College Publishing Market Forecast 2009-2010

College Publishing Market Forecast 2009-2010 published by SIMBA Information, Inc. in August, 2009. This report consists of 202 pages and the price starts from US $ 2995.

Introduction

College Publishing Market Forecast 2009-2010 from Simba Information is the leading and most-trusted source of market intelligence in the highly competitive $7 billion college market.

This all new edition is the one-stop source for understanding the business dynamics in the college instructional materials market, including the impact of changing distribution models and the inroad of digital materials. Prepared by the experts at Simba Information, College Publishing Market Forecast 2009-2010 examines the major issues affecting the state of the college instructional materials market.

Use the College Publishing Market Forecast 2009-2010 to evaluate developing market trends affecting the industry, benchmark performance among market leaders and develop realistic strategies to position your company for short- and long-term growth.

Topics include:

• Market size by media segments, including: new and used textbooks and multimedia materials
• The continuing rise of custom publishing and electronic media
• The impact of emergent technologies on the development and delivery of instructional content
• Exclusive sales statistics by discipline and publisher, as provided by PubTrack Higher Education
• Market forces shaping sales and growth projections through 2011
• Up-to-the-minute advancements in marketing and distribution practices
• Market landscape changes in policy, enrollment and funding
• Growth and demand in the community college segment
• Trends in the adoption of distance learning programs
• Burgeoning opportunities in the for-profit career college sector
• Detailed profiles of the leading U.S. college publishers, textbook distributors and infrastructure software providers.

College Publishing Market Forecast 2009-2010 is an essential market intelligence tool for publishers, technology providers, editors, marketing, business development, sales and investment professionals who need to understand the business strategies currently driving the educational publishing industry.

Methodology

Executive Summary

Chapter 1: Industry Size and Structure

• Introduction
• New Textbooks Dominate, but Share Slides
  • Strong Growth in Multimedia Materials
• Demand for Used Textbooks Flattens
• Key Media in the College Classroom
• Average Textbook Prices Show Moderate Growth
• Seven Publishers Control 88.9% of College Market
  • Pearson Tops Simba' s College Publisher Index in 2008
• Cengage Learning' s A&P Group Leads in Operating Performance
• Pearson Dominated International Education Sales
  • Cengage Eyes Global Business Strategy
  • McGraw-Hill, Wiley See International Growth in 2008
• Textbook Exports Strengthen with 19.3% Growth in 2008
• 2009 Begins Weakly in Export Activity
• M&A Marked by Consolidation and International Expansion
• Cengage Learning and Others Look Globally
• Table 1.1: Domestic Net Sales in U.S. College Market by Segment, 2007-2009P

• Table 1.2: New Textbooks vs. Used Textbooks in the U.S., 2007-2009P
• Table 1.3: Breakdown of Key Media for Instruction in U.S. College Classrooms, 2007-2009P
• Table 1.4: Share of Media Used in U.S. College Classrooms, 2009P
• Table 1.5: Average Textbook Price New vs. Used, Academic Years 2003-2008
• Table 1.6: Simba Information' s College Publisher Index, 2007-2009P
• Table 1.7: Simba Information' s Publisher Performance Index, 2008 vs. 2007
• Table 1.8: Major Publishers by Non-U.S. Education Sales, 2008
• Table 1.9: Top Foreign Markets for Exports of U.S. Textbooks, 2008 vs. 2007
• Table 1.10: Top Foreign Markets for Exports of U.S. Textbooks, Q1 2009 vs. Q1 2008
• Table 1.11: Simba' s Higher Education Merger & Acquisition Index, January 2008-August 2009

Chapter 2: Enrollment

• Overview
• Enrollment by Age
• Enrollment by Gender
• Diversity on the Campus
• Public vs. Private Enrollment Changes
• Full-Time vs. Part-Time Enrollment Changes
• A Degree Matters More Now
• Where the Students Are

• Table 2.1: Total Enrollment in Higher Education, 1992-2017P
• Table 2.2: College Enrollment by Age, 1992-2017P
• Table 2.3: Total Enrollment in Higher Education by Gender, 1992-2017P
• Table 2.4: U.S. Enrollment Numbers by Race, 1992-2017P
• Table 2.5: Higher Education Enrollment, Four-Year Public vs. Private, 1992-2017P
• Table 2.6: Higher Education Enrollment, Two-Year Public vs. Private, 1992-2017P
• Table 2.7: Total Higher Education Enrollment by Enrollment Status, 1992-2017P
• Table 2.8: Degrees Conferred, 1992-2017P
• Table 2.9: Enrollment Ranked by State in Two-Year and Four-Year Colleges, Fall 2006
• Table 2.10: Public High School Graduates, 2004-2005

Chapter 3: Market Niches: Community Colleges, For-Profit Post-Secondary Schools and Distance Learning

• Introduction
• Community Colleges
  • Enrollment Rises
  • Addressing Basic Skills
  • Leading Fields for Associate Degrees
• Post-Secondary Schools
  • Recession Provides Tailwind for Enrollment Growth
  • Health Fields Are Popular
  • Strongest Growth Online
  • Revenue Growth Ushers in 2009
• Penetration of Distance Learning
  • Concentrated in Undergraduate Programs

