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Trade E-Book Publishing 2013

Abstract

Description

Since 2009, Simba Information has presented its groundbreaking Trade E-Book Publishing series, and for Trade E-Book Publishing 2013 Simba continues its tradition of providing independent research and vital analysis about this fast-changing market continues.

Through a nationally representative survey of U.S. adults administered multiple times per year, Simba establishes the history of e-books and e-readers and makes projections on the future of both. Trends on e-books read, bought and acquired for free are showcased along with demographic intelligence about the e-book consumer-including gender, age, household income, education level and more. Unlike other research sources, Trade E-Book Publishing precisely measures the commitment consumers have to digital content by making the distinction between those who merely read and those who buy before drilling down for further analysis. Data on e-book prices is again included, and in this edition is augmented by compelling figures revealing how much consumers have actually spent on e-books in the past year.

Simba, which has a long history in e-books, puts context in the market by revealing what percentage of U.S. adults buy print books as well as e-books, and for the first time Simba asks the most recent sample whether childrens/YA e-books have been purchased in the past year. Additionally, the report offers critical psychographic analysis of e-book users.

The highly sought after hardware data has also become even more valuable in this edition thanks to new trend information on some of the most popular e-book hardware lines like the iPad, Kindle and Nook devices - and reveals some surprising data on what proportion of iPad owners do not read e-books.

With over 65 charts, Trade E-Book Publishing 2013 is the resource for anyone who wants to understand how the e-book market and the consumers within really function. Grab your copy today!

Table of Contents

Methodology

Executive Summary

Chapter 1: "Short of Expectations"

  • Introduction
  • Do you Read E-Books: Yes or No
  • The Scale of the Market
  • Table 1.1: E-Book Overview: Percentage of U.S. Adults Who Have Read/Purchased an E-Book in the Last 12 Months
  • Table 1.2: Paperback Book Consumption vs. E-Books 2012
  • Table 1.3: U.S. Trade Book and E-Book Net Sales, January - November (2011-2012)

Chapter 2: Trends & User Demographics in the E-Book Marketplace

  • Introduction
  • E-Book Consumers vs. Print Book Consumers-and Where They Overlap
  • Heavy Spenders of E-Books Slipped in 2012
  • Free E-Books Being Mostly Consumed by Low Spenders
  • E-Book Buying Habits and the Now-Endangered 'Post-Holiday Pattern'
  • Library Use With E-Books Continues as Print Books Hold On
  • Cost of E-Books Still Ranges While Bestsellers Command High Prices
  • Cannibalization of Print Books by E-Books Feeding Market Dysfunction
  • Digital Rights Management, 'Walled Garden' Controversy Continues
  • The Demographics of the Electronic Book Buyer
  • Gender
  • Age Group
  • Marital Status
  • Children in Household
  • Employment Status
  • Educational Attainment
  • Race Ethnicity
  • Urban vs. Suburban Locale
  • Region
  • By Household Income Bracket
  • E-Books and the Children's/YA Segment
  • Table 2.1: Overview of Book Purchasing Population (U.S. Adults):
  • Consumer Trends
  • Table 2.2: Number of E-Books Read in the Past 12 Months (2008-2012)
  • Table 2.3: Number of E-Books Read in the Past 12 Months
  • February 2010-February 2013
  • Table 2.4: Paperback Book Reading Habits (All Adults & E-Book Users) 2012
  • Table 2.5: Hardcover Book Reading Habits (All Adults & E-Book Users) 2012
  • Table 2.6: Paperback Book Buying Habits (All Adults & E-Book Users) 2012
  • Table 2.7: Hardcover Book Buying Habits (All Adults & E-Book Users) 2012
  • Table 2.8: Amount of Money Spent on E-Books in Last 12 Months
  • Table 2.9: Number of Free E-Books Acquired in Past 12 Months
  • February 2010-February 2012
  • Table 2.10: Number of E-Books Bought in Past 12 Months
  • February 2010-February 2013
  • Table 2.11: Sources of Free E-Books 2011-2012
  • Table 2.12: Overview of Book-Buying Population (U.S. Adults): Price Sensitivity Among All Adults, Book Buyers, E-Book and Kindle Users
  • Table 2.13: Average Price, Amazon Kindle Top 100 Bestsellers, 2010-2012
  • Table 2.14: Overview of Book Purchasing Population (U.S. Adults): Hardcover's Two-Year Slide
  • Table 2.15: E-Book Demographics by Gender
  • Table 2.16: E-Book Demographics by Age Group
  • Table 2.17: E-Book Demographics by Marital Status
  • Table 2.18: E-Book Demographics by Children in Household
  • Table 2.19: E-Book Demographics by Employment Status
  • Table 2.20: E-Book Demographics by Educational Attainment
  • Table 2.21: E-Book Demographics by Race/Ethnicity
  • Table 2.22: E-Book Demographics by Urban vs. Suburban/Rural Locale
  • Table 2.23: E-Book Demographics by Region
  • Table 2.24: E-Book Demographics by Household Income Bracket
  • Table 2.25: Print and Digital Children's Book Purchases (2010-2013)
  • Table 2.26: Opinions on Children, Reading Technology (2012)
  • Table 2.27: Reasons for Buying a Print/Digital Children's
  • YA/Book in Last 12 Months (2012-2013)

