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Qualcomm mirasol Display New generation MEMS Interferometric Modulator Reverse Costing Analysis

Abstract

Physical Analysis of the Device Step by Step Reconstruction of the Process Flow Cost of Manufacturing and Estimation of Selling Price

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System Plus Consulting is proud to publish a reverse costing report on the new generation of MEMS Interferometric Module display supplied by Qualcomm.

The display is part of a Kyobo e-Reader which was the first 5.7" e-Reader integrating a mirasolR color display.

Qualcomm's mirasolR display technology is based on a reflective technology called IMOD (Interferometric Modulation), with MEMS structures at its core. Each pixel contains reflecting micro-membranes. This technology is bi-stable, meaning it is very low power, and highly reflective. The display can be seen in direct sunlight, and eye strain is reduced.

This display is suitable for various applications including e-Readers, mobile phones and other portable devices.

This report provides complete teardown of the Qualcomm mirasolR Display with:

  • Detailed photos
  • Material analysis
  • Manufacturing Process Flow
  • In-depth economical analysis
  • Manufacturing cost breakdown

Table of Contents

1. Overview/Introduction

  • Executive Summary
  • Reverse Costing Methodology

2. Company Profile

  • Qualcomm Profile
  • Foxlink and Solllink Profiles
  • Kyobo Display characteristics

3. Physical Analysis

  • Synthesis of the Physical analysis
  • Physical Analysis Methodology
  • Kyobo eReader
  • Kyobo disassembly
  • Display Electronic Boards
  • Flex
  • Mirasol Display Disassembly
  • Mirasol Display Cross-section
  • Mirasol Display Electrodes

Physical Analysis Drivers

Physical Analysis Mirasol Display

  • Cap
  • Desiccant
  • Pixels
  • Mirror
  • Mirror Thicknesses
  • Cavlty Thicknesses
  • EDX specters
  • Black Mask
  • Mirror Electrode
  • Stationary Electrode
  • Physical Data Summary

4. Manufacturing Process Flow

  • Description of the Display Fabrication Unit
  • Manufacturing Process Flow:
  • Main Process Step

5. Cost Analysis

  • Synthesis of the Cost Analysis
  • Main Steps of Economic Analysis
  • Driver Cost
  • Cost analysis Mirsol Display
  • Display per Mother Glass
  • Plant, Equipment and Operator Cost
  • Consumable cost
  • Display Cost

6. Estimated Manufacturer Price Analysis

  • Manufacturers financial rations
  • Estimated Manufacturer Price

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