• Table 3.1: Community Colleges at a Glance
• Table 3.2: States with Enrollment Growth at 2-Year Public Colleges, 2006 vs. 2005
• Table 3.3: Projections in 2-Year College Enrollment, 2006-2017P
• Table 3.4: Leading Associate Degree Fields, AY 2006-2007
• Table 3.5: For Profit, Career Colleges at a Glance
• Table 3.6: For Profit Colleges, Spring Enrollment, 2009 vs. 2008
• Table 3.7: Career College Q1 Financial Results, 2009 vs. 2008
• Table 3.8: Online Enrollment Growth, Fall 2002-2007

Chapter 4: Funding

• Introduction
• Tuition Rises for 2008-2009
• Aid Comes in Various Forms
• Federal Government Addresses Affordability
• Rising Debt a Concern
• Pell Grants Key to Federal Funding
• New Focus on Community College
• States Face Financial Issues
  • California Students Hit Hard
  • Cutting the Norm Across the State
• Texas Bucks the Trend

• Table 4.1: Average Tuition and Fee Charges
• Table 4.2: Higher Education Financial Aid, 1997-1998 to 2007-2008
• Table 4.3: Estimated Federal Aid for Post-Secondary Education, 2010E
• Table 4.4: Federal Higher Education Programs, FY2008-2010P
• Table 4.5: Appropriations to Higher Education, FY2007-2009
• Table 4.6: Fiscal 2010 State Budget Outlook

Chapter 5: Textbooks

• Introduction
• Publishers Tout Format Variety and Price Ranges
• Long Term Growth in Custom Publishing
• E-Textbook Push Is On
  • Nascent Higher Education E-Textbook Sales Bloom
  • After Good Fall in 2008, CourseSmart Expands
  • Digital Pilots Abound
  • Wiley Pilot Launched at University of Texas
  • Kindle DX Ignites E-Textbook Dialogue
  • Flat World Knowledge Builds Free and Open Model
• Course Staple: Textbooks
• Costs Drive Used-Book Sales
• Ten Publishers Command 64.1% of New Units Sold
• Math Courses Accounted for the Most Textbook Sales in 2008
• Most Improved: Computers/Info Systs.; Greatest Drop: Museum Studies
• In 10 Leading Disciplines, Pearson Holds Sway as Leader
  • Pearson Is Best-Selling Math Publisher in 2008
  • Pearson Also Leads in English
  • Cengage Learning Captures Lead in Psychology
  • Pearson, McGraw-Hill Lead in Biological Sciences
  • Pearson Captures Education' s Top Spot
  • Pearson Leads in History
  • McGraw-Hill No. 1 in Accounting
  • McGraw-Hill Titles Claim Lead in Management
  • McGraw-Hill No. 1 in Foreign Languages
  • Pearson Leads in Chemistry

• Table 5.1: Growth in College Textbook Net Sales, 2000-2008
• Table 5.2: Wiley/U-Texas Digital Pilot
• Table 5.3: Book Sales in College Stores, 2006-2008
• Table 5.4: Estimated Average Used Book Rate, 2006-2008
• Table 5.5: Leading Publishers by New Units, 2008 vs. 2007
• Table 5.6: Top Disciplines for Textbook Sales, 2008 vs. 2007
• Table 5.7: Sales Patterns, 2008
• Table 5.8: Mathematics - Leading Publishers, 2008
• Table 5.9: English - Leading Publishers, 2008
• Table 5.10: Psychology - Leading Publishers, 2008
• Table 5.11: Biological Sciences - Leading Publishers, 2008
• Table 5.12: Education - Leading Publishers, 2008
• Table 5.13: History - Leading Publishers, 2008
• Table 5.14: Accounting - Leading Publishers, 2008
• Table 5.15: Management - Leading Publishers, 2008
• Table 5.16: Foreign Languages & Literature - Leading Publishers, 2008
• Table 5.17: Chemistry - Leading Publishers, 2008

Chapter 6: Multimedia Materials

• Introduction
• Technology Market Expanding
• Multimedia Materials Grow 28% in 2008
• Pearson Releases MyEducationLab
• Cengage Learning Expands Aplia
• New Incarnation for Homework Manager at McGraw-Hill
• WileyPLUS Continues to Produce for Wiley
• Students Respond to Student Response Systems
• More Demand for Lecture Capture

• Table 6.1: The 21st Century Campus
• Table 6.2: Multimedia Materials Used in College Classrooms, 2007-2009P

Chapter 7: Marketing & Distribution

• Overview
• What Students Pay and Where it Goes
• College Stores Business Good
• Used Texts Wanted, but Limited
• Drivers Toward Digital Content
• Online Purchasing of Materials
• Textbook Rental Options on the Rise

• Table 7.1: Where the New Textbook Dollar Goes
• Table 7.2: Course Materials Purchased by Location
• Table 7.3: Total College Store Market
• Table 7.4: Contract Management of College Store by Operator
• Table 7.5: Increase in Median College Store Online Sales

Chapter 8: Forecast and Conclusions

• Overview
  • Changing Business Models
  • Continued Growth in Higher Education Materials

• Table 8.1: Sales Forecast of Key Instructional Materials Used in U.S. Classrooms, 2008-2012P

Profiles of Leading U.S. College Publishers & Software Providers

• Bedford, Freeman & Worth (Macmillan)
• Blackboard
• Cengage Learning
• Jones and Bartlett
• McGraw-Hill Education (The McGraw-Hill Cos. Inc.)
• Oxford University Press
• Pearson Education
• John Wiley & Sons
• W.W. Norton

Profiles of Leading College Textbook Distributors and Retailers

• Barnes & Noble College Bookstores
• Chegg.com
• Follett Corp.
• Nebraska Book Co.

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