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Market Research Report

Trends in Trade Book Retailing 2009

Published by	SIMBA Information, Inc.
Published	June, 2009	Product code	91003
Content info	114 pages
Price	US $ 2495 PDF By E-mail (Single User License)

Introduction
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Trends in Trade Book Retailing 2009 published by SIMBA Information, Inc. in June, 2009. This report consists of 114 pages and the price starts from US $ 2495.

Introduction

Abstract

A sister report to our annual Business of Consumer Book Publishing and new for 2009, Trends in Trade Book Retailing compiles national data on who is buying books and where they' re buying them, as well as detailed overviews of the major channels and how their market share is trending.

With the book retailing segment as challenged as it is, no publisher, retailer, or industry analyst can afford not to have this vital tool.

Methodology

Executive Summary

Chapter 1: Introduction

Introduction

Chapter 2: Channel Trends & Demographics

Introduction
Estimated Size of the Book Market (Retail Level)
The Four Channels
Other Trends in Book Retailing
Demographic Data and the Channels
- Gender
- Age
- Race
- Region and Metro Markets
- Education Level
- Employment Status
- Profession
- Individual & Household Income
- Marital Status
- No. of People in Household
- No. of Children in Household
- Age of Children in Household
- Type and Value of Residence

Table 2.1: Overview of Book Purchasing Population (U.S. Adults): Consumers Who Did/Did Not Buy a Book in Previous 12 Months
Table 2.2: Overview of Book Purchasing Population (U.S. Adults): Sales Channel Trends
Table 2.3: Overview of Book Purchasing Population (U.S. Adults): Buying Books as Gifts, Fall 2008
Table 2.4: Overview of Book Purchasing Population (U.S. Adults): Customer Trends
Table 2.5: Overview of Book Purchasing Population (U.S. Adults): Sales Channel Trends
Table 2.6: Overview of Book Purchasing Population (U.S. Adults): The Channels Crossed Against Themselves, Fall 2008
Table 2.7: Overview of Book Purchasing Population (U.S. Adults): Channel Allocations - Type of Book Purchased, Fall 2008
Table 2.8: Overview of Book Purchasing Population (U.S. Adults): Channel Allocation - No. of Hardcover Books Purchased, Fall 2008
Table 2.9: Overview of Book Purchasing Population (U.S. Adults): Channel Allocation - No. of Paperback Books Purchased, Fall 2008
Table 2.10: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Gender, Fall 2008
Table 2.11: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Age, Fall 2008
Table 2.12: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Race, Fall 2008
Table 2.13: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Region, Fall 2008
Table 2.14: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Metro Market, Fall 2008
Table 2.15: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Education Level, Fall 2008
Table 2.16: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Employment Status, Fall 2008
Table 2.17: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Profession, Fall 2008
Table 2.18: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Individual Income, Fall 2008
Table 2.19: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Household Income, Fall 2008
Table 2.20: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Marital Status, Fall 2008
Table 2.21: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by No. of People in Household, Fall 2008
Table 2.22: Overview of Book Purchasing Population (U.S. Adults): Channel Allocation by Children/No. of Children in Household, Fall 2008
Table 2.23: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Age of Children in Household, Fall 2008
Table 2.24: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Type of Residence, Fall 2008
Table 2.25: Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Value of Residence, Fall 2008

Chapter 3: Bookstore Performance and Challenges

Introduction
The Importance of Bookstores Over Other Channels
Bookstore Trends
Superstores and Small-Format Store Closings
Performance and Outlook of the Big Three Chains
- Barnes & Noble
- Borders Group
Books-A-Million
Profit Margins at the Big Three Chains
Independent Booksellers and Small Chains

Table 3.1: Bookstore Users: Key Statistics and Demographics
Table 3.2: Number of Superstore Outlets, 2004-2008
Table 3.3: Big Three Store Outlets by State
Table 3.4: Growth in Superstore Sales, Major Retail Chains, 2004-2008
Table 3.5: Big Three Bookstore Chains Operating Performance, 2004-2008
Table 3.6: Who Is the Most Common/Least Common Customer at Your Store?_51
Table 3.7: What One Factor Results in the Most Increased Store Traffic at Independents?
Table 3.8: How Was the First Three Months of 2009 at Your Store Compared to the Same Period in 2008?

Chapter 4: Internet Retailing and Digital Distribution

Introduction
Amazon.com
The Big Three
eBay and the Purveyance of Used Books
E-Books
Online Book Buyer Characteristics

Table 4.1: Amazon' s North American and Total Media Sales Growth, 2002-2009
Table 4.2: Amazon' s North American Media Sales as a Percentage of Total Sales, 2002-2009
Table 4.3: Revenue Leading Online Booksellers, 2004-2008
Table 4.4: Book Auctions on eBay, July 2008-March 2009
Table 4.5: Book Auctions on eBay with Store Inventories Included, August 2008-March 2009
Table 4.6: Devices Used to Read E-Books
Table 4.7: Online Book Buyers: Key Statistics and Demographics

Chapter 5: The Growth of Non-Bookstore Retailers and Their Impact

Introduction
Overview of Buyers

Table 5.1: Number of Stores, Big Three vs. Big Box
Table 5.2: Big Three, Walmart and Target Store Outlets by State, 2008
Table 5.3: Price Comparison of the Top 10 Bestselling Books at Select Stores, April 2009
Table 5.4: “Other” Users: Key Statistics and Demographics

Chapter 6: Consumer Psychographics

Introduction

Table 6.1: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of the Internet by Channel, Fall 2008
Table 6.2: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of Television by Channel, Fall 2008
Table 6.3: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of Advertising by Channel, Fall 2008
Table 6.4: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of Shopping by Channel, Fall 2008
Table 6.5: Overview of Book Purchasing Population (U.S. Adults): Impulse Shopping Habits by Channel, Fall 2008

Chapter 7: Conclusions and Recommendations

Introduction
Recommendations

Chapter 8: Channel Profiles

Introduction

Table 8.1: Book Club Users: Key Statistics and Demographics
Table 8.2: Book Store Users: Key Statistics and Demographics
Table 8.3: Online Book Users: Key Statistics and Demographics
Table 8.4: “Other” Users: Key Statistics and Demographics

Introduction
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