Chapter 3: Overview of E-Book Users: Psychographic Details

  • E-Book User's Involvement With Social Media
  • E-Book User's Involvement With Other Media
  • E-Book Users and The Internet
  • E-Book Users and High Tech
  • E-Book Users and Cell Phones
  • Shopping and Consumer Behavior
  • E-Book Users and Receptivity to Advertising
  • E-Book Users, Automobiles and Travel
  • Looking Ahead
  • Table 3.1: Overview of Book Purchasing Population General Attitudes:
  • Any Agree
  • Table 3.2: Overview of Book Purchasing Population Psychographic Scale:
  • Health and Image Leader
  • Table 3.3: Overview of Book Purchasing Population: E-Book User Involvement with Social Media: Any Agree
  • Table 3.4: Overview of Book Purchasing Population Psychographic Scale: Newspaper and Radio Involvement
  • Table 3.5: Overview of Book Purchasing Population Psychographic Scale: Television and Magazine Involvement
  • Table 3.6: Overview of Book Purchasing Population Internet Life: Any Agree
  • Table 3.7: Overview of Book Purchasing Population Psychographic Scale:
  • Internet Activity
  • Table 3.8: Overview of Book Purchasing Population Psychographic Scale:
  • Internet Activity: News Seeking
  • Table 3.9: Overview of Book Purchasing Population Psychographic Scale:
  • Research/Information Gathering
  • Table 3.10: Overview of Book Purchasing Population High Tech: Any Agree
  • Table 3.11: Overview of Book Purchasing Population Psychographic Scale:
  • Early Adopter
  • Table 3.12: Overview of Book Purchasing Population Psychographic Scale:
  • Tech Shy
  • Table 3.13: Overview of Book Purchasing Population Cell Phones: Attitudes & Opinions: Any Agree
  • Table 3.14: Overview of Book Purchasing Population Psychographic Scale:
  • Traditional Mobile Use
  • Table 3.15: Overview of Book Purchasing Population Psychographic Scale:
  • Focus on Mobile Features
  • Table 3.16: Overview of Book Purchasing Population Shopping Behavior:
  • Any Agree
  • Table 3.17: Overview of Book Purchasing Population Shopping and Consumer Products: Any Agree
  • Table 3.18: Overview of Book Purchasing Population Advertising: Any Agree
  • Table 3.19: Overview of Book Purchasing Population Psychographic Scale:
  • Advertising Receptivity
  • Table 3.20: Overview of Book Purchasing Population Psychographic Scale:
  • Advertising Negativity
  • Table 3.21: Overview of Book Purchasing Population Video Advertisements
  • Noticed in the Past 30 Days
  • Table 3.22: Overview of Book Purchasing Population Non-Video Advertisements Noticed in the Past 30 Days
  • Table 3.23: Overview of Book Purchasing Population Opinions About Automobiles: Any Agree
  • Table 3.24: Overview of Book Purchasing Population Travel: Any Agree
  • Table 3.25: Overview of Book Purchasing Population Economic Outlook: Better/Worse Off Now vs. 12 Months Ago
  • Table 3.26: Overview of Book Purchasing Population Psychographic Scale: Financially Better/Worse for Next 12 Months
  • Table 3.27: Overview of Book Purchasing Population Psychographic Scale:
  • Outlook On American Economy

Chapter 4: Tablets, E-Readers, Phones: Trends for E-Book Hardware

  • Introduction
  • The Evolution of E-Book Formats
  • The Hardware
  • The Personal Computer
  • Mobile Phone or PDA
  • Apple's iPhone and iPod Touch
  • Apple's iPad and other Tablets
  • Dedicated Reading Devices
  • The Future of Dedicated Devices
  • The Most Popular Devices Today (and Tomorrow)
  • Table 4.1: PC User Trends (E-Books) February 2010-February 2013
  • Table 4.2: Mobile Phones User Trends (E-Books) February 2010-February 2013
  • Table 4.3: iPad Ownership Trends (E-Books) September 2010-February 2013
  • Table 4.4: iPad User Trends (E-Books) June 2010-February 2013
  • Table 4.5: Sony Device User Trends (E-Books) February 2010-February 2013
  • Table 4.6: Amazon Kindle User Trends February 2010-February 2013
  • Table 4.7: Barnes & Noble Nook User Trends June 2010-February 2013
  • Table 4.8: Select Current U.S. E-Book Reading Devices, by Launch Date
  • Table 4.9: E-Book Hardware Use Trends February 2011-February 2013
  • Table 4.10: Devices Used to Read E-Books, 2008
  • Table 4.11: Devices Used to Read E-Books, 2009
  • Table 4.12: Devices Used to Read E-Books, 2010
  • Table 4.13: Devices Used to Read E-Books, 2011
  • Table 4.14: Devices Used to Read E-Books, 2012
  • Table 4.15: Projected Devices To be Used To Consume E-Books (2013-2014)

Chapter 5: Recommendations and Forecasts

  • Forecasts
  • Recommendations
  • Table 5.1: Percentage of U.S. Adults Who Will Buy Print and Digital Book (2013 -2015 Projections)
  • Table 5.2: Devices Used to Read E-Books: 2013-2015 Projections
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