographic Scale: Research/Information Gathering
Table 4.8: Overview of Book Purchasing Population Internet: Strongly Agree
Table 4.9: Overview of Book Purchasing Population Internet Life: Strongly Agree
Table 4.10: Overview of Book Purchasing Population Psychographic Scale: Internet Activity
Table 4.11: Overview of Book Purchasing Population Psychographic Scale: Internet Involvement
Table 4.12: Overview of Book Purchasing Population High Tech: Strongly Agree
Table 4.13: Overview of Book Purchasing Population Psychog aphic Scale: Early Adopter
Table 4.14: Overview of Book Purchasing Population Psychographic Scale: Tech Shy
Table 4.15: Overview of Book Purchasing Population Shopping Behavior: Strongly Agree
Table 4.16: Overview of Book Purchasing Population Shopping and Consumer Products: Strongly Agree
Table 4.17: Overview of Book Purchasing Population Advertising: Strongly Agree
Table 4.18: Overview of Book Purchasing Population Psychographic Scale: Advertising Receptivity
Table 4.19: Overview of Book Purchasing Population Psychographic Scale: Advertising Negativity
Table 4.20: Overview of Book Purchasing Population Advertising - Attitudes on Product Placement: Strongly Agree
Table 4.21: Overview of Book Purchasing Population: Advertising Outside the Home Noticed in the Past 30 Days
Table 4.22: Overview of Book Purchasing Population Travel: Strongly Agree
Table 4.23: Overview of Book Purchasing Population Opinions About Automobiles: Strongly Agree
Table 4.24: Overview of Book Purchasing Population Events Experienced/Expected to Experience in Next 12 Months
Table 4.25: Overview of Book Purchasing Population Economic Outlook: Expect to Spend on Household Essentials
Table 4.26: Overview of Book Purchasing Population Psychographic Scale: Economic Outlook for Next 12 Months

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